Hi, this is Frank Romano for WhatTheyThink.com. It is the very end of the Graph Expo Show. They are packing things up; machines are wheeling off the floor. We are the last group here doing the last video. And I’ve been asked what are the two most interesting things you’ve seen? By the way, two is the best we can handle in this video.
We all know the Scodix, one of my favorite companies that does the wonderful texture, sensory printing with polymers. They’ve introduced something new, Scodix AROMA. So not only do you have this beautiful picture of these fruits and vegetables, but you can also – ah, they smell wonderful.
By the way, let me put this against the lens. If you put your nose against the screen you’ll be able to smell this. What they think is pioneered a new smell-o-vision and you should be able to smell that as well.
The other thing I found that was very interesting is from Sappi. Sappi is a paper company. They have done this wonderful book. It’s a series that they do called The Standard. But what they’ve done is try to show every different version of printing beyond flat. So you got holographic printing, you’ve got die cutting. You’ve got multiple colors, you’ve got metallic, you’ve got fluorescents. You got every kind of printing that you can possibly imagine in one book.
Now, if you want to see what print can do, go through this book. This is the most gorgeous material you have ever seen. You’ve got die cutting in here. You’ve got embossing, you’ve got foil stamping. You’ve got texturized printing of various kinds. You’ve got foldouts, you’ve got cutouts.
And then, in the back of the book they explain how it’s all done and how they get the special effects that they get. This is the kind of thing that’s going to make print continue to prevail. This kind of beautiful texturization, specialty finishing, that gives us the look and the feel of what print can really do. Now, I think budgets are going to expand so we can do more of this kind of stuff.
In the old days you had to send it off to special finishing companies. Today, many printing companies have the capability of doing this in house on even digital printing equipment. Because we’re seeing many of the machines add texturization, dimensional printing, coating and other features in line with their digital printing systems.
And Sappi does a whole series of seminars with Daniel Dijon, who travels around the United States talking about this kind of special printing. And he doesn’t even talk about the paper. Even though that’s an important part of everything that we do.
So if you’re with a paper dealer you should – a paper merchant or paper dealer, you should be able to get a copy of this book. Because this is really very special. And then, you’ll be able to take one of Daniel’s online webinar’s. Where he talks about this technology. How it’s done and how printers are using it to their advantage.
And those are the two special things that I saw at Graph Expo in 2012.