Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     NEW: Inkjet Resources & Knowledge Base     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Kodak's Jon Bracken on the Graphic User Group Community

Published on November 13, 2012

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink; and I’m here with Jon Bracken, who’s the General Manager of Unified Workflow for Kodak. Welcome.

Jon Bracken: Welcome, hi.

Cary Sherburne: You know, we’re here today to talk about your user’s group, the Graphic Users Group. And you know, we see more and more companies in the industry putting these groups together, of course, the heritage of your group goes way back; you may have been one of the first.

Jon Bracken: Yeah, I think the Graphic User Association really started in, way back in the days of Scitex and then Creo and really, we’ve got a continuity. And many of the members were, you know, right there back at the beginning.

Cary Sherburne: And so, from the perspective of Kodak as a supplier to the industry you’re obviously investing a significant amount of resources in this group in helping them and sustaining them and so on, so what’s the benefit?

Jon Bracken: The Graphic User Association is a, really a community. And the community is really built about our customers. And we are equal participants in it, you know, I really like to think that we are in this industry together. And we provide technology and we provide products and solutions. And they provide the industry insight that we’re looking for to ensure that our solutions get better and better.

Cary Sherburne: And so – and then from the user perspective, they have the opportunity to talk to your engineers and your executives and each other and so…

Jon Bracken: Yeah, I think that’s a really important good point, not only through the conferences, and obviously we’ve done conferences now regularly in the U.S. and Europe, but also we’re starting to do them in Asia Pacific as well.

Cary Sherburne: Oh, that’s great.

Jon Bracken: It’s that sort of annual event where we bring development and product management teams and the customers can directly engage with them to test new ideas, but also to give feedback on current products and where they go next, but also the interaction with one another, which is, of course, important that we share best practice, we share knowledge. And that through that the industry just gets better and the solutions get better.

Cary Sherburne: Now, it started out, obviously, as kind of prepress and quite a technical group. How do you see that changing over time?

Jon Bracken: Well it’s interesting; I think the technical attributes of the community are really key to its success into the future. If you look at other conferences and forums and groups, you know, the business needs are quite well met. But I think that it’s in the technical nature of the conference and its application to business need is really where the strength is. Because sometimes ideas about new business opportunity comes from our customer’s customers, but often it comes from the capability of the technology. And I think that two-way street is vital. So, if I was to look on how it extends, it was originally very much a prepress, maybe even a computer to plate thing through its history. Now, it’s much broader, now it encompasses package. And we had a great group and set of customers at packaging at the last conference. It extends very much into digital printing and also in the place where I think many of our customers sit is in that hybrid production where they have both conventional printing technologies and digital printing technologies, and they’re looking at how that range of production capability enables them to do more rich applications for their customers.

Cary Sherburne: You know, that’s great. And it’s really good to see the suppliers to the industry serve stepping up to this education need and, you know, providing the forum. So congratulations for doing that for all these many years.

John Bracken: Thank you.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank on Comic Books, Paper from Stone and Retail Waste

Frank on Comic Books, Paper from Stone and Retail Waste

Published: July 21, 2017

Frank opines about blank comic books going back to print, paper made from stone, and all the waste generated by online retail. These are not related, except in Frank’s warped mind.

 

Video preview: How to Protect Your Business when Managing Software Projects

How to Protect Your Business when Managing Software Projects

Published: July 20, 2017

Jennifer Matt interviews Chris Reisz-Hanson, software architect about how to protect yourself. One of the key questions that is often missed is "who owns what?" Where is the source code stored? If you own the software, you should have access to the source code under an account in your business name.

 

Video preview: Print and Marketing: An Awesome Relationship

Print and Marketing: An Awesome Relationship

Published: July 18, 2017

Cece Smith, President of Toolbox Studios, worked for P&G for many years and brought her marketing expertise to SmithPrint. Now with her branding and marketing business operating as a sister company to SmithPrint, the two exploit the symbiotic relationship the two businesses offer to their respective clients. Smith cites her attendance at Dscoop as a key turning point for realizing how the two could be blended. She provides invaluable insight on how to create programs where print is not commoditized.

 

Video preview: Frank Finds A Museum of Interesting Things at EastPack

Frank Finds A Museum of Interesting Things at EastPack

Published: July 14, 2017

While visiting EastPack, Frank is unsurprisingly drawn to a booth called "The Museum of Interesting Things" and talks to Denny Daniel who shows him some of the cool things in their collection.

 

Video preview: Standards Update: Barcode and Digital Watermarks for Active and Intelligent Packaging

Standards Update: Barcode and Digital Watermarks for Active and Intelligent Packaging

Published: July 11, 2017

Laura DiSciullo, SVP of Marketing and Product Management at GS1 US talks about the history of GS1, they created the UPC barcode, and barcode and digital watermarks technology that is enabling active and intelligent packaging.

 

Video preview: How do the Danaher companies help streamline the packaging supply chain?

How do the Danaher companies help streamline the packaging supply chain?

Published: July 10, 2017

Joakim Weidemanis, Vice President at Danaher, talks about the Danaher family of companies that play in the packaging supply chain, how they work together, the challenges they address, and where the company might go for future acquisitions.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved