Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:   Hunkeler Innovationdays     European Coverage     Production Inkjet Analysis     Industry Economic Snapshot

Thought Leadership Video Series

Eli Cloots of Enfocus on automating workflows

Published on November 14, 2012

Eli Cloots, Director of Product Management at Enfocus, talks to Richard Romano about "islands of automation" in print workflows and how Switch is able to tie them all together.

Richard Romano: Hi, this is Richard Romano, Senior Analyst for WhatTheyThink.com and welcome to the educational video series, sponsored by Enfocus, and we're talking with Eli Cloots who's the Director of Product Management for Enfocus. Thank you for joining us.

Eli Cloots: You're welcome.

Richard Romano: Now, Enfocus has just recently gotten into automation the past several years. What's your basic strategy in terms of automating people's workflows?

Eli Cloots: Well, we've seen that there's a lot of improvement in automation that can happen. We see that there's these islands of automation. You've got the work flow system. You've got people observing doing the pre-flight automatically, but there's no link between all of these things together. That's where Switch comes in and that's what we want to solve. We want to make this one stream of seamlessly automated systems all together.

Richard Romano: Now talk a little bit about Switch and how that integrates with other people's workflows that may already exist or their own production.

Eli Cloots: Well, we actually have a platform for that, which we call Crossroads. Crossroads role is a location where you can find all of the different tools and systems that you can automate together with Switch. And our goal really is to take what is already there, put it inside one flow and make it one automation packet.

Richard Romano: Now what are the sort of things that companies can use Switch to automate?

Eli Cloots: Well, what we see a lot is that font intake is still a very manual process, as far as need to get in through different means. You've got the problem where all of these files need to be renamed consistently, even though you ask your customers to use those naming conventions They don't always do that. And then archiving is also a big problem. So that's something we see that is put before and after a lot of systems. And then we've got the link together with anything that has to do with getting the file to the RIP as soon as possible; getting the file in, checking if it’s okay, communicating back to the customer, pre-flight reports being sent all over the place, giving files that need work to the operator that can do it and even bringing the human factor inside the automation workflow.

Richard Romano: Now since you mentioned the human factor, there's a lot of myths floating around that you've been producing some documentation as in White papers sort of debunking some of the myths of automation. For example, that if replacing people's jobs as a computer and that sort of thing. But that's really not what your approach to automation is about at all, is it?

Eli Cloots: No. It's definitely not the goal to replace people. What we see is that competition is harder, margins are going down. So you need to do less with more. Now you can drink a lot of coffee and you work very late, but we all prefer to go home some time in the day, right. So that's where automation comes in; we try to automate all of the tasks where you know what, your competition could do it just as well as you can and then you can concentrate on everything where you can compete with the competition, which is service relating to your customers, fixing their files, solving their problems – all of those things can be added as value.

Richard Romano: So what other advice would you give to companies who are thinking of moving into – or testing the waters of automation?

Eli Cloots: Well, do it step by step. Don't throw your whole world upside down and don't just do it all together because then you'll lose your way. It'll become an enormous project and you will not get your return fast enough. So we really are there for the gradual approach. You start step by step. That's also why we built the solution model site where we really want to allow people to just do a little bit and then add a little bit of automation to that. In the end, you'll have your whole world automated, except for where you can add value.

Richard Romano: Great. Well thank you very much for joining us.

Eli Cloots: Thank you. Bye.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: RTI's Kevin Howes Talks About the Need for Speed in Wide-Format Printing

RTI's Kevin Howes Talks About the Need for Speed in Wide-Format Printing

Published: May 4, 2015

Kevin Howes, Director of Wide-Format Solutions for Reprographic Technology International (RTI), talks about RTI, the Vortex 4200 wide-format printer, and opportunities in CAD, GIS, and POP printing.

 

Video preview: Frank: Students Are Paying Too Much For Textbooks

Frank: Students Are Paying Too Much For Textbooks

Published: May 1, 2015

Frank goes on a mini rant about textbook pricing. Students are paying a small fortune for textbooks because of student loans, government subsidies, and, perhaps, greed.

 

Video preview: Symeta's Jasper Wauters Talks About Transformation From Offset To Digital

Symeta's Jasper Wauters Talks About Transformation From Offset To Digital

Published: April 30, 2015

Symeta took a bold step in shutting down its offset operation in favor of building a digital platform. Jasper Wauters explains this to Senior Editor Cary Sherburne and talks about the response of marketers to this move. He shows samples!

 

Video preview: Innovating with a Homegrown Label Print MIS

Innovating with a Homegrown Label Print MIS

Published: April 29, 2015

A short film by Label Traxx tells the story of when it might be time to modernize your approach to running your label printing operations. One of the keys to thriving in an increasingly data-driven world is to have a trusted label print management system of record, that allows you to reliably manage and share data across your organization and with your customers. This film slightly exaggerates the homegrown systems used to manage a busy label printing operation. This video is presented by Label Traxx.

 

Video preview: Franchise Services' Dave Sigafus Talks Sign and Display

Franchise Services' Dave Sigafus Talks Sign and Display

Published: April 29, 2015

Dave Sigafus, Signage Product Manager for Franchise Services—owner of Sir Speedy, PIP, and Signal Graphics—talks with Richard Romano about sign and display trends, and the opportunities for print franchises and their clients.

 

Video preview: GMC Software Continues to Reinvent Customer Communications Management

GMC Software Continues to Reinvent Customer Communications Management

Published: April 28, 2015

Didier Rouillard, VP Service Provider Business, GMC Software Technologies, speaks with Cary Sherburne, Senior Editor, about shifting consumer requirements and the evolving role of GMC solutions in ensuring relevant customer communications.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2015 WhatTheyThink. All Rights Reserved