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Frank: Will Kiosks Replace Print?

Published on January 15, 2014

This week, Frank catches a "blurb" in a local newspaper and as always uses it as a jumping off point for a rant for print. Will kiosks be the downfall of print? Of course not! See why.

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Discussion

By Margie Dana on Jan 15, 2014

Frank,

Great points you make here - wholeheartedly agree - especially when you talk about people seeing ALL of their choices laid out (colorfully), and the fact that many folks can benefit from displays of printed brochures, etc.

It reminded me of road trips we take. When we stop at Visitors Centers (AKA Rest Areas), there's often a large lobby area where there are tons of printed materials on display - and free for the taking. Maps, guidebooks, and flyers about restaurants, museums, recreational spots and on and on. I like that we can browse, get inspired, take whichever materials interest us, and therefore plan our stay and even alter our route to take advantage of what we found in print. I hope they don't try and digitize this experience.

Margie

 

By Richard Lindemann on Jan 15, 2014

Eliminate the Kiosk all together and keep the brochure rack; everyone has their own portable kiosk in their pocket. Stick a QR code on the brochure and it can take you to the reservation page of interest, call their number, download their app, whatever. Problem solved, using print.

 

By Diane Dragoff on Jan 20, 2014

Frank,

A few thoughts:

The brochures get passed to others as well, shared with family and friends.

Touch screens on kiosks get dirty, germy and are subject to vandalism that puts them out of commission.

There are plenty of sites in my "hand held kiosk," that review tourist sites, restaurants and places to stay. I'm not going to stand there and learn kiosk operation, I want to grab and go. I want the brochure for basic info such as website, address, hours. If there's a discount coupon printed on the brochure, it might even get used.

Brochures make great bookmarks and no cost souvenirs.

Happy travels,

Diane

 

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