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Pazazz Printing's Warren Werbitt on being the first to use X-Rite's eXact system

Published on August 30, 2012

Warren Werbitt, Founder and Fisherman at Pazazz Printing in Montreal, talks to Cary Sherburne about being the first to purchase and use the new X-Rite eXact color management system.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and I’m very pleased to be here with Warren Werbitt who’s Founder and Fisherman at Pazazz Printing in Montreal. Very famous person.

Warren Werbitt: Well, I don’t know about that but it’s a pleasure to be here with you. Thank you.

Cary Sherburne: And now you’re going to be even more famous.

Warren Werbitt: We’ll take either whatever we can get it.

Cary Sherburne: And of course for our viewers, if you haven’t seen Warren’s entries, postings on YouTube you’ll want to go do a search on that and take a look at it; they’re great. And lots of views.

Warren Werbitt: We’re up to about a quarter of a million views; still climbing. Printing’s alive and really if you need a good laugh I would check it out.

Cary Sherburne: That’s great. So we’re here today to talk about what you’re doing in color management and I understand that you’re the first company to purchase the brand new X-Rite eXact and nice touchscreen and all of that. And maybe you can talk a little bit about why you invested in this.

Warren Werbitt: Well, first, we are very proud to have been the first company to purchase it. The main reason for purchasing it is the technology that it has. Our main business now is printing on multiple substrates; although, we still print commercial on paper, higher margins and substrates. The ease of use, the ISO specifications, the M-series standards. It will allow our pressmen to reach the color points that we need quickly; it will allow them to make their job a little easier, feel more comfortable with what they’re doing.

Cary Sherburne: So I understand that you mentioned that you’re printing on a wide variety of substrates and so what’s the difference between from a printers perspective what’s the difference between printing on paper versus some of these other substrates like plastics and so on?

Warren Werbitt: Well, when you’re printing on all the multiple substrates the surface of all of them are slightly different.

Cary Sherburne: So the light reflection is different and…?

Warren Werbitt: All over the place. Clear plastic, for instance, is clear. So there’s nothing underneath it except for the ink that you put on it. And these are more – with the X-Rite eXact, the readings are more precise, you are able to read the DOT, they have difference debentures for reading. So you take the one that you need and you zero in a lot faster.

Cary Sherburne: And so you’ve got the standards compliance, you’ve got a faster work processor, your pressmen can be more productive. This is portable, so they can carry it around with them.

Warren Werbitt: That is exactly it and because we do many things where printing offset, we’re printing digital, we’re printing large format, we’re doing flexography. We can now roam through the shop primarily with some of our customers that we do all the different types of printing. We can now hit their target colors bang on multiple platforms.

Cary Sherburne: So right the first time; right all the time.

Warren Werbitt: Exactly, right.

Cary Sherburne: Perfect.

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