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Frank Romano is in Dubai and gives us a tour of Masar Printing and Publishing

Published on September 5, 2012

This week, Frank gives us a look at Masar Printing and Publishing in Dubai. He calls it the most modern printing plant he has ever seen, encompassing over 500,000 square feet of space with presses as far as the eye can see!

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Discussion

By Warren Werbitt on Sep 06, 2012

I love it.

 

By Andrew Tribute on Sep 07, 2012

Glad you enjoyed it Frank. I was there in 2008 advising Masar Printing and its owner Arab Media Group. This is a very interesting company implementing technologically and I was there for them to advise on a possible entry in digital printing with inkjet and toner presses. I note that they had nothing in this area at present. One thing they were looking at was creating a hub for printing international newspapers for all the ex-pats working in the country and the whole of the UAE.

Frank you did identify a problem however, this being a lack of work going through the plant. This maybe is in the way they operate. The Masar plan is to mainly print for overseas companies and I feel they worked on the principle of build it and they will come. This is just like the rest of Dubai with its mass building programme. I note that there are no other buildings in the area. This is the area defined for the Print Production Zone where it was proposed that other printing companies and suppliers to the industry would be established. As you saw this has not happened much like other parts of Dubai where major building sites have almost been abandoned leaving building stopped. I was in Dubai in April this year and saw many places where no progress on building has happened since 2008.

Masar and Arab Media Group don't have, or possibly even understand the need for a major sales operation worldwide. The company is part of Arab Media Group and the concept was to build a multiple media operation to support Dubai's international companies. This hasn't happened.

 

By Hala Hatem on Sep 22, 2012

Interesting to see your comments.
2008 to 2009 were pretty bad in Dubai.. Things have however changed a lot since.
If you are back in town, it will be a pleasure to show you how we are running all our web and sheetfed presses 24hrs a day on jobs from the local as well as international Market.

 

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