Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     SGIA EXPO     Production Inkjet     Installations and Placements Tracker

Thought Leadership Video Series

Julie Watson of Ultimate Technographics on dynamic imposition

Published on December 4, 2012

Julie Watson, VP of Marketing Strategy at Ultimate Technographics, talks to Cary Sherburne about dynamic imposition and what their customers say about the benefits to them.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com. And I’m here with Julie Watson who’s the Vice President of Strategic Marketing for Ultimate Technographics. Welcome.

Julie Watson: Thank you.

Cary Sherburne: We hear this term, dynamic imposition a lot. What does that mean?

Julie Watson: Dynamic imposition means within the same hot folder setup. We can pretty much receive any size, quantity, or length of different formats of jobs in the same hot folder. And we read this information coming in, and we recalculate the imposition accordingly, making sure that the whole process is dynamic.

Cary Sherburne: And that’s really important these days with short turnaround times, smaller jobs, a lot of stuff coming in over the web.

Julie Watson: Yes, definitely. The shorter the length of the jobs. It’s very important for any web-to-print type applications, whether you’re doing photo books, cards, booklets, brochures, direct mail, we’re getting so many different formats today. And the imposition needs to be dynamic in order for it to be optimized.

Cary Sherburne: And also the ability to at the last minute redirect it even to a different press or a different manufacturing process.

Julie Watson: Yes.

Cary Sherburne: And what do customers say? I mean, you’ve got a lot of customers out there, obviously. What are the customers saying about the benefits to them?

Julie Watson: Well, recently actually, while speaking to one of our customers, we asked them to define what our software would be with one word. And he used predictability. He automates all his jobs, not just the regular jobs, all his jobs. And he says that the automation process, and that dynamic imposition is also very predictable. He gets predictable results every time, and that’s a great value to him.

Cary Sherburne: And that’s not only consider the press, but also considering the finishing.

Julie Watson: Exactly.

Cary Sherburne: Yeah. So that’s great. And it’s important, we talk about the number of jobs coming through and being able to process the volumes, we talk about the short turnaround times that customers want, the faster time-to-market and all of that. But also for the printers, there’s a huge cost savings, right?

Julie Watson: Yes.

Cary Sherburne: You have to become more efficient, so less labor.

Julie Watson: Yes, more efficient. You’re increasing the margins on the jobs. There’s also the promise, the service-level agreements on these contracts that need to be met. And with the right equipment, the right automation, you meet these every day. And you satisfy your customer, and that’s really what’s important out of that.

Cary Sherburne: And finally, being able to take human error out of the process, so you don’t have the waste, that nobody likes that rework stuff, right?

Julie Watson: Exactly.

Cary Sherburne: That’s great. Well great. Thank you for explaining that to us.

Julie Watson: Thank you.

         Email Icon Email    Reprint Icon Embed/Reprint

 

Discussion

By Richard Peck on Dec 04, 2012

As I understand this concept, it is basically "ganging" different jobs, to fill out a given press sheet or roll stock job run. Please correct me if I misunderstood.

 

By Joanne David on Dec 04, 2012

Good question. We do have ganging and optimization in AutoFlow, yet in this video we describe dynamic impostion as also being applicable to all your impostitions. Traditionally, you would have to setup templates for each imposition scheme,and if a value would change (such as page or paper size for example), a new template needed to be created. Today, dynamic imposition also means having an application that will read the size of your job and automatically adjust the template accordingly, as well as the marks, etc. Ganging optimization is also a form of dynamic imposition as it does read different sizes, but in this case it will merge all the jobs into one press run based on quantity.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Global Graphics On the New PDF 2.0

Global Graphics On the New PDF 2.0

Published: October 22, 2018

Martin Bailey, CTO of Global Graphics, talks with Dave Zwang about the exciting new PDF 2.0 and what it means for the printing industry.

 

Video preview: The Present and Future of SGIA

The Present and Future of SGIA

Published: October 22, 2018

Ford Bowers, President and CEO of SGIA, talks about this year's final SGIA Expo—as well as the future of the association and the expo, as both change with the industry.

 

Video preview: Who's Making Money at Digital/Inkjet Printing?

Who's Making Money at Digital/Inkjet Printing?

Published: October 19, 2018

Frank reviews “Who’s Making Money at Digital/Inkjet Printing...and How” by noted sales consultants Bill Farquharson and Kelly Mallozzi. They do a great job presenting useful information on markets and methods for selling digital/inkjet printing, and how selling digital differs from traditional print sales.

 

Video preview: HP’s Alon Bar-Shany on Trends in Labels and Flexible Packaging

HP’s Alon Bar-Shany on Trends in Labels and Flexible Packaging

Published: October 18, 2018

Dave Zwang talks to Alon Bar-Shany, General Manager for HP Indigo, HP Inc., about the growth he has been seeing in both the label and flexible packaging markets, as well as how the industry can learn from past commercial printing experience to avoid pitfalls in the future.

 

Video preview: UV-LED Curing Helps Bring Jobs Back to Offset

UV-LED Curing Helps Bring Jobs Back to Offset

Published: October 18, 2018

Chris Manley, President of Graphco, which represents RMGT in the U.S., talks about how the advantages of UV-LED curing are driving customers to "unplug" their digital presses and move more jobs to offset to increase profitability.

 

Video preview: CloudLab's Tailor-Made Web-to-Print Solutions

CloudLab's Tailor-Made Web-to-Print Solutions

Published: October 17, 2018

Marc Horriar, CEO and Founder, talks about CloudLab, one of the largest web-to-print vendors in Europe, and whose U.S. branch opened in 2017. CloudLab has more than 200 customers in 25 countries. Some of the largest online print businesses in the world use CloudLab, which focuses on solutions tailored to each business rather than a one-size-fits-all approach.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved