Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     January Economic Webinar     Printing Business Outlook 2017 Report     European Coverage     Production Inkjet Analysis

Industry Consultant Hamilton Costa on the Latin American Printing Market

Published on February 8, 2013

Hamilton Costa is with Cary Sherburne and gives us an update on what is happening in the Latin American printing market.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink and I’m delighted to be here with my good friend Hamilton Costa of AN Consulting from Brazil. Welcome.

Hamilton Costa: Thank you, Cary. It’s always a pleasure to be here with you.

Cary Sherburne: Thank you. And I wanted to see if you could update our viewers on what’s going on in the printing industry in Latin America. What are kind of some of the trends you’re seeing? Are you growing? Are you suffering? What’s going on?

Hamilton Costa: Well, we see both things, you know. It’s interesting to see – I wouldn’t say interesting but we can see that in both things. I mean, you have parts of market growing fast, new niches and new opportunities. At the same time some traditional parts suffering a little bit with more competition because I have more plants updated. That way they have big offer and so if you take Brazil for instance, the most developed part of Brazil where they’re located most part of the printing plants are suffering much more competition than those new areas they’re really growing faster in Brazil.

Cary Sherburne: Okay.

Hamilton Costa: So when you see all the people at different points of the country you see different point of views. Each one of them see the market in a different way so we see small companies to middle companies sometimes growing faster than big companies. The same thing you see in other countries in Latin America. Some countries suffering a bit in specific markets like book markets in Columbia because of exports and the demand are not growing the way they think it should grow. And so we see both things at same time. It’s better than European markets. I’d say it’s quite a bit like the North America today that’s performed a little bit better than the best. But for the specific natures of the market it’s a very good time.

Cary Sherburne: So do you see a longer life for the older technologies in Latin America? Digital’s coming in and people are gonna have to have a hybrid offset digital platform but do you see a longer life just because of the nature of what’s going on?

Hamilton Costa: Yeah, we see many new machines as they’ve been replaced and decide. You have to understand we are getting more consumers in the market consuming traditional products because that’s why we still have demand for that. At the same time our pretty new niches so that’s the same thing that we had the opportunity to talk when some days we’re talking about Drupa. There the people could see innovation on one side and more productivity – how to get more productivities on the other side. So those are – in this side of the business they have to be more productive.

Cary Sherburne: Yeah.

Hamilton Costa: Not only changing machines but thinking the best way to run the business.

Cary Sherburne: Right.

Hamilton Costa: And the other side to think how to transform the business and get more innovations around it. To follow their customer needs.

Cary Sherburne: So it can be a struggle and it’s not an easy decision to make. So – but I’m sure that you’re helping them along with trying to make those decisions. So…

Hamilton Costa: We hope.

Cary Sherburne: Thanks for sharing your insights on Latin America.

Hamilton Costa: Thank you.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: What Color is Consistent?

What Color is Consistent?

Published: January 20, 2017

Color management works, and it has been available to designers and printers for more than 25 years. Why then do we still make mistakes in color reproduction? Shoshana Burgett of X-Rite Pantone notes that CM has to be understood as something more than calibrating a monitor. It is a set of steps, processes, and tools that must be in place across the entire production workflow, always with monitoring for continuous improvement. Designers who want color to be consistent in all the channels they are now responsible for can find the help they need in CM, Burgett says.

 

Video preview: Frank on Pre-VDP Personalized Direct Mail

Frank on Pre-VDP Personalized Direct Mail

Published: January 20, 2017

Frank Romano keeps EVERYTHING. This week he shares his collection of pre-VDP personalized direct mail when everyone was a winner. Direct marketers tried every trick to get you to open the envelope.

 

Video preview: The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

Published: January 19, 2017

Angela Stone, Manager of Packaging Optimization at Canadian Tire Retail, is responsible for all of the private label packaging that is used for the wide range of products it offers. It covers all types of packaging, from folding carton to flexible to sewn-in labels. She talks about how she handles color management across this disparate array of packaging applications.

 

Video preview: What PDF 2.0 Will Mean for the Printing Industry

What PDF 2.0 Will Mean for the Printing Industry

Published: January 17, 2017

Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.

 

Video preview: Learn About Anti-Counterfeiting Measures in Packaging

Learn About Anti-Counterfeiting Measures in Packaging

Published: January 17, 2017

Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.

 

Video preview: Leveraging Standards and Specifications to Get to Great Color

Leveraging Standards and Specifications to Get to Great Color

Published: January 16, 2017

Don Hutcheson of HutchColor, one of the industry's most knowledgeable color experts, shares his thoughts on the latest developments in color management and the tools print service providers should have to be able to print to the numbers and deliver against customer color expectations. He explains how industry standards are driving more process control into the art and science of printing.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved