Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Printing Forecast 2018     Production Inkjet     Installations and Placements Tracker

Stefan Hunkeler Previews Innovation Days Event 2013

Published on November 8, 2012

Stefan Hunkeler, CEO of Hunkeler AG speaks with Cary Sherburne about the Hunkeler Innovation Days event, giving a preview of the next event February 11-15 in Luzerne Switzerland.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink and I'm here with Stefan Hunkeler who is the CEO of Hunkeler. It must be a family business.

Stefan Hunkeler: It is, yes actually.

Cary Sherburne: How long have you guys been in business? A long time.

Stefan Hunkeler: Yes it’s 90 years old this year. We have 90 years.

Cary Sherburne: But you weren’t there when it started.

Stefan Hunkeler: Not yet. I was five years old then.

Cary Sherburne: Five years old then, okay. And one of the really interesting things about Hunkeler is the event that you do every couple of years called Hunkeler Innovation Days. So I had the honor of being there last year, last time with WhatTheyThink and it was quite an impressive event. So maybe you can talk a little bit to our viewers about why you do the event and what it means to the company and to your customers.

Stefan Hunkeler: Oh it’s the main target is to bring together the whole world of digital printing, digital finishing, suppliers and to bring all the executives together in one hall so that they can discuss their solutions, their ways, their strategies with all the experts.

Cary Sherburne: So the visitors that come, come time after time after time. They come back because it’s such a valuable focused conference.

Stefan Hunkeler: Yes, I think it has established in the last years as a good event and an interesting event for the customers and the suppliers also.

Cary Sherburne: So now last time actually that was where Xerox chose to make the announcement about their inkjet press, the CiPress. And also I think you had something like 20 full manufacturing lines so people could see end-to-end from the time the file came in to the time it was finished and out the back end. So are we going to see a similar kind of thing this next time?

Stefan Hunkeler: Yes, we will show a lot of integrated solutions, combined solutions. There will be also announcements from other vendors for new world premieres, let’s hope like that. So what we will show to the customers the whole work flow and the whole connectivity between the solutions.

Cary Sherburne: And they also love the networking opportunities.

Stefan Hunkeler: Yes.

Cary Sherburne: And so what’s the dates?

Stefan Hunkeler: We will have it from February 11 to 15 so it’s in the Valentine’s week again. So some of the customers will bring their wife with them.

Cary Sherburne: And some of the customers will bring chocolate back to their wives?

Stefan Hunkeler: Well, of course. Yes. That’s something you cannot miss in Switzerland. Bringing back chocolate.

Cary Sherburne: Because it’s held in Lucerne, right? Lucerne, Switzerland. So you fly into Zurich and take the train down.

Stefan Hunkeler: Yes, Zurich is the main airport. Take the easy train for 40 minutes to Lucerne and…

Cary Sherburne: And how many – do you have an idea of how many people will be attending? I mean usually it’s what? In the thousand people range?

Stefan Hunkeler: We had 5,000 attendees last time.

Cary Sherburne: Oh my gosh, I was off a little bit, wasn’t I.

Stefan Hunkeler: Five thousand attendees. We expect more or less the same. We don’t want to grow to 10,000. We want the right people there to concentrate. We will do the show one day longer than before and that’s for two reasons. One is because that’s not so overcrowded and the second one is that it’s Carnival in Switzerland in Lucerne so Monday at the beginning of the show there will be a big party here in Lucerne. So the ones who like that can combine it with Carnival and the other ones at the end of the week for the second weekend.

Cary Sherburne: That’s great. So some people might come for one or two days and some people might come for the whole duration.

Stefan Hunkeler: For the whole show, yes. But the on an average time the people stay two days.

Cary Sherburne: Two days. Well, we will be there also. WhatTheyThink will be there doing video and we’ll look forward to talking to you when we get there.

Stefan Hunkeler: Yes, perfect. Thank you very much. See you in Lucerne.

Cary Sherburne: Thank you so much for sharing this.

Email Icon Email         


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Recent Videos


Video preview: Does Your Brand Reflect What You Are Made Of?

Does Your Brand Reflect What You Are Made Of?

Published: March 20, 2018

Robert Prioleau, Partner and Brand Director at the Blue Ion agency, and a principal of Outpost, another agency, explains what he meant during his talk at ThreadX, when he said, "The best brands are defined by what they are made of, not by what they make." What values, purpose, mission and cause are you bringing to the table on top of your great products and services?" Hear what he has to say, and think about how you can apply his advice to your brand.


Video preview: Is Your Tech Pack Smart Enough?

Is Your Tech Pack Smart Enough?

Published: March 19, 2018

Matthew Cochran, CCO of of Purchase Activated Apparel Technology (PAAT), is building an open digital product development network, looking to augment the traditional tech pack that is the DNA of a product. His Smart Tech Pack (STP) technology is a machine-readable file that takes some of the opportunity for human error out of the garment manufacturing process. The goal of this digital product development network is to move to a design-sell-produce model as opposed to today's design-produce-hope-to-sell model.


Video preview: “Don’t Put Pictures of Your Press on Your Website”

“Don’t Put Pictures of Your Press on Your Website”

Published: March 16, 2018

Print business owners need to have an effective “content strategy” for their websites and other online presences. John Foley, CEO of interlinkONE & Grow Socially, talks about the reasons for developing a content strategy, as well as some dos and don’ts for online content.


Video preview: Frankly Reading

Frankly Reading

Published: March 16, 2018

Frank recommends two books, one on sales training and one on applying online print. They are “25 Best Sales Tips Ever” and “Keep Calm and Print On.” This one would be funny if you had pop-ups throughout it.


Video preview: Analog-to-Digital Transformation Is Disrupting the Textiles Industry

Analog-to-Digital Transformation Is Disrupting the Textiles Industry

Published: March 15, 2018

Mark Coudray, Founder of Catalyst Plan, has nearly 50 years of experience in graphic communications. He talks about the analog-to-digital transformations that have occurred in the industry over the past few decades. The fourth iteration of analog-to-digital transformation is revolutionizing the discipline of marketing and having a huge impact on the textiles and apparel industries. He offers guidance to buy time and gain breathing room.


Video preview: Chris Simpson from Blue Ion Talks about Available Tools to Engage in B2C Marketing

Chris Simpson from Blue Ion Talks about Available Tools to Engage in B2C Marketing

Published: March 14, 2018

Chris Simpson, Digital Marketing Director at Blue Ion, talks about how companies can make a transition from marketing B2B to marketing B2C. He identifies a set of tools from Google and others that can help companies add this new capability.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved