Log In | Become a Member | Contact Us


Connect on Twitter | Facebook | LinkedIn

Santi Morera of HP on some trends in the wide and grand format area

Published on November 12, 2012

Santi Morera of HP discusses some of the trends he is seeing in the wide and grand format printing; including roll and flatbed.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink; and I’m here with Santi Morera, who is the Vice President and General Manager of HP Scitex’s large format business. Welcome.

Santi Morera: Good. Thank you.

Cary Sherburne: So, wide format and grand format have been – there’s been a lot of action in the market in that area recently and it’s a fascinating part – piece of the business. Maybe you could talk at a high level about some of the trends that you are seeing in that market.

Santi Morera: I think, I would choose the word, “innovation.” There’s a lot of innovation in large format and, as you said, it’s a term that is used in many applications. We see it from our small printer providers that have done signage looking at new technologies that it means more products for their customers for retail up to our big  packaging customer providers trying to move to digital. So, wide format I think is a world that there is a lot of innovation, we see many interest from the customers and the proof is what we have seen in drupa with many, many interests in our applications.

Cary Sherburne: And also there’s a – there’s a variety of roll fed workflows as well as the flatbed. And the flatbeds, you know, are really flexible. I mean, they can eliminate a lot of steps and do some really creative things.

Santi Morera: Right. Large Format is a constant that in the end accomplish many, many things from flexible materials to rigid, for small signage, big corp graphics up to printing displays on corrugated. That’s why it’s such a broad market that’s still a lot of the development is going on. And I think our view from HP is to play on all these trends to give digital solutions to customers in large format and that means, again, a lot of innovation going on in their markets.

Cary Sherburne: Right. Now, also, you know, in the commercial print market, we’ve had the displacement of certain amount of offset with digital printing processes. And how do you see that playing out in the wide format market in terms of in relation to screen printing. Do you think that we’re getting to crossover points that really threaten screen printing?

Santi Morera: Not really. I mean, screen printing is moving to digital and that’s already a fact. A lot of our flatbed 7600 installations are in screen printers and we see these taking very, very fast. And again, the next frontier is going to be offset and I think digital will get there at one point. And still digital is a very, very important market. You know, Large Format is maybe an application within the commercial printing world where digital has penetrated in the last eight years a lot. And that’s because the technology gave that advantage from the very beginning.

Next frontier is going to be offset, but screen printing is already there and who is behind is going to be behind for a long time.

Cary Sherburne: Yeah. And so the final thing is, you know, you just recently for your high end systems just recently introduced white ink. And white ink’s been in the market for some of these products for a while, maybe you can talk why now in terms of the release of that particular capability.

Santi Morera: White ink, we have had white ink in some of our pro lines, like in the entry flatbed products for a long time. And white ink, the way we think at HP about technology and innovation is to do it for the customer benefit. We could have white ink in different ways. Some competitors have had white ink for some time, but we don’t think that’s right for some customers. Ones we felt would have the good solution that gives the robustness of wide, the right capacity and the right productivity, we found a way to do it and we did it. So we think we had the best solution and it’s not about having white ink in the market, it about having the good solution for white ink, and I think we have a very good one.

Cary Sherburne: Terrific. Okay, thank you.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Increased Multi-Vendor Integration Featured at Hunkeler Innovationdays 2017

Increased Multi-Vendor Integration Featured at Hunkeler Innovationdays 2017

Published: February 22, 2017

Daniel Erni, Sales Director at Hunkeler, speaks with Senior Editor Cary Sherburne about the new products the company has on display at Hunkeler Innovationdays 2017. He highlights the increased integration among Hunkeler, Horizon and Muller Martini for better end-to-end finishing productivity.

 

Video preview: A Look Inside the Kodak Booth at Hunkeler Innovation Days

A Look Inside the Kodak Booth at Hunkeler Innovation Days

Published: February 22, 2017

Randy Vadagriff, VP of R&D for Enterprise Inkjet at Kodak, gives us an overview of the Kodak booth at Hunkeler Innovation Days. Featured are the Prosper S-Series Imprinting System, the Prosper 6000C Full Color Press, as well as Ultrastream technology unveiled at drupa.

 

Video preview: Hunkeler Innovationdays: Off to a Great Start

Hunkeler Innovationdays: Off to a Great Start

Published: February 21, 2017

Senior Editor Cary Sherburne and Technology Editor David Zwang discuss highlights of Hunkeler Innovationdays, where a number of new products were announced. Attendance at the show is expected to be about 6,000 people over four days in beautiful Lucerne, Switzerland.

 

Video preview: Take a Tour of the Ricoh Booth at Hunkeler Innovation Days

Take a Tour of the Ricoh Booth at Hunkeler Innovation Days

Published: February 21, 2017

Ricoh's Mike Herold, Eric Staples, Nick Fiore, and John Blyth take us on a tour of the Ricoh booth at Hunkeler Innovation Days. They discuss the VC60000, Pro C9110, and software solutions.

 

Video preview: 12th Hunkeler Innovationdays Kicks Off with New Product Announcements

12th Hunkeler Innovationdays Kicks Off with New Product Announcements

Published: February 20, 2017

For a quarter of a century, Hunkeler Innovationdays has been a preferred venue for new product announcements, and 2017 is no exception. Hear what Hunkeler President and Innovationdays Project Director Stefan Hunkeler has to say about what to expect at this year's event, which is expected to draw nearly 7,000 visitors.

 

Video preview: Interview with Crit Driessen on Canon's Launch of the Océ ProStream

Interview with Crit Driessen on Canon's Launch of the Océ ProStream

Published: February 20, 2017

Crit Driessen, VP Strategy and Alliances at Canon Océ sat down Senior Editor David Zwang to talk about the launch of the Océ ProStream. The ProStream is a continuous feed production inkjet system targeting the mid-to-high volume commercial printing market. The device leverages Océ technology from its previous continuous feed systems as well as the its sheetfed Océ VarioPrint i300.

 

View More Videos

 

Wide Format Editor

Richard Romano

Richard Romano, Section Editor/Senior Analyst
Richard has written about communication, graphics hardware and software trends for the past 15 years.

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved