Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     SGIA EXPO     Production Inkjet     Installations and Placements Tracker

Frank: Will Kiosks Replace Print?

Published on January 15, 2014

This week, Frank catches a "blurb" in a local newspaper and as always uses it as a jumping off point for a rant for print. Will kiosks be the downfall of print? Of course not! See why.

PREMIUM MEMBERSHIP CONTENT

FOR FULL SITE ACCESS: BECOME A MEMBER OR LOGIN

 

         Email Icon Email    Reprint Icon Embed/Reprint

 

Discussion

By Margie Dana on Jan 15, 2014

Frank,

Great points you make here - wholeheartedly agree - especially when you talk about people seeing ALL of their choices laid out (colorfully), and the fact that many folks can benefit from displays of printed brochures, etc.

It reminded me of road trips we take. When we stop at Visitors Centers (AKA Rest Areas), there's often a large lobby area where there are tons of printed materials on display - and free for the taking. Maps, guidebooks, and flyers about restaurants, museums, recreational spots and on and on. I like that we can browse, get inspired, take whichever materials interest us, and therefore plan our stay and even alter our route to take advantage of what we found in print. I hope they don't try and digitize this experience.

Margie

 

By Richard Lindemann on Jan 15, 2014

Eliminate the Kiosk all together and keep the brochure rack; everyone has their own portable kiosk in their pocket. Stick a QR code on the brochure and it can take you to the reservation page of interest, call their number, download their app, whatever. Problem solved, using print.

 

By Diane Dragoff on Jan 20, 2014

Frank,

A few thoughts:

The brochures get passed to others as well, shared with family and friends.

Touch screens on kiosks get dirty, germy and are subject to vandalism that puts them out of commission.

There are plenty of sites in my "hand held kiosk," that review tourist sites, restaurants and places to stay. I'm not going to stand there and learn kiosk operation, I want to grab and go. I want the brochure for basic info such as website, address, hours. If there's a discount coupon printed on the brochure, it might even get used.

Brochures make great bookmarks and no cost souvenirs.

Happy travels,

Diane

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Colter and Peterson Announces New Saber Cutting Line

Colter and Peterson Announces New Saber Cutting Line

Published: October 16, 2018

Finishing products manufacturer Colter and Peterson has been in the industry for 100 years and continues to innovate the paper finishing business. President Bruce Peterson, grandson of the company's founder, talks with Kelley Holmes about C&P's new line of Saber cutters.

 

Video preview: HYBRID Software and Global Graphics Firming Up Relationship

HYBRID Software and Global Graphics Firming Up Relationship

Published: October 16, 2018

Guido Van der Schueren, Chairman of the Board for HYBRID Software, talks about the company and plans of a Global Graphics acquisition.

 

Video preview: SGIA Acquires Graphics of the Americas

SGIA Acquires Graphics of the Americas

Published: October 15, 2018

Ford Bowers, President and CEO of SGIA, talks with Cary Sherburne about SGIA's recent acquisition of the Graphics of the Americas show.

 

Video preview: Producing High-Value Print Applications with Scodix's Ultra2 Pro

Producing High-Value Print Applications with Scodix's Ultra2 Pro

Published: October 15, 2018

Mark Nixon, General Manager for Scodix, introduces the Ultra2 Pro at PRINT 18, able to cast and cure, a process that can create very high-value, digitally embossed applications, from holographics to foil.

 

Video preview: Frank-ception: Taking On a New Dimension at PRINT 18

Frank-ception: Taking On a New Dimension at PRINT 18

Published: October 12, 2018

Frank is beside himself over Augmented Reality (AR)-enabled print at this week's PRINT 18 event, which he demonstrates on an iPad.

 

Video preview: New Horizons for Standard Finishing Systems

New Horizons for Standard Finishing Systems

Published: October 11, 2018

Paul Steinke, National Sales Manager for Standard Finishing Systems, talks about two new Horizon finishing units on display at PRINT 18: the StitchLiner Mark III and BQ-480 perfect binder, both of which include new automation features.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved