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HP's David Murphy on DSCOOP

Published on November 8, 2012

HP Graphic Arts Director of Marketing David Murphy talks to Cary Sherburne about upcoming DSCOOP meetings and the growth of the organization and events.

Cary Sherburne: Hi, I'm Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with David Murphy, who's Director of Marketing at HP for Graphic Arts. Welcome.

David Murphy: Hello.

Cary Sherburne: So one of the things that HP has done really well in collaboration with your customers is Dscoop, the users group. I mean, it's really a benchmark organization for the industry. And you got some meetings coming up.

David Murphy: It continues to grow, it continues to foster new ideas and new energy. In November, we have the first EMEA Conference. So that's going to be in Barcelona, November 7.

Cary Sherburne: And you got…

David Murphy: So that's Europe, Middle East, and Africa.

Cary Sherburne: Okay, thank you.

David Murphy: And that's going to be in Barcelona, and then following that we've got Dscoop 8, which is the eighth annual conference in North America, and that's going to be in Nashville, Tennessee, February 21 to 23. And that's going to be bigger and better than ever, I'm sure.

Cary Sherburne: At the Gaylord.

David Murphy: Absolutely. Music City.

Cary Sherburne: And didn't they… Music City.

David Murphy: Yeah.

Cary Sherburne: So we're looking for to it and last Dscoop I was able to go and you had about a thousand to 1,500.

David Murphy: No, I think there were a little more than 2,400.

Cary Sherburne: Oh, good. Wow. Okay.

David Murphy: Yeah.

Cary Sherburne: I was maybe...

David Murphy: Yeah, right. It keeps growing.

Cary Sherburne: So you continue – you're expecting it to continue to grow then.

David Murphy: You know, I think so but I don't think that Dscoop is focusing so much on the attendance size. I think what they want to continue driving is the quality of content and making sure that it's a real powerful and engaging experience for the attendees and if it continues to grow in numbers, great, but I think they're mostly focused on developing outstanding content. That's something that they've done so well for the last eight years. We're really proud to be associated with them.

Cary Sherburne: Yeah, and when I go there, I mean, I hear people talk about why do you go there. Well, a), networking is key, because they love to talk to their peers about what they're doing and everyone shares. It's so interesting to see that because they're not like close to the vest. Secondly, obviously is the educational opportunity, and then third, maybe it's not in this order, but third is the ability to talk to HP executives, engineers, and other people that they may not be able to see on a regular basis.

David Murphy: Absolutely. And beyond that, the conference is a single event, but Dscoop is a 365-day community. It's online forums, there are webinars, there are chat sessions in which people can ask questions and get responses back from their peers, the same day or in real-time. And so I think we should continue to understand that the conference itself is an exciting event but they should engaged all year long because there's a continuing opportunity to grow and there's new content developed every day.

Cary Sherburne: Well, maybe I'll see you in Barcelona.

David Murphy: I hope so.

Cary Sherburne: Okay.

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