Log In | Become a Member | Contact Us


Connect on Twitter | Facebook | LinkedIn

Marco Boer on where the wide format market is going

Published on November 30, 2012

Marco Boer, VP at IT Strategies, talks to Richard Romano about where he sees the wide format market going and discusses innovations happening and the implications for printers in the future.

Richard Romano: Hi, this is Richard Romano, Senior Analyst for WhatTheyThink.com and we're talking with Marco Boer from IT Strategies about the wide format market. Thank you for joining us.

Marco Boer: Good morning.

Richard Romano: Now, where do you see the wide format market now and where do you see it going in the foreseeable future?

Marco Boer: Wide format printing market is a phenomenal market. It's almost 20 years old and by most measures in digital printing that would be mature, but we are on the cusp, I think, of a new generation of innovation. We're seeing lots of new ink developments, echo solvent being at prices lower than ever before, latex, UV curable. And so the range of applications that you can print on is just exploding. And that's causing continued growth. So it's a great space to be in.

Richard Romano: And what are some of the hardware and technology innovations that are also driving the market?

Marco Boer: So the real innovations have come, as I mentioned, from the inks. The ability to print not just indoor signage, but outdoor to get better quality. The range of products that are being printed is just phenomenal. You've got people printing on vinyl and all the sudden making shower curtains of them. So they're profitability of the output as a result of being able to print on this broader range of substrates is just causing really a lot of excitement, particularly among people that have never invested in these machines.

Richard Romano: So who are the types of businesses that are investing in these machines? Are they general commercial printers moving in to the wide format space or are they all sign shops moving into wide format or screen printers, or does some combination of them all?

Marco Boer: So historically if you look back it was photo labs that first adopted them. Then we got into screen printers. But as you hinted at, the real growth is coming from commercial printers, 'cause commercial printers have the customer base and the quality and the ability to print, you know, very short runs. It sort of mixes with what they're doing on the document side.

Richard Romano: Now what type do they need to know that just tell wide format services to clients versus what they needed to know in the document market?

Marco Boer: So the trick is really – typically, it's backwards stumble into it where they say, "Oh, you know, my customer orders all this collateral and, oh, I have this absent proofer. I could do a poster for him because they couldn't get it done at their screen print shop." And then they roll into other, you know, bigger account deals. It just moves on from there.

Richard Romano: What about finishing? Is that an issue as well? Should printers be looking to adding finishing equipment or what would your advice be there?

Marco Boer: Finishing is depends. It's such a broad field, but the largest growing application actually for echo solvent and latex these days, or the fastest growing, is vehicle wrapping. And so you print the vehicle wrap and that might cost you $300, $600 but then the mounting or the finishing of that could cost you $2,000. So it's incredible how that finishing creates an ancillary revenue that that often is larger than the print value.

Richard Romano: Nice until somebody invests say drive-through wide format printer.

Marco Boer: That'll be a little ways away.

Richard Romano: That would be a little ways away. Any other advice you have for commercial printers who might be looking to get into this segment?

Marco Boer: I would recommend probably investing sooner rather than later because the old adage is, you know, if I wait technology's going to become cheaper, but the reality is is that the real cost isn't the learning curve. So it's the opportunity cost. So the sooner you start, the sooner you'll learn it and most of these devices are now so within reach of getting a return on investment of probably three months, six months that that really doesn't bode well to wait.

Richard Romano: Great. Well thank you very much for joining us.

Marco Boer: Thank you.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Documobi: Making Print Interactive

Documobi: Making Print Interactive

Published: February 11, 2016

Peter Lancaster, CEO of documobi, talks about being the "new kid on the block" making all printing interactive, working with the entire supply chain. The solution enables more revenue opportunities for printers and more relevant and engaging communications for marketers.

 

Video preview: High Tech Commercial Printer Earth Color Continues Aggressive Technology Deployment Strategy

High Tech Commercial Printer Earth Color Continues Aggressive Technology Deployment Strategy

Published: February 10, 2016

Cheryl Kahanec, EVP at Earth Color, a high-tech commercial printing company, talks with Senior Editor Cary Sherburne about some if its more recent technology investments, including distribute/print/mail to save time and money while aligning in-home dates. Cheryl will head to drupa to investigate future investments in production inkjet and more.

 

Video preview: Single-Pass Printing with Len Lauer, CEO of Memjet

Single-Pass Printing with Len Lauer, CEO of Memjet

Published: February 9, 2016

Richard Romano talks with Len Lauer, Chairman and CEO of Memjet, on the advantages of single-pass printing, as well as the variety of Memjet-based single-pass devices on the market.

 

Video preview: What to Expect at drupa 2016. Pack your bags!

What to Expect at drupa 2016. Pack your bags!

Published: February 8, 2016

KBA CEO and President of drupa Claus Bolza-Schunemann, shares how drupa 2016 is repositioning itself to address emerging market realities. More than 1500 exhibitors will be showing solutions and technologies across six different segments under the tagline Touch the Future. Start planning now!

 

Video preview: What Happens if Amazon Dies

What Happens if Amazon Dies

Published: February 4, 2016

Frank opines on what happens if amazon.com dies? Think of all the data that it has stored and its long tentacles that extend into every nook and cranny of cyberspace—and our lives.

 

Video preview: Sheetfed Inkjet Boosts Production for OneTouchPoint

Sheetfed Inkjet Boosts Production for OneTouchPoint

Published: February 4, 2016

Steve Henck, VP of Operations for OneTouchPoint, is an early adopter of sheetfed production inkjet, migrating work from offset and toner as well as developing new applications and customers.

 

View More Videos

 

Wide Format Editor

Richard Romano

Richard Romano, Section Editor/Senior Analyst
Richard has written about communication, graphics hardware and software trends for the past 15 years.

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved