Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     January Economic Webinar     Printing Business Outlook 2017 Report     European Coverage     Production Inkjet Analysis

Warren Werbitt talks about Pazazz Printing and industry trends

Published on August 23, 2012

Warren Werbitt, Founder of Pazazz Printing - famous for his YouTube video Printing's Alive! - talks with Cary Sherburne about the business and thoughts on recent industry developments at drupa 2012.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink. I’m here with Warren Werbitt, who is the Founder and Fisherman at Pazazz Printing in Montreal. Where did the Fisherman come from?

Warren Werbitt: Well, aside from printing being my passion, my other passion is fishing.

Cary Sherburne: Oh okay, I thought maybe it was like fishing for new customers or something like that.

Warren Werbitt: Always doing that.

Cary Sherburne: Always doing that? So maybe you could tell us, a lot of people are aware of your company because of your YouTube presence. You were an early adopter in that space. Congratulations by the way, that was great.

Warren Werbitt: Thank you.

Cary Sherburne: They were great. There’s at least two. There’s like six up there, right, now?

Warren Werbitt: There’s Printing’s Alive and Printing’s Alive 2.

Cary Sherburne: 2, okay.

Warren Werbitt: Maybe a third coming soon.

Cary Sherburne: Good, okay, we’ll watch for that. But maybe you could talk about how long you’ve been in business, how many employees you have, and so on to start with, so people have an understanding of where you’re coming from.

Warren Werbitt: Okay, a quick history. Started in 1992 with an old ABDick duplicator. Although, ABDick doesn’t seem to be around anymore.

Cary Sherburne: Presstek today.

Warren Werbitt: It’s Presstek today. Fast forward 20 years, because we only have a little bit of time to talk. Today we’re a multi-facet shop offering multiple solutions. Today you can’t just offer one thing, today you can’t be just the printer. If you’re just the printer, you will be out of business in a short time. We’re offering everything from digital with the iGen4, we have an Indigo 4500 for digital labels. We have two conventional Flexo presses. We have a 56 inch KBA UV press, which is my claim to fame, my glory and my real passion. It cost the most money. And then we have large format. And I think just between all of the different divisions we’re able to offer our customers what they need. And if I may, the real benefit is when we get the customer walking in the door, we don’t let them leave. We can maintain their brand identity through multiple steps trade, multiple platforms, and provide them with ease in getting what they need.

Cary Sherburne: So you’re really a hybrid manufacturing operation?

Warren Werbitt: Never thought of it that way, but I’m going to go back and change our title to hybrid shop, yeah.

Cary Sherburne: Okay, hybrid shop, yeah. Because you’re leveraging the benefits and the value of the digital side versus the traditional, conventional asset in Flexo. Digital, again, wide format, and toner, right basically?

Warren Werbitt: Correct.

Cary Sherburne: And so when a job comes in, you just have to decide which technology it’s going to go to, right?

Warren Werbitt: We make decisions when the job comes in on how fast they need it, what it’s on, where it’s got to be, and we try to give them the most economical value for what they need. But we’re really able to service them, period.

Cary Sherburne: And you’re sheet fed everywhere, pretty much?

Warren Werbitt: Primarily sheet fed. Started off as sheet fed, but the digital, like everywhere else, is growing.

Cary Sherburne: Oh, because if you’re doing labels that’s roll fed.

Warren Werbitt: That’s roll fed, exactly.

Cary Sherburne: Yeah, Flexo. So and then, in terms of looking into the future. Recently at Drupa 2012, we saw a lot of announcements around B2, sheet fed, ink fed, and toner both. Do you have any thoughts about that?

Warren Werbitt: My thoughts are that it’s all good. Hopefully we’ll have enough customers who are willing to pay the price to keep investing in all this great technology. The equipment they’re making today is better. It’s faster. Runs are a little shorter. And I really need my competition to understand their business and charge the price that they should, and not be a commodity.

Cary Sherburne: Right.

Warren Werbitt: If I may, we as a printing industry are service providers, like lawyers and accountants, doctors, and emergency plumbers, and we should get the price that we are entitled to for the investments that we make.

Cary Sherburne: Well, and those businesses go out of business and you’re left dealing with the price structures that they put in place, which is unfortunate.

Warren Werbitt: Us, in particular not. I believe that we should be paid for what we do. Now and again you’ve got to do a favor for somebody, but the norm is you need to make your money if we’re going to be in business.

Cary Sherburne: Yeah, that’s terrific. Well, we’ll look forward to volume 3 of Printing’s Alive soon. And thanks for being with us.

Warren Werbitt: Oh, it’s was my pleasure. Thank you.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: What Color is Consistent?

What Color is Consistent?

Published: January 20, 2017

Color management works, and it has been available to designers and printers for more than 25 years. Why then do we still make mistakes in color reproduction? Shoshana Burgett of X-Rite Pantone notes that CM has to be understood as something more than calibrating a monitor. It is a set of steps, processes, and tools that must be in place across the entire production workflow, always with monitoring for continuous improvement. Designers who want color to be consistent in all the channels they are now responsible for can find the help they need in CM, Burgett says.

 

Video preview: Frank on Pre-VDP Personalized Direct Mail

Frank on Pre-VDP Personalized Direct Mail

Published: January 20, 2017

Frank Romano keeps EVERYTHING. This week he shares his collection of pre-VDP personalized direct mail when everyone was a winner. Direct marketers tried every trick to get you to open the envelope.

 

Video preview: The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

Published: January 19, 2017

Angela Stone, Manager of Packaging Optimization at Canadian Tire Retail, is responsible for all of the private label packaging that is used for the wide range of products it offers. It covers all types of packaging, from folding carton to flexible to sewn-in labels. She talks about how she handles color management across this disparate array of packaging applications.

 

Video preview: What PDF 2.0 Will Mean for the Printing Industry

What PDF 2.0 Will Mean for the Printing Industry

Published: January 17, 2017

Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.

 

Video preview: Learn About Anti-Counterfeiting Measures in Packaging

Learn About Anti-Counterfeiting Measures in Packaging

Published: January 17, 2017

Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.

 

Video preview: Leveraging Standards and Specifications to Get to Great Color

Leveraging Standards and Specifications to Get to Great Color

Published: January 16, 2017

Don Hutcheson of HutchColor, one of the industry's most knowledgeable color experts, shares his thoughts on the latest developments in color management and the tools print service providers should have to be able to print to the numbers and deliver against customer color expectations. He explains how industry standards are driving more process control into the art and science of printing.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved