Anita Stanley, Manager of Printing Services at Ohio Northern University, talks to Cary Sherburne about transitioning to digital color utilizing MGI's DP60.
Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink and I'm pleased to be here with Anita Stanley who is the Manger of Printing Services at Ohio Northern University in Ada, Ohio. What’s that near?
Anita Stanley: It’s about 70 miles south of Toledo, about 80 miles northwest of Columbus.
Cary Sherburne: So right in the Heartland.
Anita Stanley: Right in the Heart and very rural. Very rural.
Cary Sherburne: That’s nice. So in your print shop maybe you could – the university print shop environment is kind of interesting because there’s a lot of budget constraints and all those things. Maybe you could start by talking about what your platform looked like before you added digital color.
Anita Stanley: We had three offset presses. We have a high speed duplicator, a small color copier at that time.
Cary Sherburne: Black and white?
Anita Stanley: Yes. And we wanted to - the company that manufactured our presses had gone out of business so I wanted to replace that with more services to offer the campus. And so color and variable data, digital printing was going to be the answer. We had a lot of people who want small run color which, in a rural area, we don’t have a printer that’s very close to us. And so you lose a lot of time, a lot of cost in the travel expense of an employee and I wanted to bring that back in to our department. And with the DP60 we were able to do that.
Cary Sherburne: Yeah, with the MGI DP60. That’s great. So I understand you replaced at least one of your offset presses. Two color?
Anita Stanley: Right.
Cary Sherburne: And were you doing some four color work on the two color?
Anita Stanley: We did a lot of four color work. As a matter of fact our commencement program was a four color process plus a spot and that particular job…
Cary Sherburne: On a two color press.
Anita Stanley: On a two color press. That particular job, before we started it the first year we had the machine I asked the pressman how long it normally took him and he said, “Three days” because of drying time and the laying of the ink.
Cary Sherburne: And the multiple passes.
Anita Stanley: Right. So when we ran that the first year it took us three hours.
Cary Sherburne: Three days, three hours.
Anita Stanley: It took three hours.
Cary Sherburne: That’s great.
Anita Stanley: Yes.
Cary Sherburne: And so what was the process for justifying the shift in the university. I know you just can’t just sort of go out and say I’m going to buy this thing.
Anita Stanley: Correct. I did my legwork. I have a background in the commercial world. I have work time in state university and so what I did is I put down how much we were spending on plates on the press I wanted to replace. The paper was a moot point. There would always be a paper cost. And I knew markup on profit that a company would do per job. I knew the service contract that we paid out could then be applied to the monthly payment. And I did all that and did spreadsheets but I took all the jobs that we had farmed out that we couldn’t do and then said, “We paid out this much. This is what we can save now.”
Cary Sherburne: That’s great. And I’ve talked to a lot of your peers in the university marketplace and I hear that a lot that bringing it back in – even though you do want to support the community and support local businesses that lack of control, sometimes lack of consistency, increased cycle time and the cost.
Anita Stanley: Right. And we don’t have a printer in our town so it became – timing was always crucial. Every job has a deadline and it’s critical that we get our stuff out to get our response time back.
Cary Sherburne: So your users have been pretty happy with the change?
Anita Stanley: Absolutely. We actually had a comment two days ago that we were the best service department on our campus. So that made me feel great.
Cary Sherburne: Congratulations.
Anita Stanley: Thank you.
Cary Sherburne: What a high note to end on. Thank you.
Anita Stanley: I know.
The Benefits of Integrating with a Customer's Technology
Published: July 24, 2014
Print Software Section Editor Jennifer Matt talks about why you would want to integrate with a customer's technology. A key to building customer loyalty is to decrease their burden to do business with you.