Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Graph Expo Coverage     European Coverage     Production Inkjet Analysis     Industry Economic Snapshot

Thought Leadership Video Series

Eli Cloots of Enfocus on automating workflows

Published on November 14, 2012

Eli Cloots, Director of Product Management at Enfocus, talks to Richard Romano about "islands of automation" in print workflows and how Switch is able to tie them all together.

Richard Romano: Hi, this is Richard Romano, Senior Analyst for WhatTheyThink.com and welcome to the educational video series, sponsored by Enfocus, and we're talking with Eli Cloots who's the Director of Product Management for Enfocus. Thank you for joining us.

Eli Cloots: You're welcome.

Richard Romano: Now, Enfocus has just recently gotten into automation the past several years. What's your basic strategy in terms of automating people's workflows?

Eli Cloots: Well, we've seen that there's a lot of improvement in automation that can happen. We see that there's these islands of automation. You've got the work flow system. You've got people observing doing the pre-flight automatically, but there's no link between all of these things together. That's where Switch comes in and that's what we want to solve. We want to make this one stream of seamlessly automated systems all together.

Richard Romano: Now talk a little bit about Switch and how that integrates with other people's workflows that may already exist or their own production.

Eli Cloots: Well, we actually have a platform for that, which we call Crossroads. Crossroads role is a location where you can find all of the different tools and systems that you can automate together with Switch. And our goal really is to take what is already there, put it inside one flow and make it one automation packet.

Richard Romano: Now what are the sort of things that companies can use Switch to automate?

Eli Cloots: Well, what we see a lot is that font intake is still a very manual process, as far as need to get in through different means. You've got the problem where all of these files need to be renamed consistently, even though you ask your customers to use those naming conventions They don't always do that. And then archiving is also a big problem. So that's something we see that is put before and after a lot of systems. And then we've got the link together with anything that has to do with getting the file to the RIP as soon as possible; getting the file in, checking if it’s okay, communicating back to the customer, pre-flight reports being sent all over the place, giving files that need work to the operator that can do it and even bringing the human factor inside the automation workflow.

Richard Romano: Now since you mentioned the human factor, there's a lot of myths floating around that you've been producing some documentation as in White papers sort of debunking some of the myths of automation. For example, that if replacing people's jobs as a computer and that sort of thing. But that's really not what your approach to automation is about at all, is it?

Eli Cloots: No. It's definitely not the goal to replace people. What we see is that competition is harder, margins are going down. So you need to do less with more. Now you can drink a lot of coffee and you work very late, but we all prefer to go home some time in the day, right. So that's where automation comes in; we try to automate all of the tasks where you know what, your competition could do it just as well as you can and then you can concentrate on everything where you can compete with the competition, which is service relating to your customers, fixing their files, solving their problems – all of those things can be added as value.

Richard Romano: So what other advice would you give to companies who are thinking of moving into – or testing the waters of automation?

Eli Cloots: Well, do it step by step. Don't throw your whole world upside down and don't just do it all together because then you'll lose your way. It'll become an enormous project and you will not get your return fast enough. So we really are there for the gradual approach. You start step by step. That's also why we built the solution model site where we really want to allow people to just do a little bit and then add a little bit of automation to that. In the end, you'll have your whole world automated, except for where you can add value.

Richard Romano: Great. Well thank you very much for joining us.

Eli Cloots: Thank you. Bye.


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Recent Videos


Video preview: Crit Driessenon Canon Océ's Strategy and Product Roadmap for Commercial Printing

Crit Driessenon Canon Océ's Strategy and Product Roadmap for Commercial Printing

Published: October 8, 2015

WhatTheyThink's Adam Dewitz talks to Crit Driessen, VP Strategy and Alliances at Canon's Océ Printing Systems about the continous feed production inkjet strategy Canon has put in place to go after the commercial printing market.


Video preview: B2B, B2C: It all works at Fulfillment America

B2B, B2C: It all works at Fulfillment America

Published: October 6, 2015

Michael Byrne of Fulfillment America joins Senior Editor Cary Sherburne to talk about how HP SmartStream Production Center has helped the company manage its very complex business, ranging from traditional print on demand to B2C wedding invitations.


Video preview: Highlights from the Commercial Printing Business Days Hosted by Canon Océ

Highlights from the Commercial Printing Business Days Hosted by Canon Océ

Published: October 5, 2015

WhatTheyThink's Adam Dewitz talks with Christian Unterberger, Executive Vice President at Océ Printing Systems, a Canon Company, about the recent Commercial Printing Business Days held in Poing, Germany. Printers from around the world took part in the 3 day event to see the latest in continuous feed solutions from Canon Océ.


Video preview: Pitney Bowes's John Kline Previews the Epic Inserting Solution

Pitney Bowes's John Kline Previews the Epic Inserting Solution

Published: October 5, 2015

John Kline, VP of Global Solutions at Pitney Bowes previews the Epic Inserting Solution. The Epic Inserting Solution is a high speed letter processing solution for complex transactional processing.


Video preview: Frank Romano talks printing Wikipedia, Counterfeiting, and Harper Lee

Frank Romano talks printing Wikipedia, Counterfeiting, and Harper Lee

Published: October 2, 2015

Frank comments on printing out the gazillion pages of Wikipedia, which you can buy for $500,000. You would need an equal amount for the building to house it. He also comments on “printing errors” and amateur forgery.


Video preview: Ricoh: Planning to be at drupa 2016 in force!

Ricoh: Planning to be at drupa 2016 in force!

Published: October 1, 2015

Mike Herold, Director of Product Marketing for Inkjet for Ricoh, looks ahead to drupa 2016. Inkjet is mainstream, not promises and hope, and drupa will be the stage for new business drivers and business development on that will drive the technology forward.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2015 WhatTheyThink. All Rights Reserved