Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Industry Consultant Hamilton Costa on the Latin American Printing Market

Published on February 8, 2013

Hamilton Costa is with Cary Sherburne and gives us an update on what is happening in the Latin American printing market.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink and I’m delighted to be here with my good friend Hamilton Costa of AN Consulting from Brazil. Welcome.

Hamilton Costa: Thank you, Cary. It’s always a pleasure to be here with you.

Cary Sherburne: Thank you. And I wanted to see if you could update our viewers on what’s going on in the printing industry in Latin America. What are kind of some of the trends you’re seeing? Are you growing? Are you suffering? What’s going on?

Hamilton Costa: Well, we see both things, you know. It’s interesting to see – I wouldn’t say interesting but we can see that in both things. I mean, you have parts of market growing fast, new niches and new opportunities. At the same time some traditional parts suffering a little bit with more competition because I have more plants updated. That way they have big offer and so if you take Brazil for instance, the most developed part of Brazil where they’re located most part of the printing plants are suffering much more competition than those new areas they’re really growing faster in Brazil.

Cary Sherburne: Okay.

Hamilton Costa: So when you see all the people at different points of the country you see different point of views. Each one of them see the market in a different way so we see small companies to middle companies sometimes growing faster than big companies. The same thing you see in other countries in Latin America. Some countries suffering a bit in specific markets like book markets in Columbia because of exports and the demand are not growing the way they think it should grow. And so we see both things at same time. It’s better than European markets. I’d say it’s quite a bit like the North America today that’s performed a little bit better than the best. But for the specific natures of the market it’s a very good time.

Cary Sherburne: So do you see a longer life for the older technologies in Latin America? Digital’s coming in and people are gonna have to have a hybrid offset digital platform but do you see a longer life just because of the nature of what’s going on?

Hamilton Costa: Yeah, we see many new machines as they’ve been replaced and decide. You have to understand we are getting more consumers in the market consuming traditional products because that’s why we still have demand for that. At the same time our pretty new niches so that’s the same thing that we had the opportunity to talk when some days we’re talking about Drupa. There the people could see innovation on one side and more productivity – how to get more productivities on the other side. So those are – in this side of the business they have to be more productive.

Cary Sherburne: Yeah.

Hamilton Costa: Not only changing machines but thinking the best way to run the business.

Cary Sherburne: Right.

Hamilton Costa: And the other side to think how to transform the business and get more innovations around it. To follow their customer needs.

Cary Sherburne: So it can be a struggle and it’s not an easy decision to make. So – but I’m sure that you’re helping them along with trying to make those decisions. So…

Hamilton Costa: We hope.

Cary Sherburne: Thanks for sharing your insights on Latin America.

Hamilton Costa: Thank you.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Inkjet Head Technology Innovation at Konica Minolta Opens Up New Applications

Inkjet Head Technology Innovation at Konica Minolta Opens Up New Applications

Published: November 22, 2017

Gavin Jordan-Smith Vice President, Industrial Print and Graphic Communications at Konica Minolta provides an update on Konica Minolta lastest advancements in inkjet head technology and new applications these advancements are enabling in industrial and commercial printing.

 

Video preview: Graphic Arts Alliance Helped Modern Litho Save Money

Graphic Arts Alliance Helped Modern Litho Save Money

Published: November 21, 2017

Darrell Moore, President at Modern Litho, talks about his printing business and how he's saving money through the Graphic Arts Alliance purchasing cooperative.

 

Video preview: Frank Talks about a Slowdown In Ebooks And An Upsurge In Printed Books

Frank Talks about a Slowdown In Ebooks And An Upsurge In Printed Books

Published: November 17, 2017

Frank found an article in the Wall Street Journal about print books and ebooks. One graph showed a slowdown in ebooks and an upsurge in printed books. This warranted commentary, of course.

 

Video preview: PrintIQ's Approach to MIS and Workflow

PrintIQ's Approach to MIS and Workflow

Published: November 16, 2017

Mick Rowan (Director) and Adrian Fleming (Sales Director) at PrintIQ share their vision and approach to a cloud based management workflow system that goes beyond traditional MIS.

 

Video preview: Benefits of Belonging to a Purchasing Cooperative

Benefits of Belonging to a Purchasing Cooperative

Published: November 15, 2017

John Braceland of Graphic Arts Alliance talks about the member-run purchasing cooperative and how it helps printing companies increase buying power and save money on equipment and supplies.

 

Video preview: GMG Shows off Color Server 5 and PrintFactory by GMG at SGIA 2017

GMG Shows off Color Server 5 and PrintFactory by GMG at SGIA 2017

Published: November 13, 2017

Bart Fret, Director of Sales at GMG, talks Color Server 5 and PrintFactory at SGIA 17. These two products were the main focus of the show for them and Bart differentiates them both from other software offerings in the wide format segment.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved