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Phil Yu of Gamut Media on Winning SGIA Golden Image Award

Published on October 22, 2012

Phil Yu, Creative Director at Gamut Media, speaks with Eric Vessels at SGIA about winning a Golden Image Award for their unique work for a local restaurant.

Eric Vessels: Hi, it’s Eric Vessels with WhatTheyThink and I’m here with Phil Yu who is Creative Director at Gamut Media. Welcome.

Phil Yu: Thanks.

Eric Vessels: Well we’re here at SGIA 2012 in Las Vegas and I understand that you guys won a Golden Image Award here for a unique restaurant application. Talk a little – congratulations, first of all.

Phil Yu: Thank you so much.

Eric Vessels: And talk a little bit about that client, what some of the demands were and what you did and what got you the award.

Phil Yu: Well the project we did was Saladish wall murals. That’s the project we sent it in. Saladish is a restaurant that’s like basically salads but it’s owned by Lakers Metta World Peace Artest. So we worked with him in the past before. Like we’ve done his logos and other CD prints for his music and stuff. So they approached us to actually come and actually brand his restaurant. So we started with the logo and from the logo we just like went crazy. We ended up doing their wall murals. We did their “to go” menus. We did their signs. We did their window graphics. Pretty much everything.

Eric Vessels: And the award was specifically for…

Phil Yu: For the wall mural.

Eric Vessels: For the building graphics.

Phil Yu: Yes.

Eric Vessels: Well that’s awesome. Well, what drives you to a show like SGIA and maybe talk a little bit about why you come and what you look for here and what you’re seeing.

Phil Yu: Well we come to SGIA because we want to see the new latest technology basically. We want to look at all the cool new stuff that come out and just say hi to the people. Because you know it’s kind of like a small industry, I guess. Everyone knows each other somewhat so it’s really cool to see the same faces every year.

Eric Vessels: So what’s your impressions of the show this year?

Phil Yu: It’s big. It’s nice. It’s busy.

Eric Vessels: Crowded out there?

Phil Yu: Yeah.

Eric Vessels: And are you finding some solutions out there on the floor? What’s some new toys that you’re looking at that you – have you bought anything?

Phil Yu: No, not yet. But we’re looking for a new laminator and we’re definitely look at the new Roland, the 4 Series. So that’s basically why.

Eric Vessels: What does that have that interests you for your business?

Phil Yu: It’s just the speed and then they introduced a new light black which makes black and white printing really incredible.

Eric Vessels: Awesome. Well, cool. Enjoy the rest of the show and thanks for taking a minute to talk with us.

Phil Yu: Thank you for having us.

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