Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     January Economic Webinar     Printing Business Outlook 2017 Report     European Coverage     Production Inkjet Analysis

Axel Thien of Presstek on DI presses for the European market

Published on October 26, 2012

Axel Thien, President of Europe, Middle East, and Africa regions for Presstek talks with Cary Sherburne about the geographic fit of the DI presses for his customers, PearlDry Blue plates, and waterless printing.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink, and I’m here with Axel Thien who is the President of the Europe, Middle East, and Africa region for Presstek. Welcome.

Alex Thein: Welcome.

Cary Sherburne: So Presstek’s had a fair amount of success with your DI presses in your region. And maybe you could talk to us a little bit about why that product is a good fit geographically for this region.

Alex Thein: Yeah. In the market, the market is changing. The run lengths are getting lower. More and more customers are looking for alternative solutions, how they can fit in-between the digital, which is an accepted technology in the printing industry and the conventional offset. And the DI concept is a perfect fit in the European market in these industrialized printing environment.

Cary Sherburne: Because they’re able to do that short run that’s too long for toner but too short for offset.

Alex Thein: Yeah, exactly. I mean this morning we have bridged the gap, actually really describes it really nicely. I mean…

Cary Sherburne: You know, it describes it so nicely that everyone else is using it now.

Alex Thein: Yeah I heard that, well actually it’s coming from Presstek, we own it since several years.

Cary Sherburne: Yeah, exactly.

Alex Thein: I mean it has been proven, if you go into our customer base and you see that they have a digital device and then next to it 102 or 105 press, and then there’s a 52DI and you see how they deal with this. And swapping from lower run lengths then to the DI, and then higher run lengths into the conventional offset. It works and customers are really competitive. And this is what they need now.

Cary Sherburne: Right, and it also makes better use of the toner and the offset, right? Because they’re running what they’re designed to do and you take that middle piece out of there.

Alex Thein: Exactly.

Cary Sherburne: It’s nice. Now there’s a much different mental model, or strategy, or regulations and so on around personalization in Europe in particular than the U.S. So do you think that the inkjet add-on to the 75DI is going to be popular here?

Alex Thein: The market is probably 5-10 percent of the total market. And customers have, especially in the industrialized countries in Europe, they have been asking us for please provide personalization for your presses. Because your presses are already in this low run length area, and if you add that personalization that would be a perfect fit. So it actually came out of a market demand.

Cary Sherburne: And so also Presstek has brought out a new plate, pearl drive blue. Maybe talk about that a little bit.

Alex Thein: Oh we are very excited about this. You know that we have the PerlDry technology, the waterless plate, which we use on our DI. We have been through intensive testing, and we realized we have to bring out a new plate. And this is the PearlDry Blue, which fits for the Cortina market.

Cary Sherburne: KBA Cortina

Alex Thein: Yeah, sorry. KBA Cortina and we are testing also with other manufacturers. And it shows really very promising results.

Cary Sherburne: And that’s mostly in the newspaper market, right?

Alex Thein: That’s mostly in the newspaper market, but the market is really the waterless market. So all waterless printing manufacturers, we will address with that plate.

Cary Sherburne: And is waterless printing kind of big in Europe? I mean, you are much more environmentally sensitive than we are in the U.S. unfortunately for us.

Alex Thein: Yeah, I wish it would be also popular in the U.S., but this is a quite a good market here in Europe and it will expand further.

Cary Sherburne: That’s great.

Alex Thein: Yeah, that’s good.

Cary Sherburne: Well good, it’s exciting times for you in this region. And congratulations on your new position, because it’s relatively new.

Alex Thein: Yeah, and thanks very much. And I’m very happy about this because otherwise I would not be here on these streets, so thank you for inviting me that’s really great. Thank you.

 

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: What Color is Consistent?

What Color is Consistent?

Published: January 20, 2017

Color management works, and it has been available to designers and printers for more than 25 years. Why then do we still make mistakes in color reproduction? Shoshana Burgett of X-Rite Pantone notes that CM has to be understood as something more than calibrating a monitor. It is a set of steps, processes, and tools that must be in place across the entire production workflow, always with monitoring for continuous improvement. Designers who want color to be consistent in all the channels they are now responsible for can find the help they need in CM, Burgett says.

 

Video preview: Frank on Pre-VDP Personalized Direct Mail

Frank on Pre-VDP Personalized Direct Mail

Published: January 20, 2017

Frank Romano keeps EVERYTHING. This week he shares his collection of pre-VDP personalized direct mail when everyone was a winner. Direct marketers tried every trick to get you to open the envelope.

 

Video preview: The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

Published: January 19, 2017

Angela Stone, Manager of Packaging Optimization at Canadian Tire Retail, is responsible for all of the private label packaging that is used for the wide range of products it offers. It covers all types of packaging, from folding carton to flexible to sewn-in labels. She talks about how she handles color management across this disparate array of packaging applications.

 

Video preview: What PDF 2.0 Will Mean for the Printing Industry

What PDF 2.0 Will Mean for the Printing Industry

Published: January 17, 2017

Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.

 

Video preview: Learn About Anti-Counterfeiting Measures in Packaging

Learn About Anti-Counterfeiting Measures in Packaging

Published: January 17, 2017

Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.

 

Video preview: Leveraging Standards and Specifications to Get to Great Color

Leveraging Standards and Specifications to Get to Great Color

Published: January 16, 2017

Don Hutcheson of HutchColor, one of the industry's most knowledgeable color experts, shares his thoughts on the latest developments in color management and the tools print service providers should have to be able to print to the numbers and deliver against customer color expectations. He explains how industry standards are driving more process control into the art and science of printing.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved