Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     January Economic Webinar     Printing Business Outlook 2017 Report     European Coverage     Production Inkjet Analysis

HP's Stephen Goddard on sustainability's progress in the industry

Published on December 7, 2012

HP's Environmental Leadership Program Manager Stephen Goddard is with Cary Sherburne discussing sustainability and where things stand in the industry from his broad perspective.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink; and I’m here with Steven Goddard, who is the Environmental Leadership Program Manager at HP. Welcome.

Steven Goddard: Thank you very much, Cary.

Cary Sherburne: And you know, in the industry we’ve been talking for a long time about environmental sustainability and it seems to come and go and not maybe hasn’t, at least from my perspective, hasn’t really reached what you could call a critical mass. But you’re more in touch with it on a day-to-day basis. What are you seeing? A nice green tie, by the way.

Steven Goddard: Thank you, especially for the occasion. Yeah, so we just actually hosted a couple of Eco Leadership forum events. I had some very good discussions; we invited experts from across the industry for a panel discussion. For example, we had Marcy Kinter who is the Chairwoman of the Sustainable Green Printing Partnership on the panel. We also had print service providers themselves, those who’ve got a track record of taking a more sustainable approach than others. And for me, really, the upshot of the discussion was that we actually already have a lot of the tools available to us as an industry to take a more sustainable approach. There are a number of certifications out there which I think are considered pretty reputable and are widely recognized, FSC certification, a good example. And we – there’s also, we have the technology there and a great example of that is digital on demand printing. I was talking to a print service provider yesterday who prints both with offset with actually HP Indigo presses. And he was saying that the waste in his print show related to his Indigo presses is one-third that of the waste associated with the offset presses.

Cary Sherburne: So from a waste perspective that certainly, you know, print on demand and digital has certainly helped that and the Managed Forest Certifications, all of that, that’s all really good. But oftentimes, I see that printers don’t really look beyond that to their entire plant. You know, changing out the light bulbs to, you know, just something as simple as using more, you know, energy efficient light bulbs and recycling beyond the production.

Steven Goddard: I agree. I think in general, it would be nice to see many printers taking a more proactive approach. I mean, they can use a certification like the Sustainable Green Printing Partnership Program that’s available now in the U.S., Canada, and it’s just started in Australia as well. Actually it’s a program that provides a structure to print shops to actually look right across their operations and to try to reduce their environmental impact. And then of course get a badge of honor at the end to take to their customers. It would also be really great to see more print service providers, not only walking the walk, getting certified, but then getting out and engaging with their customers and actually helping their customers to understand what sustainability really means and what their options are and actually trying to offer those customers more sustainable options, you know, same quality, same – likely the same price, delivery times, etcetera, but just with a better environmental profile and just...which would give them a very significant differentiator I think than many customers.

Cary Sherburne: Yeah. And you know, you mentioned price. And a lot of times people say, oh, it’s going to cost me more to be green, but the bottom line is, if you look at it holistically, it probably will cost them less.

Steven Goddard: In many cases, that’s true. I mean only because you can strip out waste within the print shop, for example. There’s also a supply chain waste. I mean a great example from the United States is that we know that 30 percent of books that are printed are never read. And that’s sort of a very significant inventory waste there. And again, by moving to more flexible printing models, making good use of digital on demand, mixing it up with offset quite often you can help to reduce those – the inventory waste and essentially make the whole printing supply chain more efficient and it can actually help to save money and certainly reduces environmental impact.

Cary Sherburne: Yep. And it’s good to see companies like HP really getting into this and bringing a lot of education to the market. Thank you.

Steven Goddard: Okay, thank you, Cary.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: What Color is Consistent?

What Color is Consistent?

Published: January 20, 2017

Color management works, and it has been available to designers and printers for more than 25 years. Why then do we still make mistakes in color reproduction? Shoshana Burgett of X-Rite Pantone notes that CM has to be understood as something more than calibrating a monitor. It is a set of steps, processes, and tools that must be in place across the entire production workflow, always with monitoring for continuous improvement. Designers who want color to be consistent in all the channels they are now responsible for can find the help they need in CM, Burgett says.

 

Video preview: Frank on Pre-VDP Personalized Direct Mail

Frank on Pre-VDP Personalized Direct Mail

Published: January 20, 2017

Frank Romano keeps EVERYTHING. This week he shares his collection of pre-VDP personalized direct mail when everyone was a winner. Direct marketers tried every trick to get you to open the envelope.

 

Video preview: The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

Published: January 19, 2017

Angela Stone, Manager of Packaging Optimization at Canadian Tire Retail, is responsible for all of the private label packaging that is used for the wide range of products it offers. It covers all types of packaging, from folding carton to flexible to sewn-in labels. She talks about how she handles color management across this disparate array of packaging applications.

 

Video preview: What PDF 2.0 Will Mean for the Printing Industry

What PDF 2.0 Will Mean for the Printing Industry

Published: January 17, 2017

Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.

 

Video preview: Learn About Anti-Counterfeiting Measures in Packaging

Learn About Anti-Counterfeiting Measures in Packaging

Published: January 17, 2017

Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.

 

Video preview: Leveraging Standards and Specifications to Get to Great Color

Leveraging Standards and Specifications to Get to Great Color

Published: January 16, 2017

Don Hutcheson of HutchColor, one of the industry's most knowledgeable color experts, shares his thoughts on the latest developments in color management and the tools print service providers should have to be able to print to the numbers and deliver against customer color expectations. He explains how industry standards are driving more process control into the art and science of printing.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved