Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Jeroen van Druenen of Jubels on XMPie powering their company transformation

Published on April 5, 2013

Cary Sherburne interviews Jeroen van Druenen, Director at Jubels and Vice President of the XMPie Users Group. He talks about how XMPie has helped his company to transform themselves and remain competitive in a challenging economy.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink and I’m here with Jeroen van Druenen who is a Director at Jubels in Amsterdam.

Jeroen van Druenen: Welcome.

Cary Sherburne: Thank you. That was good. And so you and I have known each other for a while because we were both involved with the XMPie Users Group and you’re actually the president?

Jeroen van Druenen: Vice President.

Cary Sherburne: Vice President of that now. And your company has been one of the early, sort of, leaders in terms of making this business transformation that has to happen. Maybe you could talk a little bit about, you know, how you’ve done that and what it’s meant to your company.

Jeroen van Druenen: I always say when we did invest in XMPie – I think it was in 2007 or so – that really enabled us to change our business. And if it wasn’t for XMPie I think we were not here anymore.

Cary Sherburne: Wow, that’s a pretty strong statement.

Jeroen van Druenen: Yeah, because of the economics and where we are based in Amsterdam. Amsterdam is an expensive city to run a print shop. Labors are higher than the rest of the country. Rents are higher. So it’s difficult and now it enables us to – we have an advantage for our competitors at this moment.

Cary Sherburne: So you’re able to charge more because you’ve got a higher value output.

Jeroen van Druenen: Yeah.

Cary Sherburne: And so maybe you could describe a little bit about how your business is configured. I mean, do you have offset? You have digital obviously.

Jeroen van Druenen: We do have – we have digital and we do have offset, four color up to 50 x 70 centimeters. So that’s the medium size format. We do run a two shifts operations a day. And besides printing offset and digital we do have a large warehouse where we fulfill our customers’ needs. We do have some print on demand shops based on XMPie uStore and we’re doing, I think, 40 to 50 jobs a day.

Cary Sherburne: Wow, that’s good.

Jeroen van Druenen: Yeah.

Cary Sherburne: And then you’re also doing integrated campaigns with the customers using XMPie, some of that?

Jeroen van Druenen: Yeah, we still do although that’s still hard to sell because customers don’t understand and don’t have the databases up where we want them.

Cary Sherburne: Right, the quality.

Jeroen van Druenen: So that’s still a problem but we’re getting there. We’re getting there.

Cary Sherburne: So it’s something to look forward to. Some more fun to look forward too, right?

Jeroen van Druenen: Yeah, yeah.

Cary Sherburne: That’s great. Well congratulations because it’s been a difficult time, right? And a lot of companies didn’t make the moves that you made so congratulations on that and we’ll look forward to hearing from you in a year or so and see what new things you’re doing.

Jeroen van Druenen: Okay.

Cary Sherburne: Thank you.

Jeroen van Druenen: Thank you, Cary.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Silicon Publishing Launches Redesign of Silicon Designer

Silicon Publishing Launches Redesign of Silicon Designer

Published: December 6, 2016

In this interview, Cary Sherburne, Senior Editor, talks with Max Dunn of Silicon Publishing about the company's clean sheet redesign of Silicon Designer leveraging the talents of former Adobe InDesign developers. This Web2Print/online editing solution is used by some of the world's largest companies.

 

Video preview: 1,000th HP PrintOS Customer Speaks Out

1,000th HP PrintOS Customer Speaks Out

Published: December 6, 2016

Senior Editor Cary Sherburne talks with Martin Saavedra, Jr., EVP at MLI Marketing in Tampa, the 1,000th HP PrintOS customer. Saavedra explains why solutions like HP PrintOS are important in helping printers remain competitive with a streamlined and productive workflow in an open, cloud-based ecosystem.

 

Video preview: PIA's Julie Shaffer on Color Conference 2016

PIA's Julie Shaffer on Color Conference 2016

Published: December 5, 2016

Julie Shaffer, Vice President of Education and Marketing Strategies for the Printing Industries of America, explains the evolution of the Color Conference and its value to brand owners, printers and premedia professionals. She also discusses broader PIA educational initiatives and certification programs, including a customer service certification that will be available soon.

 

Video preview: Frank is Entranced by Pop-up Cards

Frank is Entranced by Pop-up Cards

Published: December 2, 2016

Frank is entranced by pop-up cards from opencardnow.com. Former typographer Julie Brumlik has a new career with pop-up origami. Frank even shares his pop-up Gutenberg book.

 

Video preview: ASU's Print & Imaging Lab Leads the Way in Workflow Integration

ASU's Print & Imaging Lab Leads the Way in Workflow Integration

Published: December 1, 2016

Chris Halkovic, Web-to-Print Manager at Arizona State University's Print and Imaging Lab, talks about how the shop/learning environment is integrating Web2Print and MIS for a coherent and automated workflow for printed materials and 3D objects.

 

Video preview: Universal Wilde Has Transformed Its Business with Production Inkjet

Universal Wilde Has Transformed Its Business with Production Inkjet

Published: November 30, 2016

Universal Wilde in Massachusetts is the largest direct marketing and book printing company in the state. Its Vice President of Operations and Technology, Jeff McFadden, explains the company's decision to acquire production inkjet about 5 years ago. Today, about 75% of its production ink work being book production with the rest being direct mail. He also shares his thoughts about the value of users groups like thINK.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved