Thought Leadership Video Series
The Importance of Data in 1:1 Marketing and Variable Data Printing
Published on December 5, 2013
Richard Romano joins us from the Xerox Gil Hatch center where he talks to Shelley Sweeney, Vice President of Service Bureau and Direct Mail about the importance of data in 1:1 marketing and VDP and how to market it.
To post a comment Log In or Become a Member, doing so is simple and free
Frank Loves Lisa
Published: June 15, 2018
Frank has always wanted an Apple Lisa. He finally got one, but now it's in a museum. The 1983 Lisa was the forerunner of the Macintosh with its Graphical User Interface, but it had a high price at about $10,000.
Trends in High-Performance Apparel
Published: June 14, 2018
Mark Sunderland, Textile Engineer and Strategist at Thomas Jefferson University, discusses high-performance apparel and products, including new and emerging trends in moisture management and "wearables."
In-Plants and Outsourcing: The Perennial Problem
Published: June 13, 2018
At this year's IPMA Conference, Howie Fenton addresses one of the perennial challenges that in-plant printing departments face: their parent company outsourcing print and other related work. He offers some suggestions for bringing that work back in-house.
IPMA 2018 Conference Update: In-Plant Printing Trends and Challenges
Published: June 12, 2018
Mike Loyd, Executive Director of the In-Plant Printing and Mailing Association (IPMA), talks about the major trends affecting in-plant printing departments, the challenges faced by in-plant operations managers, and the value of the annual IPMA Conference.