Log In | Become a Member | Contact Us


Connect on Twitter | Facebook | LinkedIn

Marco Boer on where the wide format market is going

Published on November 30, 2012

Marco Boer, VP at IT Strategies, talks to Richard Romano about where he sees the wide format market going and discusses innovations happening and the implications for printers in the future.

Richard Romano: Hi, this is Richard Romano, Senior Analyst for WhatTheyThink.com and we're talking with Marco Boer from IT Strategies about the wide format market. Thank you for joining us.

Marco Boer: Good morning.

Richard Romano: Now, where do you see the wide format market now and where do you see it going in the foreseeable future?

Marco Boer: Wide format printing market is a phenomenal market. It's almost 20 years old and by most measures in digital printing that would be mature, but we are on the cusp, I think, of a new generation of innovation. We're seeing lots of new ink developments, echo solvent being at prices lower than ever before, latex, UV curable. And so the range of applications that you can print on is just exploding. And that's causing continued growth. So it's a great space to be in.

Richard Romano: And what are some of the hardware and technology innovations that are also driving the market?

Marco Boer: So the real innovations have come, as I mentioned, from the inks. The ability to print not just indoor signage, but outdoor to get better quality. The range of products that are being printed is just phenomenal. You've got people printing on vinyl and all the sudden making shower curtains of them. So they're profitability of the output as a result of being able to print on this broader range of substrates is just causing really a lot of excitement, particularly among people that have never invested in these machines.

Richard Romano: So who are the types of businesses that are investing in these machines? Are they general commercial printers moving in to the wide format space or are they all sign shops moving into wide format or screen printers, or does some combination of them all?

Marco Boer: So historically if you look back it was photo labs that first adopted them. Then we got into screen printers. But as you hinted at, the real growth is coming from commercial printers, 'cause commercial printers have the customer base and the quality and the ability to print, you know, very short runs. It sort of mixes with what they're doing on the document side.

Richard Romano: Now what type do they need to know that just tell wide format services to clients versus what they needed to know in the document market?

Marco Boer: So the trick is really – typically, it's backwards stumble into it where they say, "Oh, you know, my customer orders all this collateral and, oh, I have this absent proofer. I could do a poster for him because they couldn't get it done at their screen print shop." And then they roll into other, you know, bigger account deals. It just moves on from there.

Richard Romano: What about finishing? Is that an issue as well? Should printers be looking to adding finishing equipment or what would your advice be there?

Marco Boer: Finishing is depends. It's such a broad field, but the largest growing application actually for echo solvent and latex these days, or the fastest growing, is vehicle wrapping. And so you print the vehicle wrap and that might cost you $300, $600 but then the mounting or the finishing of that could cost you $2,000. So it's incredible how that finishing creates an ancillary revenue that that often is larger than the print value.

Richard Romano: Nice until somebody invests say drive-through wide format printer.

Marco Boer: That'll be a little ways away.

Richard Romano: That would be a little ways away. Any other advice you have for commercial printers who might be looking to get into this segment?

Marco Boer: I would recommend probably investing sooner rather than later because the old adage is, you know, if I wait technology's going to become cheaper, but the reality is is that the real cost isn't the learning curve. So it's the opportunity cost. So the sooner you start, the sooner you'll learn it and most of these devices are now so within reach of getting a return on investment of probably three months, six months that that really doesn't bode well to wait.

Richard Romano: Great. Well thank you very much for joining us.

Marco Boer: Thank you.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank's Hot Type Time Machine Travels Back to Time of Paste Ups

Frank's Hot Type Time Machine Travels Back to Time of Paste Ups

Published: July 29, 2016

Frank time travels back to the days of rubber cement, wax, rubylith, non-repro blue, and the “magic knife.” We think he is sniffing rubber cement.

 

Video preview: Helping Customers to a Profitable End-to-End Workflow

Helping Customers to a Profitable End-to-End Workflow

Published: July 28, 2016

Senior Editor Cary Sherburne talks with Gavin Jordan-Smith, Vice President of Solutions and Production Planning for Konica Minolta U.S., about getting customers to an efficient end-to-end workflow across the entire value stream, including efficient integration of embellishments for applications like labels, and the importance of offering business development services to enable new business opportunities.

 

Video preview: Now, Automated Content Marketing to the MAX

Now, Automated Content Marketing to the MAX

Published: July 27, 2016

Content marketing—every organization with customers wants to do it, but creating, targeting, and distributing high-quality content is hard, time-consuming work. Enter MAX From InterlinkONE, a software tool for automating content marketing campaigns. InterlinkONE's Karen DeWolfe says that with MAX, users can easily integrate and share content of all types in true cross-media fashion.

 

Video preview: How Digital Can Make Offset More Efficient

How Digital Can Make Offset More Efficient

Published: July 26, 2016

Bill Duerr, President of New Jersey based Hatteras, joins Senior Editor Cary Sherburne to discuss how adding two HP Indigo 10000s has changed the company's production platform and expanded its offerings, with a combination of offset transfer and new applications. It has also helped make offset production more efficient by removing shorter offset runs from the mix.

 

Video preview: Highcon's Aviv Ratzman Talks About Advances in Digital Embellishment

Highcon's Aviv Ratzman Talks About Advances in Digital Embellishment

Published: July 25, 2016

Aviv Ratzman, Founder and CEO of Highcon, joins Senior Editor Cary Sherburne to talk about what's changed at Highcon since it first launched at drupa 2012. The company saw great success at drupa 2016, which featured a giant paper sculpture created using Highcon technology.

 

Video preview: Where is the

Where is the "True North" of Print Business Performance?

Published: July 22, 2016

John Falconetti, a printer in Jacksonville, FL, says he keeps his company pointed at it by taking part in Leading Indicators™, a benchmarking program launched last year by Epicomm (now part of IDEAlliance). As a member of the Leading Indicators reporting group, Drummond Press gets monthly updates on how its business performance compares with that of other printing companies in the database. Falconetti also has good things to say about the association's apprenticeship and peer networking programs.

 

View More Videos

 

Wide Format Editor

Richard Romano

Richard Romano, Section Editor/Senior Analyst
Richard has written about communication, graphics hardware and software trends for the past 15 years.

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved