Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     SGIA EXPO     Production Inkjet     Installations and Placements Tracker

Industry Consultant Hamilton Costa on the Latin American Printing Market

Published on February 8, 2013

Hamilton Costa is with Cary Sherburne and gives us an update on what is happening in the Latin American printing market.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink and I’m delighted to be here with my good friend Hamilton Costa of AN Consulting from Brazil. Welcome.

Hamilton Costa: Thank you, Cary. It’s always a pleasure to be here with you.

Cary Sherburne: Thank you. And I wanted to see if you could update our viewers on what’s going on in the printing industry in Latin America. What are kind of some of the trends you’re seeing? Are you growing? Are you suffering? What’s going on?

Hamilton Costa: Well, we see both things, you know. It’s interesting to see – I wouldn’t say interesting but we can see that in both things. I mean, you have parts of market growing fast, new niches and new opportunities. At the same time some traditional parts suffering a little bit with more competition because I have more plants updated. That way they have big offer and so if you take Brazil for instance, the most developed part of Brazil where they’re located most part of the printing plants are suffering much more competition than those new areas they’re really growing faster in Brazil.

Cary Sherburne: Okay.

Hamilton Costa: So when you see all the people at different points of the country you see different point of views. Each one of them see the market in a different way so we see small companies to middle companies sometimes growing faster than big companies. The same thing you see in other countries in Latin America. Some countries suffering a bit in specific markets like book markets in Columbia because of exports and the demand are not growing the way they think it should grow. And so we see both things at same time. It’s better than European markets. I’d say it’s quite a bit like the North America today that’s performed a little bit better than the best. But for the specific natures of the market it’s a very good time.

Cary Sherburne: So do you see a longer life for the older technologies in Latin America? Digital’s coming in and people are gonna have to have a hybrid offset digital platform but do you see a longer life just because of the nature of what’s going on?

Hamilton Costa: Yeah, we see many new machines as they’ve been replaced and decide. You have to understand we are getting more consumers in the market consuming traditional products because that’s why we still have demand for that. At the same time our pretty new niches so that’s the same thing that we had the opportunity to talk when some days we’re talking about Drupa. There the people could see innovation on one side and more productivity – how to get more productivities on the other side. So those are – in this side of the business they have to be more productive.

Cary Sherburne: Yeah.

Hamilton Costa: Not only changing machines but thinking the best way to run the business.

Cary Sherburne: Right.

Hamilton Costa: And the other side to think how to transform the business and get more innovations around it. To follow their customer needs.

Cary Sherburne: So it can be a struggle and it’s not an easy decision to make. So – but I’m sure that you’re helping them along with trying to make those decisions. So…

Hamilton Costa: We hope.

Cary Sherburne: Thanks for sharing your insights on Latin America.

Hamilton Costa: Thank you.

         Email Icon Email    Reprint Icon Embed/Reprint

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: CloudLab's Tailor-Made Web-to-Print Solutions

CloudLab's Tailor-Made Web-to-Print Solutions

Published: October 17, 2018

Marc Horriar, CEO and Founder, talks about CloudLab, one of the largest web-to-print vendors in Europe, and whose U.S. branch opened in 2017. CloudLab has more than 200 customers in 25 countries. Some of the largest online print businesses in the world use CloudLab, which focuses on solutions tailored to each business rather than a one-size-fits-all approach.

 

Video preview: New RSA Releases Help Boost In-Plant Automation and Productivity

New RSA Releases Help Boost In-Plant Automation and Productivity

Published: October 17, 2018

Vince Tutino, Senior Product Manager for Rochester Software Associates (RSA), discusses three updated products designed to increase productivity and automation for in-plants: WebCRD Web to print software, QDirect output manager, and RSA's Universal prepress suite, ReadyPrint.

 

Video preview: Colter and Peterson Announces New Saber Cutting Line

Colter and Peterson Announces New Saber Cutting Line

Published: October 16, 2018

Finishing products manufacturer Colter and Peterson has been in the industry for 100 years and continues to innovate the paper finishing business. President Bruce Peterson, grandson of the company's founder, talks with Kelley Holmes about C&P's new line of Saber cutters.

 

Video preview: HYBRID Software and Global Graphics Firming Up Relationship

HYBRID Software and Global Graphics Firming Up Relationship

Published: October 16, 2018

Guido Van der Schueren, Chairman of the Board for HYBRID Software, talks about the company and plans of a Global Graphics acquisition.

 

Video preview: SGIA Acquires Graphics of the Americas

SGIA Acquires Graphics of the Americas

Published: October 15, 2018

Ford Bowers, President and CEO of SGIA, talks with Cary Sherburne about SGIA's recent acquisition of the Graphics of the Americas show.

 

Video preview: Producing High-Value Print Applications with Scodix's Ultra2 Pro

Producing High-Value Print Applications with Scodix's Ultra2 Pro

Published: October 15, 2018

Mark Nixon, General Manager for Scodix, introduces the Ultra2 Pro at PRINT 18, able to cast and cure, a process that can create very high-value, digitally embossed applications, from holographics to foil.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved