Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     January Economic Webinar     Printing Business Outlook 2017 Report     European Coverage     Production Inkjet Analysis

Ricoh's Sandra Zoratti talks about Clickable Paper

Published on August 20, 2012

Ricoh VP of Marketing Sandra Zoratti speaks with Cary Sherburne about their recent Clickable Paper announcement.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink, and I’m pleased to be here with Sandra Zoratti, who is the Vice President of Marketing at Ricoh. Welcome.

Sandra Zoratti: Thank you, Cary. Great to be here.

Cary Sherburne: You know we heard from Ricoh recently a very interesting announcement. It was kind of not the normal printing press kind of announcement, called Clickable Paper. Tell us a little bit more about Clickable Paper.

Sandra Zoratti: Right. Clickable Paper is so cool. It really connects static print content to dynamic content on the web.

Cary Sherburne: So it makes print interactive.

Sandra Zoratti: It really makes print interactive, and I think that’s a demand we’re seeing quite strongly in the marketplace. So basically the way it works is on your Apple or Droid device you can create a PDF image that is linked as a hotspot to multiple websites of all types – YouTube videos, games, maps, LinkedIn.

Cary Sherburne: And how would I know, as a user, that that is there and in the image?

Sandra Zoratti: Right, well there’s a couple options. First of all we have a little logo that can be printed to show something is enabled with Clickable Paper. Alternatively, for people who have already printed something and still want to create the interactive experience, you can either apply something afterwards like a sticker, or use some type of verbal communication. This can also be used on billboards and all types of communication. So I think it’s going to be fantastic.

Cary Sherburne: That’s great. So the idea would be that somebody would be able to take a picture of that and then they get directed, similar to what a QR code does.

Sandra Zoratti: It is, exactly like that in concept. But the difference is a QR code requires real estate, a very strong print quality to make sure you get the readability, and a QR code only goes to one website. Clickable Paper, it’s not in the print. It’s indexed in a database. Doesn’t require real estate, and can launch you to multiple sites. We’re getting tons of interest, and we’re really excited to launch this formally soon.

Cary Sherburne: Oh that’s great. We’re looking forward to seeing how it plays out in the market.

Sandra Zoratti: Yes, thank you Cary.

Cary Sherburne: Thank you.

Sandra Zoratti: Thanks.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Guy Gecht's Advice to the Industry: Keep An Eye on Artificial Intelligence Developments

Guy Gecht's Advice to the Industry: Keep An Eye on Artificial Intelligence Developments

Published: January 23, 2017

Guy Gecht, EFI's CEO, typically includes a thought leadership segment in his opening talk. In 2017, he put the industry on notice that artifice intelligence is almost upon us, with a convergence of technology and market demand that will bring this to mainstream in the foreseeable future. Artificial intelligence (AI) is a technology that will have an impact on the printing industry, and printing owners and managers should keep tabs on its progress, understanding both eh risks and the opportunities for their businesses.

 

Video preview: What Color is Consistent?

What Color is Consistent?

Published: January 20, 2017

Color management works, and it has been available to designers and printers for more than 25 years. Why then do we still make mistakes in color reproduction? Shoshana Burgett of X-Rite Pantone notes that CM has to be understood as something more than calibrating a monitor. It is a set of steps, processes, and tools that must be in place across the entire production workflow, always with monitoring for continuous improvement. Designers who want color to be consistent in all the channels they are now responsible for can find the help they need in CM, Burgett says.

 

Video preview: Frank on Pre-VDP Personalized Direct Mail

Frank on Pre-VDP Personalized Direct Mail

Published: January 20, 2017

Frank Romano keeps EVERYTHING. This week he shares his collection of pre-VDP personalized direct mail when everyone was a winner. Direct marketers tried every trick to get you to open the envelope.

 

Video preview: The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

Published: January 19, 2017

Angela Stone, Manager of Packaging Optimization at Canadian Tire Retail, is responsible for all of the private label packaging that is used for the wide range of products it offers. It covers all types of packaging, from folding carton to flexible to sewn-in labels. She talks about how she handles color management across this disparate array of packaging applications.

 

Video preview: What PDF 2.0 Will Mean for the Printing Industry

What PDF 2.0 Will Mean for the Printing Industry

Published: January 17, 2017

Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.

 

Video preview: Learn About Anti-Counterfeiting Measures in Packaging

Learn About Anti-Counterfeiting Measures in Packaging

Published: January 17, 2017

Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved