Log In | Become a Member | Contact Us


Leading printing executives into the future

Connect on Twitter | Facebook | LinkedIn

Featured:   European Coverage     Production Inkjet Analysis     Industry Economic Snapshot

Thought Leadership Video Series

Eli Cloots of Enfocus on automating workflows

Published on November 14, 2012

Eli Cloots, Director of Product Management at Enfocus, talks to Richard Romano about "islands of automation" in print workflows and how Switch is able to tie them all together.

Richard Romano: Hi, this is Richard Romano, Senior Analyst for WhatTheyThink.com and welcome to the educational video series, sponsored by Enfocus, and we're talking with Eli Cloots who's the Director of Product Management for Enfocus. Thank you for joining us.

Eli Cloots: You're welcome.

Richard Romano: Now, Enfocus has just recently gotten into automation the past several years. What's your basic strategy in terms of automating people's workflows?

Eli Cloots: Well, we've seen that there's a lot of improvement in automation that can happen. We see that there's these islands of automation. You've got the work flow system. You've got people observing doing the pre-flight automatically, but there's no link between all of these things together. That's where Switch comes in and that's what we want to solve. We want to make this one stream of seamlessly automated systems all together.

Richard Romano: Now talk a little bit about Switch and how that integrates with other people's workflows that may already exist or their own production.

Eli Cloots: Well, we actually have a platform for that, which we call Crossroads. Crossroads role is a location where you can find all of the different tools and systems that you can automate together with Switch. And our goal really is to take what is already there, put it inside one flow and make it one automation packet.

Richard Romano: Now what are the sort of things that companies can use Switch to automate?

Eli Cloots: Well, what we see a lot is that font intake is still a very manual process, as far as need to get in through different means. You've got the problem where all of these files need to be renamed consistently, even though you ask your customers to use those naming conventions They don't always do that. And then archiving is also a big problem. So that's something we see that is put before and after a lot of systems. And then we've got the link together with anything that has to do with getting the file to the RIP as soon as possible; getting the file in, checking if it’s okay, communicating back to the customer, pre-flight reports being sent all over the place, giving files that need work to the operator that can do it and even bringing the human factor inside the automation workflow.

Richard Romano: Now since you mentioned the human factor, there's a lot of myths floating around that you've been producing some documentation as in White papers sort of debunking some of the myths of automation. For example, that if replacing people's jobs as a computer and that sort of thing. But that's really not what your approach to automation is about at all, is it?

Eli Cloots: No. It's definitely not the goal to replace people. What we see is that competition is harder, margins are going down. So you need to do less with more. Now you can drink a lot of coffee and you work very late, but we all prefer to go home some time in the day, right. So that's where automation comes in; we try to automate all of the tasks where you know what, your competition could do it just as well as you can and then you can concentrate on everything where you can compete with the competition, which is service relating to your customers, fixing their files, solving their problems – all of those things can be added as value.

Richard Romano: So what other advice would you give to companies who are thinking of moving into – or testing the waters of automation?

Eli Cloots: Well, do it step by step. Don't throw your whole world upside down and don't just do it all together because then you'll lose your way. It'll become an enormous project and you will not get your return fast enough. So we really are there for the gradual approach. You start step by step. That's also why we built the solution model site where we really want to allow people to just do a little bit and then add a little bit of automation to that. In the end, you'll have your whole world automated, except for where you can add value.

Richard Romano: Great. Well thank you very much for joining us.

Eli Cloots: Thank you. Bye.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank on the Changing Nature of Newspapers: Is It Inkjet Time?

Frank on the Changing Nature of Newspapers: Is It Inkjet Time?

Published: December 19, 2014

Frank takes a look at the size change of newspapers over the course of 100 years by comparing news of the Titanic with news of current day and posits that newspapers are reaching a size that is coming close to inkjet's sweet spot.

 

Video preview: Brad Kruchten from Kodak on the Latest Developments in Processless Plates

Brad Kruchten from Kodak on the Latest Developments in Processless Plates

Published: December 18, 2014

Kodak recently announced a new organizational structure with a goal of a better customer experience, streamlined corporate functions, and to better leverage of Kodak’s product and service portfolio, scientific and engineering expertise and world-famous and highly trusted brand. Effective January 1, 2015- Brad Kruchten will lead the Print Systems Division as the President, Print Systems, and Senior Vice President, Kodak. In this interview, Kruchten shares a view into the latest developments in processless plates.

 

Video preview: HP Graphic Solutions Business General Manager Yishai Amir on Indigo Packaging Printing

HP Graphic Solutions Business General Manager Yishai Amir on Indigo Packaging Printing

Published: December 16, 2014

Yishai Amir VP, General Manager, HP Graphic Solutions Business provides an overview of packaging printing on Indigo.

 

Video preview: VP Product Management Scott Draeger Shares GMC’s Omni-Channel Strategy

VP Product Management Scott Draeger Shares GMC’s Omni-Channel Strategy

Published: December 15, 2014

Senior Editor Cary Sherburne and GMC’s Scott Draeger discuss the challenges of producing fully-funcitonal omni-channel communications, including mobile, and how GMC solutions address those challenges for its customers, as well as trends in conversion from paper to electronic for transactional documents.

 

Video preview: Frank on a New Model for MFP Inkjet Sales

Frank on a New Model for MFP Inkjet Sales

Published: December 12, 2014

This week Frank talks inkjet printer ink - the kind you use in your personal office. He discusses Epson's recent announcement to begin offering refillable ink tanks and how this differs from previous sales models.

 

Video preview: HP Graphic Solutions Business General Manager Yishai Amir Shares an Overview of Market Segments

HP Graphic Solutions Business General Manager Yishai Amir Shares an Overview of Market Segments

Published: December 11, 2014

Yishai Amir VP, General Manager, HP Graphic Solutions Business provides an overview of market segments.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2014 WhatTheyThink. All Rights Reserved