Ricoh's Sandra Zoratti talks about Clickable Paper
Published on August 20, 2012
Ricoh VP of Marketing Sandra Zoratti speaks with Cary Sherburne about their recent Clickable Paper announcement.
Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink, and I’m pleased to be here with Sandra Zoratti, who is the Vice President of Marketing at Ricoh. Welcome.
Sandra Zoratti: Thank you, Cary. Great to be here.
Cary Sherburne: You know we heard from Ricoh recently a very interesting announcement. It was kind of not the normal printing press kind of announcement, called Clickable Paper. Tell us a little bit more about Clickable Paper.
Sandra Zoratti: Right. Clickable Paper is so cool. It really connects static print content to dynamic content on the web.
Cary Sherburne: So it makes print interactive.
Sandra Zoratti: It really makes print interactive, and I think that’s a demand we’re seeing quite strongly in the marketplace. So basically the way it works is on your Apple or Droid device you can create a PDF image that is linked as a hotspot to multiple websites of all types – YouTube videos, games, maps, LinkedIn.
Cary Sherburne: And how would I know, as a user, that that is there and in the image?
Sandra Zoratti: Right, well there’s a couple options. First of all we have a little logo that can be printed to show something is enabled with Clickable Paper. Alternatively, for people who have already printed something and still want to create the interactive experience, you can either apply something afterwards like a sticker, or use some type of verbal communication. This can also be used on billboards and all types of communication. So I think it’s going to be fantastic.
Cary Sherburne: That’s great. So the idea would be that somebody would be able to take a picture of that and then they get directed, similar to what a QR code does.
Sandra Zoratti: It is, exactly like that in concept. But the difference is a QR code requires real estate, a very strong print quality to make sure you get the readability, and a QR code only goes to one website. Clickable Paper, it’s not in the print. It’s indexed in a database. Doesn’t require real estate, and can launch you to multiple sites. We’re getting tons of interest, and we’re really excited to launch this formally soon.
Cary Sherburne: Oh that’s great. We’re looking forward to seeing how it plays out in the market.
Sandra Zoratti: Yes, thank you Cary.
Cary Sherburne: Thank you.
Sandra Zoratti: Thanks.
Post a Comment
To post a comment Log In or Become a Member, doing so is simple and free
Recent Videos

If You Were a Printer, You'd Be Home By Now
Published: April 20, 2018
Those wonderful old buildings that housed printing and typesetting companies in the downtown areas of many cities are now being converted into condos and apartments. From Boston to New York to Chicago, those iconic buildings are becoming someone’s home.

Published: April 19, 2018
Jon Bailey, CEO of UK-based Proco and Dscoop board member, talks about the evolution of Dscoop from a US event to a series of worldwide events and now an online community via the new Dscoop.com platform.

King Printing's Approach to Book Manufacturing with Production Inkjet
Published: April 18, 2018
Elizabeth Gooding talks with Martin Aalsma, VP at King Printing. King Printing was an early adopter of production inkjet for book manufacturing. Aalsma talks about building efficiency in book manufacturing with smart workflow driving production inkjet.

Avery Dennison Makes Cut Vinyl User-Friendly
Published: April 17, 2018
Patti Draper Doychak, Senior Marketing Communications Manager for Avery Dennison, describes new innovations in cut vinyl. Easier weeding with a re-engineered adhesive, a larger color palette, and longer-lasting adhesive all give the client more choices and a better-quality vinyl product.

ISA Provides Year-Round Resources for the Sign Industry
Published: April 16, 2018
Lori Anderson, President and CEO of the International Sign Association (ISA), shares the many ways ISA helps members of the sign industry. Beyond the annual Sign Expo, in which professionals can learn about new technologies, ISA is active in advocacy for companies in relation to sign codes and regulations, as well as helping educate students about the opportunities available to them after high school.

Frank On Friday: The Binds That Tie
Published: April 13, 2018
Frank receives a challenge from Professor Frank Cost at RIT. Frank Cost discovered the McMaster-Carr catalog at 4,040 pages and wants to know if there are any bound books with more pages. Frank is up to the challenge.
View More Videos