Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     January Economic Webinar     Printing Business Outlook 2017 Report     European Coverage     Production Inkjet Analysis

Patrice Aurenty of Sun Chemical on PantoneLIVE

Published on October 15, 2012

Patrice Aurenty, Business Leader at Sun Chemical, talks to Cary Sherburne about Sun's involvement in PantoneLIVE and their interest in ensuring consistent color for their customers.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com. And I’m here with Patrice Aurenty who is a Business Leader Color Management at Sun Chemical, welcome.

Patrice Aurenty: Hi Cary, nice to meet you.

Cary Sherburne: We’re here today to talk a little bit about PantoneLIVE. And maybe you could tell us a little bit about what that is, and why Sun Chemical is involved with Pantone in this project.

Patrice Aurenty: Sure. Well PantoneLIVE is a very exciting step forward for brand color management. And Sun Chemical, as a leader in ink manufacturing, is extremely interested into getting color right for our customer, but also our customer customers which are the proud owners. So we’ve been in this business of color management for a long several number of years. And have been developing some technology and some colors for achieving right color real colors in the real substrates process. And PantoneLIVE is exactly what needs to be done to actually getting color consistent across a workflow.

Cary Sherburne: So PantoneLIVE is a cloud-based application. Can you tell me a little bit about what, I mean, who participates in PantoneLIVE?

Patrice Aurenty: The whole idea about PantoneLIVE is to get the real colors in the clouds, accessible by anyone in the workflow. So being from a designer to a printing press, or pre-press persons, or ink manufacturers, everyone all gets the same color data so that at the end the printing product will really look exactly what the designer was looking for.

Cary Sherburne: So the design intent is there throughout the supply chain.

Patrice Aurenty: Absolutely.

Cary Sherburne: So, as I understand it, the spectral values of the color are in the database, and then those are adjusted depending on what the printing process or the sub straight is going to be. Or if it’s a screen.

Patrice Aurenty: Exactly right. And spectrally is a right keywords here. This is a DNA of the color that we’re talking about. Spectrally is exactly this. And what we’ve done at Sun Chemical, is we’ve really put all those colors onto the real printing substrates with real processes. So it’s digital colors in the cloud, but they’re not coming from the cloud, they’re coming from real things.

Cary Sherburne: Right, right.

Patrice Aurenty: And this is what’s making the difference, whereas any other color matching systems today.

Cary Sherburne: And give me an example, maybe a good customer example. Somebody like Heinz that you’ve been working with.

Patrice Aurenty: Sure, Heinz has been a very interesting brand that we’ve been working with Pantone on for the last few months. And we’ve basically helped Heinz getting their Heinz blue for Heinz Beans in the U.K. exactly the same on four different sub straights, being flexible, being a label, being cartonboard. Just by applying the exact PantoneLIVE concepts from the beginning to the end. And at the end, we get the color right everywhere, which is, of course, a big value for the brand.

Cary Sherburne: And also at the same time, saving them time and money.

Patrice Aurenty: It’s exactly right. By having the right target you don’t have to rework the color all the time. You first target the real colors, the spectral value, and at the end of the press you have very minimal room for change, because basically everything is already done.

Cary Sherburne: Right, right. Great, well thank you very much for sharing.

Patrice Aurenty: Thank you.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank Mallozzi Reports on EFI Connect 2017

Frank Mallozzi Reports on EFI Connect 2017

Published: January 24, 2017

Frank Mallozzi, Senior Vice President of Worldwide Sales and Marketing for EFI, shares his thoughts about EFI Connect 2017, the 17th year of the conference. Highlights included a fireside chat between CEO Guy Gecht and Joel Quadracci, as well as a fireside chat with Xerox CEO Jeff Jacobson. The conference featured new products, a large number of eduational sessions and lots of opportunity to network among peers, with EFI executives and technical staff, as well as EFI partners.

 

Video preview: Guy Gecht's Advice to the Industry: Keep An Eye on Artificial Intelligence Developments

Guy Gecht's Advice to the Industry: Keep An Eye on Artificial Intelligence Developments

Published: January 23, 2017

Guy Gecht, EFI's CEO, typically includes a thought leadership segment in his opening talk. In 2017, he put the industry on notice that artifice intelligence is almost upon us, with a convergence of technology and market demand that will bring this to mainstream in the foreseeable future. Artificial intelligence (AI) is a technology that will have an impact on the printing industry, and printing owners and managers should keep tabs on its progress, understanding both eh risks and the opportunities for their businesses.

 

Video preview: What Color is Consistent?

What Color is Consistent?

Published: January 20, 2017

Color management works, and it has been available to designers and printers for more than 25 years. Why then do we still make mistakes in color reproduction? Shoshana Burgett of X-Rite Pantone notes that CM has to be understood as something more than calibrating a monitor. It is a set of steps, processes, and tools that must be in place across the entire production workflow, always with monitoring for continuous improvement. Designers who want color to be consistent in all the channels they are now responsible for can find the help they need in CM, Burgett says.

 

Video preview: Frank on Pre-VDP Personalized Direct Mail

Frank on Pre-VDP Personalized Direct Mail

Published: January 20, 2017

Frank Romano keeps EVERYTHING. This week he shares his collection of pre-VDP personalized direct mail when everyone was a winner. Direct marketers tried every trick to get you to open the envelope.

 

Video preview: The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

Published: January 19, 2017

Angela Stone, Manager of Packaging Optimization at Canadian Tire Retail, is responsible for all of the private label packaging that is used for the wide range of products it offers. It covers all types of packaging, from folding carton to flexible to sewn-in labels. She talks about how she handles color management across this disparate array of packaging applications.

 

Video preview: What PDF 2.0 Will Mean for the Printing Industry

What PDF 2.0 Will Mean for the Printing Industry

Published: January 17, 2017

Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved