Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis     2016 Mid-Year Report and 2017 Preview

HP's Stephen Goddard on sustainability's progress in the industry

Published on December 7, 2012

HP's Environmental Leadership Program Manager Stephen Goddard is with Cary Sherburne discussing sustainability and where things stand in the industry from his broad perspective.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink; and I’m here with Steven Goddard, who is the Environmental Leadership Program Manager at HP. Welcome.

Steven Goddard: Thank you very much, Cary.

Cary Sherburne: And you know, in the industry we’ve been talking for a long time about environmental sustainability and it seems to come and go and not maybe hasn’t, at least from my perspective, hasn’t really reached what you could call a critical mass. But you’re more in touch with it on a day-to-day basis. What are you seeing? A nice green tie, by the way.

Steven Goddard: Thank you, especially for the occasion. Yeah, so we just actually hosted a couple of Eco Leadership forum events. I had some very good discussions; we invited experts from across the industry for a panel discussion. For example, we had Marcy Kinter who is the Chairwoman of the Sustainable Green Printing Partnership on the panel. We also had print service providers themselves, those who’ve got a track record of taking a more sustainable approach than others. And for me, really, the upshot of the discussion was that we actually already have a lot of the tools available to us as an industry to take a more sustainable approach. There are a number of certifications out there which I think are considered pretty reputable and are widely recognized, FSC certification, a good example. And we – there’s also, we have the technology there and a great example of that is digital on demand printing. I was talking to a print service provider yesterday who prints both with offset with actually HP Indigo presses. And he was saying that the waste in his print show related to his Indigo presses is one-third that of the waste associated with the offset presses.

Cary Sherburne: So from a waste perspective that certainly, you know, print on demand and digital has certainly helped that and the Managed Forest Certifications, all of that, that’s all really good. But oftentimes, I see that printers don’t really look beyond that to their entire plant. You know, changing out the light bulbs to, you know, just something as simple as using more, you know, energy efficient light bulbs and recycling beyond the production.

Steven Goddard: I agree. I think in general, it would be nice to see many printers taking a more proactive approach. I mean, they can use a certification like the Sustainable Green Printing Partnership Program that’s available now in the U.S., Canada, and it’s just started in Australia as well. Actually it’s a program that provides a structure to print shops to actually look right across their operations and to try to reduce their environmental impact. And then of course get a badge of honor at the end to take to their customers. It would also be really great to see more print service providers, not only walking the walk, getting certified, but then getting out and engaging with their customers and actually helping their customers to understand what sustainability really means and what their options are and actually trying to offer those customers more sustainable options, you know, same quality, same – likely the same price, delivery times, etcetera, but just with a better environmental profile and just...which would give them a very significant differentiator I think than many customers.

Cary Sherburne: Yeah. And you know, you mentioned price. And a lot of times people say, oh, it’s going to cost me more to be green, but the bottom line is, if you look at it holistically, it probably will cost them less.

Steven Goddard: In many cases, that’s true. I mean only because you can strip out waste within the print shop, for example. There’s also a supply chain waste. I mean a great example from the United States is that we know that 30 percent of books that are printed are never read. And that’s sort of a very significant inventory waste there. And again, by moving to more flexible printing models, making good use of digital on demand, mixing it up with offset quite often you can help to reduce those – the inventory waste and essentially make the whole printing supply chain more efficient and it can actually help to save money and certainly reduces environmental impact.

Cary Sherburne: Yep. And it’s good to see companies like HP really getting into this and bringing a lot of education to the market. Thank you.

Steven Goddard: Okay, thank you, Cary.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: How Digital Can Make Offset More Efficient

How Digital Can Make Offset More Efficient

Published: July 26, 2016

Bill Duerr, President of New Jersey based Hatteras, joins Senior Editor Cary Sherburne to discuss how adding two HP Indigo 10000s has changed the company's production platform and expanded its offerings, with a combination of offset transfer and new applications. It has also helped make offset production more efficient by removing shorter offset runs from the mix.

 

Video preview: Highcon's Aviv Ratzman Talks About Advances in Digital Embellishment

Highcon's Aviv Ratzman Talks About Advances in Digital Embellishment

Published: July 25, 2016

Aviv Ratzman, Founder and CEO of Highcon, joins Senior Editor Cary Sherburne to talk about what's changed at Highcon since it first launched at drupa 2012. The company saw great success at drupa 2016, which featured a giant paper sculpture created using Highcon technology.

 

Video preview: Where is the

Where is the "True North" of Print Business Performance?

Published: July 22, 2016

John Falconetti, a printer in Jacksonville, FL, says he keeps his company pointed at it by taking part in Leading Indicators™, a benchmarking program launched last year by Epicomm (now part of IDEAlliance). As a member of the Leading Indicators reporting group, Drummond Press gets monthly updates on how its business performance compares with that of other printing companies in the database. Falconetti also has good things to say about the association's apprenticeship and peer networking programs.

 

Video preview: Frank on Company Slogans and Taglines

Frank on Company Slogans and Taglines

Published: July 22, 2016

Frank looks back at slogans and taglines from printing industry suppliers at drupa 2016.

 

Video preview: Merrill Corporation an Early Adopter of Sheetfed Production Inkjet

Merrill Corporation an Early Adopter of Sheetfed Production Inkjet

Published: July 21, 2016

Patrick Foley, Senior Vice President Operations at Merrill Corporation talks to WhatTheyThink about being an early adopter of the Océ VarioPrint i300 sheetfed production inkjet platform. Patrick shares how the platform fits Merrill's business.

 

Video preview: The Trade Association Connection: Better and Stronger Together

The Trade Association Connection: Better and Stronger Together

Published: July 20, 2016

As president of the trade association Printing Industries Alliance, Tim Freeman sees his job as helping printers help each other by bringing them together in productive programs such as the guided tour he organized for his members at drupa 2016. He says that when printers take part in trade shows and other association-sponsored activities, they coalesce as an industry and find new ways to solve common problems. Printing Industries Alliance has an admirable record of making this happen in the membership territory it serves.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved