Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Printing Forecast 2018     European Coverage

HP's David Murphy on DSCOOP

Published on November 8, 2012

HP Graphic Arts Director of Marketing David Murphy talks to Cary Sherburne about upcoming DSCOOP meetings and the growth of the organization and events.

Cary Sherburne: Hi, I'm Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with David Murphy, who's Director of Marketing at HP for Graphic Arts. Welcome.

David Murphy: Hello.

Cary Sherburne: So one of the things that HP has done really well in collaboration with your customers is Dscoop, the users group. I mean, it's really a benchmark organization for the industry. And you got some meetings coming up.

David Murphy: It continues to grow, it continues to foster new ideas and new energy. In November, we have the first EMEA Conference. So that's going to be in Barcelona, November 7.

Cary Sherburne: And you got…

David Murphy: So that's Europe, Middle East, and Africa.

Cary Sherburne: Okay, thank you.

David Murphy: And that's going to be in Barcelona, and then following that we've got Dscoop 8, which is the eighth annual conference in North America, and that's going to be in Nashville, Tennessee, February 21 to 23. And that's going to be bigger and better than ever, I'm sure.

Cary Sherburne: At the Gaylord.

David Murphy: Absolutely. Music City.

Cary Sherburne: And didn't they… Music City.

David Murphy: Yeah.

Cary Sherburne: So we're looking for to it and last Dscoop I was able to go and you had about a thousand to 1,500.

David Murphy: No, I think there were a little more than 2,400.

Cary Sherburne: Oh, good. Wow. Okay.

David Murphy: Yeah.

Cary Sherburne: I was maybe...

David Murphy: Yeah, right. It keeps growing.

Cary Sherburne: So you continue – you're expecting it to continue to grow then.

David Murphy: You know, I think so but I don't think that Dscoop is focusing so much on the attendance size. I think what they want to continue driving is the quality of content and making sure that it's a real powerful and engaging experience for the attendees and if it continues to grow in numbers, great, but I think they're mostly focused on developing outstanding content. That's something that they've done so well for the last eight years. We're really proud to be associated with them.

Cary Sherburne: Yeah, and when I go there, I mean, I hear people talk about why do you go there. Well, a), networking is key, because they love to talk to their peers about what they're doing and everyone shares. It's so interesting to see that because they're not like close to the vest. Secondly, obviously is the educational opportunity, and then third, maybe it's not in this order, but third is the ability to talk to HP executives, engineers, and other people that they may not be able to see on a regular basis.

David Murphy: Absolutely. And beyond that, the conference is a single event, but Dscoop is a 365-day community. It's online forums, there are webinars, there are chat sessions in which people can ask questions and get responses back from their peers, the same day or in real-time. And so I think we should continue to understand that the conference itself is an exciting event but they should engaged all year long because there's a continuing opportunity to grow and there's new content developed every day.

Cary Sherburne: Well, maybe I'll see you in Barcelona.

David Murphy: I hope so.

Cary Sherburne: Okay.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: The Good Book: A Tour of Baskerville's Bible

The Good Book: A Tour of Baskerville's Bible

Published: February 16, 2018

It was an atheist who created a beautiful Bible: John Baskerville was an artist who came to printing late in life. His 1700’s Bible is truly a work of art and Frank fingers it lovingly.

 

Video preview: Designers: Are You Designing with

Designers: Are You Designing with "Considerate Color"?

Published: February 16, 2018

Cal Poly Professor Brian Lawler explains what designers should be thinking about to serve the needs of those who don't see color the same way most of us do. He recommends a process for using "considerate color" that allows the people with color vision defects to still see contrast and tonal difference in colors selected for graphic projects such as roadmaps and charts where color itself is a factor in understanding the content. He mentions specific tools designers can use to accomplish this.

 

Video preview: Ray Cheydleur Explains Why Standards are Important in Digital, Offset and Flexo Print Production

Ray Cheydleur Explains Why Standards are Important in Digital, Offset and Flexo Print Production

Published: February 15, 2018

Standards Guru and X-Rite Printing & Imaging Portfolio Manager Ray Cheydleur talks about his many roles within the standards community and the importance of standards in the printing industry. He highlights print production standards that digital, offset, and flexo printers should be aware of as they work to continuously improve their operations.

 

Video preview: Canon Solution’s America’s Francis McMahon on the Company’s Stellar 2017

Canon Solution’s America’s Francis McMahon on the Company’s Stellar 2017

Published: February 14, 2018

2017 was a good year for Canon Solutions America, in terms of both production inkjet and wide-format. From the One Canon 2018 event in Hollywood, Fla., David Zwang talks with CSA’s EVP Francis McMahon about the hot spots in the company’s portfolio.

 

Video preview: How does an artist move from no computers to totally digital? Brian Yap explains.

How does an artist move from no computers to totally digital? Brian Yap explains.

Published: February 14, 2018

Brian Yap, an artist and illustrator who works for Adobe, shared his lifelong journey in art, computers and augmented reality. From stating as an artist he would never use a computer for his art, to becoming a completely digital artist, today Yap primarily creates his illustrations using an iPad. He talks about how he uses augmented reality as a unique way to animate posters and other images. "Looking at a poster with your phone and having it come to life is magic," he says.

 

Video preview: Art, Photography and Print: A Winning Combination for Christopher Campbell

Art, Photography and Print: A Winning Combination for Christopher Campbell

Published: February 13, 2018

Christopher Campbell, a lifelong photographer and artist, explains how he blends these two passions to not only create great art, but to capture his unique artwork with a camera, generating a printed image that is almost indistinguishable from the original. He sees this as a remarkable moment in history: digital printers have such a large color gamut and can do so much, cameras now capture such high resolution, and color science has come to a point where ordinary people can profile a camera and a printer, and make these things.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved