Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     January Economic Webinar     Printing Business Outlook 2017 Report     European Coverage     Production Inkjet Analysis

Pazazz Printing's Warren Werbitt on being the first to use X-Rite's eXact system

Published on August 30, 2012

Warren Werbitt, Founder and Fisherman at Pazazz Printing in Montreal, talks to Cary Sherburne about being the first to purchase and use the new X-Rite eXact color management system.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and I’m very pleased to be here with Warren Werbitt who’s Founder and Fisherman at Pazazz Printing in Montreal. Very famous person.

Warren Werbitt: Well, I don’t know about that but it’s a pleasure to be here with you. Thank you.

Cary Sherburne: And now you’re going to be even more famous.

Warren Werbitt: We’ll take either whatever we can get it.

Cary Sherburne: And of course for our viewers, if you haven’t seen Warren’s entries, postings on YouTube you’ll want to go do a search on that and take a look at it; they’re great. And lots of views.

Warren Werbitt: We’re up to about a quarter of a million views; still climbing. Printing’s alive and really if you need a good laugh I would check it out.

Cary Sherburne: That’s great. So we’re here today to talk about what you’re doing in color management and I understand that you’re the first company to purchase the brand new X-Rite eXact and nice touchscreen and all of that. And maybe you can talk a little bit about why you invested in this.

Warren Werbitt: Well, first, we are very proud to have been the first company to purchase it. The main reason for purchasing it is the technology that it has. Our main business now is printing on multiple substrates; although, we still print commercial on paper, higher margins and substrates. The ease of use, the ISO specifications, the M-series standards. It will allow our pressmen to reach the color points that we need quickly; it will allow them to make their job a little easier, feel more comfortable with what they’re doing.

Cary Sherburne: So I understand that you mentioned that you’re printing on a wide variety of substrates and so what’s the difference between from a printers perspective what’s the difference between printing on paper versus some of these other substrates like plastics and so on?

Warren Werbitt: Well, when you’re printing on all the multiple substrates the surface of all of them are slightly different.

Cary Sherburne: So the light reflection is different and…?

Warren Werbitt: All over the place. Clear plastic, for instance, is clear. So there’s nothing underneath it except for the ink that you put on it. And these are more – with the X-Rite eXact, the readings are more precise, you are able to read the DOT, they have difference debentures for reading. So you take the one that you need and you zero in a lot faster.

Cary Sherburne: And so you’ve got the standards compliance, you’ve got a faster work processor, your pressmen can be more productive. This is portable, so they can carry it around with them.

Warren Werbitt: That is exactly it and because we do many things where printing offset, we’re printing digital, we’re printing large format, we’re doing flexography. We can now roam through the shop primarily with some of our customers that we do all the different types of printing. We can now hit their target colors bang on multiple platforms.

Cary Sherburne: So right the first time; right all the time.

Warren Werbitt: Exactly, right.

Cary Sherburne: Perfect.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: What Color is Consistent?

What Color is Consistent?

Published: January 20, 2017

Color management works, and it has been available to designers and printers for more than 25 years. Why then do we still make mistakes in color reproduction? Shoshana Burgett of X-Rite Pantone notes that CM has to be understood as something more than calibrating a monitor. It is a set of steps, processes, and tools that must be in place across the entire production workflow, always with monitoring for continuous improvement. Designers who want color to be consistent in all the channels they are now responsible for can find the help they need in CM, Burgett says.

 

Video preview: Frank on Pre-VDP Personalized Direct Mail

Frank on Pre-VDP Personalized Direct Mail

Published: January 20, 2017

Frank Romano keeps EVERYTHING. This week he shares his collection of pre-VDP personalized direct mail when everyone was a winner. Direct marketers tried every trick to get you to open the envelope.

 

Video preview: The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

Published: January 19, 2017

Angela Stone, Manager of Packaging Optimization at Canadian Tire Retail, is responsible for all of the private label packaging that is used for the wide range of products it offers. It covers all types of packaging, from folding carton to flexible to sewn-in labels. She talks about how she handles color management across this disparate array of packaging applications.

 

Video preview: What PDF 2.0 Will Mean for the Printing Industry

What PDF 2.0 Will Mean for the Printing Industry

Published: January 17, 2017

Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.

 

Video preview: Learn About Anti-Counterfeiting Measures in Packaging

Learn About Anti-Counterfeiting Measures in Packaging

Published: January 17, 2017

Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.

 

Video preview: Leveraging Standards and Specifications to Get to Great Color

Leveraging Standards and Specifications to Get to Great Color

Published: January 16, 2017

Don Hutcheson of HutchColor, one of the industry's most knowledgeable color experts, shares his thoughts on the latest developments in color management and the tools print service providers should have to be able to print to the numbers and deliver against customer color expectations. He explains how industry standards are driving more process control into the art and science of printing.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved