Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Print 2017     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Bruno Mortara of ABTG on standards and certifications for the Brazilian printing industry

Published on November 6, 2012

Bruno Mortara, Technical Director at ABTG talks to Cary Sherburne about the organization and the work they've done with standards for the Brazilian printing industry.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink. And I'm here with Bruno Mortara who is the director of ABTG, a certification organization in Brazil. Welcome.

Bruno Mortara: Thank you very much, Cary.

Cary Sherburne: Perhaps you could start by having you tell us a little bit about ABTG and what role that plays in that printing industry in Brazil.

Bruno Mortara: Great. ABTG is under the umbrella of the National Printing Association. And we are responsible for all the developments on the technical side of the printing industry. And behalf of the National Association, we developed this certification body that is very independent as a structure from the previous organizations. So the idea is to be able to certify all the nice work that have been doing by consultants or other organizations as AD Alliance and other organizations that do ISO flavor certifications and all of that.

Cary Sherburne: So you’re taking some of the work that’s been done globally, and then translating that down to being able to be applied within the Brazilian—

Bruno Mortara: Great. As a technical explanation, we have done a huge job since three years. We have created a national standard. Soon enough, each beat of ISO standard that is relevant to the whole printing process. And then at the end we have this national standard. Against which we can make certification and now we’ve been accredited by the National Seed that is seated by AIFF . It’s a chain of accreditation. So when you have this certification, and we are audited also, the industry can be sure that their processes are audited and certified.

Cary Sherburne: And about what percentage of the printing companies in Brazil are certified?

Bruno Mortara: Oh we are just starting up.

Cary Sherburne: Okay, so small today.

Bruno Mortara: Small today. We started up with the hugest printing company in Brazil, that they—

Cary Sherburne: Carlohile or no, that’s Columbia?

Bruno Mortara: No, Abrillo. And we are very confident that the market that has been target by many consultants, many companies that used to sell. They feel more confident when they have an independent and neutral third party certification.

Cary Sherburne: Yeah that’s great, great work. And so you’ve got a lot more ahead of you though.

Bruno Mortara: Oh yeah. We just started this part of the work.

Cary Sherburne: That’s great, thank you.

 

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: PGSF Launches New Campaign to Inform Student about Careers in Graphic Communications

PGSF Launches New Campaign to Inform Student about Careers in Graphic Communications

Published: September 21, 2017

The Print and Graphics Scholarship Foundation (PGSF) has launched a new campaign that includes a poster and brochures that show students various career paths in graphic communications. Dr. Joe Webb talks with John Berthelsen, VP of Development about the campaign. Watch to learn more about how you can get involved.

 

Video preview: Quality Tape and Labels Sees Dynamic Growth in Digital Label, Flexible and Shrink Sleeve Printing

Quality Tape and Labels Sees Dynamic Growth in Digital Label, Flexible and Shrink Sleeve Printing

Published: September 20, 2017

Rob Daniels, President of Quality Tape and Labels, joins Senior Editor Cary Sherburne to talk about how a traditional fourth-generation flexo business got into the digital business. With zero digital business 10 years ago, the company now is producing more than 14 million impressions per month on three HP Indigo presses.

 

Video preview: Zwang on Advancements Across Toner and Inkjet Digital Printing

Zwang on Advancements Across Toner and Inkjet Digital Printing

Published: September 19, 2017

David Zwang provides his perspective on digital printing technologies from toner-based machines to production inkjet. The show marked the mainstreaming of expanded color capabilities in toner such as white inks and fluorescent inks. On the production inkjet side there are number of emerging next generation platforms to consider.

 

Video preview: Print 17:

Print 17: "best show in recent years" but "our work is not done"

Published: September 18, 2017

WhatTheyThink sat down with NPES President Thayer Long at the end of Print 17 to talk about what worked with the changes to the Print show and the evolution of graphic communication trade shows in the US.

 

Video preview: Random Automation at Print 17

Random Automation at Print 17

Published: September 15, 2017

On day 3 of Print 17 Frank Romano pitched the most random idea for a show floor tour video. Frank said, "I want to do something that has never been done before." We said sure. Next time, we'll ask more questions.

 

Video preview: Frank Visits KBA

Frank Visits KBA

Published: September 15, 2017

Eric Frank of KBA brought us up to date on KBA. The company celebrates its 200th anniversary this year. Frederick Koenig invented the first steam-driven cylinder press for the London Times and his company continues to innovate after two centuries.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved