Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Print 2017     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Frank on the Rise of Demo Centers and the Impact on Trade Shows

Published on November 13, 2013

This week Frank addresses the changing nature of how larger industry vendors are displaying their products using technology and demo centers and the impact that has on shows that are essential for smaller vendors to reach the market.

PREMIUM MEMBERSHIP CONTENT

FOR FULL SITE ACCESS: BECOME A MEMBER OR LOGIN

 

Email Icon Email         

 

Discussion

By Peter Schwarz on Nov 13, 2013

More so disturbing is that on a trade show the large companies take visitors of the floor and carrying them for a day or so in to there demo facility. As done by several press manufactures in the past few years. This made me decide not to participate as a vendor in this shows anymore.
It looks like the small vendors support the show company so the big companies can remove the audience from the show floor to there advantage.

 

By Joe Webb on Nov 13, 2013

Consolidation has a lot to do with this too... when multi-plant ownership groups slim down and have a technology director or a production director to whom those plants report, that key person can get the "full treatment" at the demo center. The local management may rarely attend shows, when before they were purchased, they would travel with the owner and cfo/controller to most all of the national shows and attend their regional shows as well.

 

By Mark Pellman on Nov 13, 2013

As this industry tries to find the "New Normal", it has become obvious to many companies both small and large that the tradeshow venue does not provide the return on investment that was previously seen. It is also interesting to see previously traditional printing industry driven companies changing their focus, entering new markets, and using other marketing venues to move forward. Most companies have already adapted to these changes while the tradeshow industry continues to try to hold on with costs that cannot be sustained by the industry. Tradeshows may still be a part of marketing but in a more limited capacity.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Printing with Fluorescent Inks on HP Indigo

Printing with Fluorescent Inks on HP Indigo

Published: August 22, 2017

Nick Gawreluk, Supplies Product Manager for HP Indigo, Speaks with Senior Editor Cary Sherburne about some of the unique liquid inks HP Indigo has recently developed, including fluorescent inks. Gawreluk shares application of examples using these inks.

 

Video preview: Frank: British Attack on Apostrophe Must Be Stopped

Frank: British Attack on Apostrophe Must Be Stopped

Published: August 18, 2017

Frank bemoans the British attempt to eliminate the apostrophe in place names. So far, only Frank has spoken out against this perversion of orthography as misguided souls take a hammer to our grammar.

 

Video preview: Third-Generation Printer Cockrell Enovation Improves Productivity with HP Indigo 10000

Third-Generation Printer Cockrell Enovation Improves Productivity with HP Indigo 10000

Published: August 15, 2017

John Cockrell, Vice President at Fort Worth based Cockrell Enovation, has used its new HP Indigo 10000 press to migrate work from offset for more efficient production. Hear what he has to say about the future of offset in his business and the kinds of applications he is producing on the HP Indigo 10000. HP Indigo's Business Development team has been a partner in this transition.

 

Video preview: Bud Light, HP and Esko: From Ideation to Production in Less than a Month

Bud Light, HP and Esko: From Ideation to Production in Less than a Month

Published: August 14, 2017

Michael Cox, a Solutions Architect at HP, Inc., talks about HP's collaboration with Esko to create limited edition Bud Light cans for a special event using Studio for Sleeves and HP's Mosaic in the design process. This eliminated the need for physical samples in the approval process. From ideation to production in less than a month -- amazing!

 

Video preview: Frank: Xeikon Roll-fed Digital Press 25th Anniversary

Frank: Xeikon Roll-fed Digital Press 25th Anniversary

Published: August 11, 2017

We are coming up on the 25th anniversary of the Xeikon roll-fed digital color printer. Frank shows some of the classic work done by this venerable machine, which is still helping printers worldwide to make money.

 

Video preview: COT Holdings Upgrades to HP Indigo 12000 for Enhanced Productivity

COT Holdings Upgrades to HP Indigo 12000 for Enhanced Productivity

Published: August 8, 2017

Nigel Worme, Managing Director of COT Holdings in Barbados, was an early adopter of HP Indigo digital presses. The third generation family company is now on its 5th generation of Indigo presses with the acquisition of an HP Indigo 10000, now field upgraded to an HP Indigo 12000, providing a single sheet size for offset and digital presses that streamlines workflow.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved