Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Hunkeler Innovationdays     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Marco Boer of IT Strategies on Innovation in the Industry

Published on September 27, 2012

Marco Boer of IT Strategies discusses some of the Innovation in the inkjet industry.

Cary Sherburne: Hi, I'm Cary Sherburne, Senior Editor at What They Think and I'm here with Marco Boer from IT Strategies. You know we all hear this print is dead, print is a mature industry, print is consolidating the number of establishments. We all hear this doom and gloom stuff going on, but it just seems to me that I like to call it the vibrant underbelly that there is a lot of innovation happening in the industry, maybe more than we've seen since Guttenberg. I don't know. What do you think?

Marco Boer: I think we're at a stage now like the car industry. In the early 1900's you had all these car manufacturers. Then they all consolidated and we're at a stage now where you see all these new car manufacturers come out of nowhere, Tesla, etcetera. Same thing in the print industry, so we went from having just a handful of really big companies,  Ricoh and 3M and they all sort of merged and then over time now we've reached a stage where we're seeing an explosion in companies.

We track about 270 inkjet manufacturing companies around the world. And you say 270, how is that possible, right? Well one of the things that enables that is that the technology at its core like in the car industry you have these battery packs. In our business we have inkjet heads and so these inkjet heads are becoming like Lego pieces. If you buy the inkjet head you can basically develop your own system and so you've got companies out of China like Beijing Founder that are making transaction printers or book printers rather. You've got companies in Greece that are making t-shirt printers. You've got companies in Turkey, Yugoslavia and in fact, one of the things that really strikes me is that the dispersion if you will, the distribution of companies that make these inkjet technologies are almost evenly disbursed around the world. It's not a European only market thing or a US only or Japan or Israel. They are actually very evenly dispersed.

Cary Sherburne: Are they all north of the equator?

Marco Boer: Most of them, yes.

Cary Sherburne: So it's kind of an interesting question, but.

Marco Boer: There is not a lot in the Dominican Republic that I know of.

Cary Sherburne: Well no, but I was thinking more Brazil you know as one of the leading economies in Latin America and certainly they're buying the technologies, but from a manufacturing perspective you're not really seeing-

Marco Boer: Not yet and I think Brazil is actually the world's sixth largest economy. They are bigger than Italy, but what people forget is they're still a relatively poor economy. The GDP is really low, so the level of innovation is occurring in pockets and it will happen over time, but the point is that we think we're in this industry that's really consolidating and all you have left is HP, Xerox, Ricoh and a handful of other companies, but it's not true. There is more innovation happening than ever before and that's exciting.

Cary Sherburne: That is exciting and I guess people that are out looking to buy technology, the printers, the print service providers, the converters and packaging, whatever they should be broadening their horizons a little maybe.

Marco Boer: Right. There is more choice than ever. The barrier, really why these 270 companies aren't scaling effectively is the cost of distribution and service. They're undercapitalized, so they can make beautiful technology, but if I can't get it to you a thousand miles away and I can't service it I'm out of luck.

Cary Sherburne: Right, that is a problem. Well that's exciting. We'll have to keep a close eye on all of that.

Marco Boer: Great.

Cary Sherburne: Thank you.

Marco Boer: Thank you.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: CalPoly Students Create Book about Printing Pioneer Michael Bruno

CalPoly Students Create Book about Printing Pioneer Michael Bruno

Published: March 24, 2017

Frank’s class at Cal Poly produced a 300-page book on the life and work of printing pioneer Michael Bruno. Mike was one of the major researchers who made offset lithography a viable process.

 

Video preview: The Importance of a Good Web-to-Print Demo Site

The Importance of a Good Web-to-Print Demo Site

Published: March 23, 2017

Demonstrating your web-to-print solution is critical to your sales process. Use your demonstration site to configure all the bells and whistles of your solution so you never have to say, "we support that feature but its not configured on this site."

 

Video preview: The Future Of Customer Communications In The Financial Services Industry

The Future Of Customer Communications In The Financial Services Industry

Published: March 22, 2017

Matt Swain, Senior Director at InfoTrends, talks with Senior Editor Cary Sherburne about the latest trends in customer communications, some of which is driven by financial technology that is enabling more voice-driven communications. Consumers have increasingly demanding expectations about how they interact with financial services providers, including optimized print communications.

 

Video preview: Ghent Workgroup PDF Study aims to Identify Gaps in the Standard

Ghent Workgroup PDF Study aims to Identify Gaps in the Standard

Published: March 21, 2017

David Zwang, WhatTheyThink's Technology Editor and Chairman of the Ghent Workgroup, explains why the organization is conducting a landmark PDF study. The last study was conducted in 2008 and is not representative of todays workflow demands. They want to understand how people are using PDF and identify gaps in the standard that the Ghent Workgroup can help address for better process integration in commercial print and packaging production. Visit http://www.gwg.org/gwg-2017-pdf-survey/

 

Video preview: View the latest production inkjet news from Screen

View the latest production inkjet news from Screen

Published: March 20, 2017

Aron Allenson, Sales Support Specialist for High Speed Inkjet at Screen, talks about how new SC inks from Screen allow inkjet printing to commodity offset stocks without pretreatment. The ink is used in the Truepress JET 520 HD. He also explains the next generation of Truepress JET presses, the Truepress JET 520 NX, just released.

 

Video preview: Print: The Strongest Component of an Omnichannel Campaign

Print: The Strongest Component of an Omnichannel Campaign

Published: March 20, 2017

Charyl Kahanec, President of Marketing Solutions at EarthColor, always has interesting insights to share, and this video is no exception. She talks with Senior Editor Cary Sherburne about the role of print in today's marketing mix. She points out that marketing is not just one channel, but rather the overall conversation with the customer; and print is the strongest component of that conversation. Hear more.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved