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HP's Sumeer Chandra on Recent Business Unit Reorganization

Published on September 27, 2012

Pat Henry interviews HP's Worldwide Marketing & Strategy VP for Graphic Solutions Business Sumeer Chandra, who talks about the reorganization of the graphics business and the strategy moving forward. Sumeer also gives a good overview of the Atlanta Experience Center.

Pat Henry: This is Pat Henry, WhatTheyThink. We are at the HP Experience Center, Alpharetta, Georgia. With us today at the HP Experience Center is Sumeer Chandra. Sumeer is Vice President Marketing and Strategy for the Graphic Solutions Business Unit of HP. Sumeer, thanks for being with us.

Sumeer Chandra: Thank you.

Pat Henry: Sumeer, we’re all aware that there has been some reorganization at HP of late. The graphic solutions business is part of the new division within HP. Can you please tell us a little bit about the reorganization and the implications as you see them for the graphic solutions business?

Sumeer Chandra: Sure. So with the reorganization at HP, we now have a new business program within HP called Printing and Personal Systems, PPS. And within PPS we have four divisions that are focused on different businesses. The PC business, the Inkjet business that goes after the home and the consumer and office market, and the laser business. Graphics is the fourth business within PPS. And Graphics Solutions business is targeting the commercial and industrial print side of our print customer base. And in terms of the changes that have taken place since the integration or the reorganization with HP, there hasn’t really been any change from a strategy or a vision perspective. The GSP strategy or the HP strategy, the graphic arts space are driving analog to digital transformation is still solid. The underneath pillars around our key businesses, whether it’s the Indigo business, the Inkjet Varipress print business, the Scitex business, or the design Scitex business, those are still important businesses that we are continuing to focus on. And the strategy remains the same. What can be of benefitted from now with the new organizations is a strong degree of support from Todd Bradley, who is the head of the PPS organization, as well as our CEO, Meg Whitman, and both of them were at drupa. They fully understand the GSP strategy and what we’re trying to do in the graphics space, and they’re very supportive of the transformation we are trying to drive. And drupa was a great success for us, so business results are very strong for drupa, and what we’re seeing now in the pipeline. So overall, there has been, from strategy and a business execution perspective, limited change since our integration into the new organization.

Pat Henry: Certainly one aspect of that continuity that you’re describing is your use of this Experience Center, quite an impressive facility. Can you tell us a little bit about it, how big it is, what’s here, and how you are introducing your customers to it?

Sumeer Chandra: Sure. We are really proud of the facility that we have in Atlanta. It’s a 60,000 square feet plus facility. We are featuring all of the latest innovation and technology. We are very happy that we now have a presentation here across the entire product portfolio, Indigo, inkjet, webpress, Scitex and latex and design jet. On Indigo we now have the Indigo 10000, which is the recently launched P2 platform that we announced at drupa, at pre-drupa, and showcased at drupa. So it’s really great to have that press here. We have T230, Inkjet Web Press as well. So, again, great platforms for some of our high-value, high-volume customers. And, again, across Scitex we have the entire breadth from flat-bed products to latex products, all the way up to our LX, which is roll-based printers. So, again, great depth. The value of the Experience Center for us is to really get our customers and prospects to come see all the HP innovation at one place, and to really get the overall commitment of HP, the investment we’re putting behind R&D and the innovation we have. And they also get to talk to a lot of other, existing customers and prospects. And they really understand how HP is adding value, not just in the form of innovation, but in other ways around business development and DScoop which is a fantastic association that we’re proud to be associated with. So, all of this really comes together at the Atlanta Experience Center. And this makes a huge difference for our customers and the level of confidence they have in investing behind HP technologies.

Pat Henry: And Sumeer, finally, HP had a particularly successful drupa 2012. You’ve said that in some ways it may have been your most successful tradeshow ever. I just wondered how were you going to bring that drupa magic to Chicago in October for Graph Expo.

Sumeer Chandra: Great, yeah. drupa was absolutely a phenomenal success for us, from sales, to marketing, and overall leadership perspective. And on the customer side, both of our platforms the new Indigo 10000 and the new packaging platforms from Indigo, as well as existing platforms, the inkjet side and the Indigo 7600/3600, all of those were very well received. And it’s a great fraction of the marketplace. So, we do plan to bring a broad portfolio to Graph Expo, and showcase the Indigo technology, the 10000 product, as well as some of the signage and dye format portfolio that we have. So we’re trying to replicate the drupa experience to the best possible extent for our Americas-based customers at Graph Expo. So I’m hoping that we will demonstrate the same innovation and the applications in the way we did at drupa.

Pat Henry: Well, Sumeer, thank you. We are certainly looking forward to catching up with you at Graph Expo. And thank you for updating us today.

Sumeer Chandra: Patrick, thank you very much. Thanks for being here. It was great to have you.

Pat Henry: Pat Henry, WhatTheyThink. Thanks for watching.

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