Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Jeroen van Druenen of Jubels on XMPie powering their company transformation

Published on April 5, 2013

Cary Sherburne interviews Jeroen van Druenen, Director at Jubels and Vice President of the XMPie Users Group. He talks about how XMPie has helped his company to transform themselves and remain competitive in a challenging economy.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink and I’m here with Jeroen van Druenen who is a Director at Jubels in Amsterdam.

Jeroen van Druenen: Welcome.

Cary Sherburne: Thank you. That was good. And so you and I have known each other for a while because we were both involved with the XMPie Users Group and you’re actually the president?

Jeroen van Druenen: Vice President.

Cary Sherburne: Vice President of that now. And your company has been one of the early, sort of, leaders in terms of making this business transformation that has to happen. Maybe you could talk a little bit about, you know, how you’ve done that and what it’s meant to your company.

Jeroen van Druenen: I always say when we did invest in XMPie – I think it was in 2007 or so – that really enabled us to change our business. And if it wasn’t for XMPie I think we were not here anymore.

Cary Sherburne: Wow, that’s a pretty strong statement.

Jeroen van Druenen: Yeah, because of the economics and where we are based in Amsterdam. Amsterdam is an expensive city to run a print shop. Labors are higher than the rest of the country. Rents are higher. So it’s difficult and now it enables us to – we have an advantage for our competitors at this moment.

Cary Sherburne: So you’re able to charge more because you’ve got a higher value output.

Jeroen van Druenen: Yeah.

Cary Sherburne: And so maybe you could describe a little bit about how your business is configured. I mean, do you have offset? You have digital obviously.

Jeroen van Druenen: We do have – we have digital and we do have offset, four color up to 50 x 70 centimeters. So that’s the medium size format. We do run a two shifts operations a day. And besides printing offset and digital we do have a large warehouse where we fulfill our customers’ needs. We do have some print on demand shops based on XMPie uStore and we’re doing, I think, 40 to 50 jobs a day.

Cary Sherburne: Wow, that’s good.

Jeroen van Druenen: Yeah.

Cary Sherburne: And then you’re also doing integrated campaigns with the customers using XMPie, some of that?

Jeroen van Druenen: Yeah, we still do although that’s still hard to sell because customers don’t understand and don’t have the databases up where we want them.

Cary Sherburne: Right, the quality.

Jeroen van Druenen: So that’s still a problem but we’re getting there. We’re getting there.

Cary Sherburne: So it’s something to look forward to. Some more fun to look forward too, right?

Jeroen van Druenen: Yeah, yeah.

Cary Sherburne: That’s great. Well congratulations because it’s been a difficult time, right? And a lot of companies didn’t make the moves that you made so congratulations on that and we’ll look forward to hearing from you in a year or so and see what new things you’re doing.

Jeroen van Druenen: Okay.

Cary Sherburne: Thank you.

Jeroen van Druenen: Thank you, Cary.

Email Icon Email         


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Recent Videos


Video preview: Dot-com Printers. Where are they now?

Dot-com Printers. Where are they now?

Published: October 28, 2016

Frank found a copy of one of his old books that covered the dotcom boom of the late 1990s. It is interesting to see who was who then and who is still around now. (Watch this one in full screen)


Video preview: Production inkjet brings scalability, improved uptime to DMS Ink

Production inkjet brings scalability, improved uptime to DMS Ink

Published: October 27, 2016

Christine Soward, President and Owner at DMS Ink in Ohio, has grown the business from $2 million to $20 million since 2005. The company introduced inkjet as a means to continue to scale the business and increase uptime. Two Canon roll-to-roll production inkjet presses and a Canon VarioPrint i300 sheetfed inkjet press replaced 7 toner devices, delivering more than 90% uptime.


Video preview: GMC: Working to bridge the print/digital gap

GMC: Working to bridge the print/digital gap

Published: October 26, 2016

Rich Lloyd, VP of Sales for GMC, shares the company's strategy to help customers bridge the gap between printed and digital communications and to service the enterprise on multiple levels. He cites the industry skills that ideally position service providers to be a single source communciations services provider.


Video preview: Digital Direct-to-Corrugated: Disruptive Technology On The Way

Digital Direct-to-Corrugated: Disruptive Technology On The Way

Published: October 25, 2016

Mike Schliesmann, Senior Vice President at Wisconsin-Based Great Northern Corporation, talks about why the company is interested in digital direct-to-corrugated printing and how this will bring disruptive technology to corrugated.


Video preview:

"We believe in the printed word"

Published: October 23, 2016

"We believe in the printed word". So declares Claus Bolza-Schünemann, president of KBA, as he reviews the state of the industry as a whole and his company's position within it. He says that the success of drupa 2016—an event he traveled the world to promote as chairman of its executive committee—proves that there is no longer any excuse for "whining and crying about how bad the industry is." He also discusses how KBA regained its strength and forward momentum after several tough years of post-recession restructuring.


Video preview: The Largest Printers in 1992. Where Are They Now?

The Largest Printers in 1992. Where Are They Now?

Published: October 21, 2016

Frank found a list of the largest printers from 1992. It documents the significant changes in the industry through merger, acquisition, and bankruptcy.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved