Thought Leadership Video Series
The Importance of Data in 1:1 Marketing and Variable Data Printing
Published on December 5, 2013
Richard Romano joins us from the Xerox Gil Hatch center where he talks to Shelley Sweeney, Vice President of Service Bureau and Direct Mail about the importance of data in 1:1 marketing and VDP and how to market it.
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Romano Review of Books: "Brand Luther"
Published: June 23, 2017
Frank reviews a book called “Brand Luther” that tells the true story of an unknown monk who used printing to challenge the mightiest force on earth at the time.
Who is Running Your Business? People or Software
Published: June 22, 2017
Your software should run your business, your people should run your software. Can you easily get to the trusted data of your business? Is it in a trusted system of record (Print MIS/ERP)? Or do you have to gather up data from many different sources to get to a version of the truth? Jennifer Matt interviews Jane Mugford about helping printers transition from people run business to a software run business.
Automation in Sign & Display Graphics Business at PSP Retail
Published: June 19, 2017
Ronald A. Whitfield, Automation Systems Manager at PSP Retail, a sign & display graphics provider, has taken a 4-person prepress department that was an operational bottleneck to a one-person department that is no longer a bottleneck and processes even more work. Find out how.