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Axel Scheufelen on MetaPaper and partnering with Mohawk

Published on October 30, 2012

Co-Founder of MetaPaper Axel Scheufelen talks about the company and the services they provide as well as the partnership with Mohawk.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink and I'm here with Axel Scheufelen, Doctor Axel Scheufelen who’s the cofounder of MetaPaper. Can you tell us a little bit about MetaPaper? You’re a pretty unique company.

Axel Scheufelen: Yeah, I guess so. I guess so. Cary, well thanks for asking first of all. MetaPaper is the first online service company for paper and print work coming out of paper. But we’re a real online service company for paper and print. Printing, digital, everything is digital I guess, MetaPaper is the company making paper actually digital, but also of course paper is a classical medium, so obviously we’re using digital to still make it real. So that’s about MetaPaper.

Cary Sherburne: So you’re actually distributing paper as well as your print service provider? You actually produce printed product?

Axel Scheufelen: Yeah, well what we do, if you look into a designer and the progress the designer goes through if he prints or he designs a piece. Well, we are the company who tries to help with the best choice of white paper. Afterwards, as we have a very simple but very high-end choice of white paper. We support the design of a printed dummy, which he gets within 48 hours. Which obviously is printed digital, right? And then we help the designer to find the right printer for his printed piece. So we really try to cover the business process of a designer: paper, printed dummy, and find the right printer.

Cary Sherburne: And the right printer with the right technology, depending on what they want to do.

Axel Scheufelen: Exactly, exactly. But as a designer, you can search by different criteria. So printing techniques, finishing techniques, paper, of course regional. So you really find the printer that fits your print project.

Cary Sherburne: And I understand one of your partners in the paper arena is Mohawk. Talk to us a little bit about that relationship.

Axel Scheufelen: Well, of course for us it’s a great relationship, as Mohawk Icing (?) probably is the most advanced paper mill. Paper mills are quite slow sometimes, and I think Mohawk is just the opposite. It’s really the most advanced paper mill I know, and if it goes about new technologies, new syncing, solution syncing. And that’s something now I have to really go back to my grandfather. He talked to me and he said, “If you ever want to see the best uncoated mill in the world, that’s Mohawk.”

Cary Sherburne: Really? How interesting, yeah.

Axel Scheufelen: I mean, now. He knew, really, a lot about paper. And it’s so fantastic now that we work together and we have a product for Mohawk. It’s called Superfine, which he always said it’s the best uncoated paper in the world. And I think I would agree with him. So it’s still for several reasons. It’s a great product. It’s a great company to work with. It’s a very future orientated company to work with. And I would say I think they give us a lot of impulse, where we have to move for the future. So it’s a real great working relationship with them.

Cary Sherburne: That’s great. Well thank you very much for telling us about that. Because Mohawk’s pretty well known in the states, and they’re starting to get a little more known in Europe and other parts of the world. And so you’re part of that, that’s great.

Axel Scheufelen: Yeah. It’s great for us. Well thank you Cary.

Cary Sherburne: Thank you.


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