Log In | Become a Member | Contact Us


Leading printing executives into the future

Connect on Twitter | Facebook | LinkedIn

Don't Miss: Graph Expo Coverage     Production Inkjet Analysis     Industry Economic Snapshot

Frank Romano's Two Interesting Things from Graph Expo

Published on October 17, 2012

Frank Romano wraps up Graph Expo 2012 on the last day and gives us his two special things that he found interesting at the show.

Hi, this is Frank Romano for WhatTheyThink.com. It is the very end of the Graph Expo Show. They are packing things up; machines are wheeling off the floor. We are the last group here doing the last video. And I’ve been asked what are the two most interesting things you’ve seen? By the way, two is the best we can handle in this video.

We all know the Scodix, one of my favorite companies that does the wonderful texture, sensory printing with polymers. They’ve introduced something new, Scodix AROMA. So not only do you have this beautiful picture of these fruits and vegetables, but you can also – ah, they smell wonderful.

By the way, let me put this against the lens. If you put your nose against the screen you’ll be able to smell this. What they think is pioneered a new smell-o-vision and you should be able to smell that as well.

The other thing I found that was very interesting is from Sappi. Sappi is a paper company. They have done this wonderful book. It’s a series that they do called The Standard. But what they’ve done is try to show every different version of printing beyond flat. So you got holographic printing, you’ve got die cutting. You’ve got multiple colors, you’ve got metallic, you’ve got fluorescents. You got every kind of printing that you can possibly imagine in one book.

Now, if you want to see what print can do, go through this book. This is the most gorgeous material you have ever seen. You’ve got die cutting in here. You’ve got embossing, you’ve got foil stamping. You’ve got texturized printing of various kinds. You’ve got foldouts, you’ve got cutouts.

And then, in the back of the book they explain how it’s all done and how they get the special effects that they get. This is the kind of thing that’s going to make print continue to prevail. This kind of beautiful texturization, specialty finishing, that gives us the look and the feel of what print can really do. Now, I think budgets are going to expand so we can do more of this kind of stuff.

In the old days you had to send it off to special finishing companies. Today, many printing companies have the capability of doing this in house on even digital printing equipment. Because we’re seeing many of the machines add texturization, dimensional printing, coating and other features in line with their digital printing systems.

And Sappi does a whole series of seminars with Daniel Dijon, who travels around the United States talking about this kind of special printing. And he doesn’t even talk about the paper. Even though that’s an important part of everything that we do.

So if you’re with a paper dealer you should – a paper merchant or paper dealer, you should be able to get a copy of this book. Because this is really very special. And then, you’ll be able to take one of Daniel’s online webinar’s. Where he talks about this technology. How it’s done and how printers are using it to their advantage.

And those are the two special things that I saw at Graph Expo in 2012.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Why Most Technology Demonstrations Suck!

Why Most Technology Demonstrations Suck!

Published: October 22, 2014

Jennifer Matt rants about what she hates about software technology demonstrations.

 

Video preview: Aleyant Systems Launches Entry-Level Job Management System at Graph Expo

Aleyant Systems Launches Entry-Level Job Management System at Graph Expo

Published: October 21, 2014

Greg Salzman, President of Aleyant Systems welcomes Cary Sherburne at Graph Expo and talks a bit about the company and their Pressero web-to-print solution. They also discuss the launch of a new entry-level job management system.

 

Video preview: What is Happening in Europe with Digital Inkjet?

What is Happening in Europe with Digital Inkjet?

Published: October 20, 2014

Pat McGrew, Go-to-Market Evangelist at HP, joins Cary Sherburne in the WhatTheyThink studio to talk about being honored with the first annual "Girlie Award" by the Girls Who Print peer group at Graph Expo. They also discuss what is happening in Europe with digital inkjet.

 

Video preview: Chris Bondy on the Cross-Media Innovation Center Summit at RIT

Chris Bondy on the Cross-Media Innovation Center Summit at RIT

Published: October 20, 2014

Last week the Cross-Media Innovation Center at RIT hosted a two day summit in Rochester, NY. WhatTheyThink spoke with Chris Bondy who runs the Center on how the Summit provides a platform for the research and analyst community to share the latest research and analysis in cross-media.

 

Video preview: Global Graphics Develops a Harlequin Partner Network to Formalize Community Advances

Global Graphics Develops a Harlequin Partner Network to Formalize Community Advances

Published: October 17, 2014

Marin Bailey, CTO at Global Graphics, talks to Cary Sherburne about the recent announcement of a Harlequin Partner Network to formalize many of the advancements being made by the user community.

 

Video preview: Do Book Covers Still Matter?

Do Book Covers Still Matter?

Published: October 17, 2014

Frank joins us this week with Holly Rollins from RIT as she discusses her thesis on e-books. The question she had was whether book covers were important for e-books as well as physical books. The answer: Yes!

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2014 WhatTheyThink. All Rights Reserved