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Ricoh's Sandra Zoratti talks about Clickable Paper

Published on August 20, 2012

Ricoh VP of Marketing Sandra Zoratti speaks with Cary Sherburne about their recent Clickable Paper announcement.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink, and I’m pleased to be here with Sandra Zoratti, who is the Vice President of Marketing at Ricoh. Welcome.

Sandra Zoratti: Thank you, Cary. Great to be here.

Cary Sherburne: You know we heard from Ricoh recently a very interesting announcement. It was kind of not the normal printing press kind of announcement, called Clickable Paper. Tell us a little bit more about Clickable Paper.

Sandra Zoratti: Right. Clickable Paper is so cool. It really connects static print content to dynamic content on the web.

Cary Sherburne: So it makes print interactive.

Sandra Zoratti: It really makes print interactive, and I think that’s a demand we’re seeing quite strongly in the marketplace. So basically the way it works is on your Apple or Droid device you can create a PDF image that is linked as a hotspot to multiple websites of all types – YouTube videos, games, maps, LinkedIn.

Cary Sherburne: And how would I know, as a user, that that is there and in the image?

Sandra Zoratti: Right, well there’s a couple options. First of all we have a little logo that can be printed to show something is enabled with Clickable Paper. Alternatively, for people who have already printed something and still want to create the interactive experience, you can either apply something afterwards like a sticker, or use some type of verbal communication. This can also be used on billboards and all types of communication. So I think it’s going to be fantastic.

Cary Sherburne: That’s great. So the idea would be that somebody would be able to take a picture of that and then they get directed, similar to what a QR code does.

Sandra Zoratti: It is, exactly like that in concept. But the difference is a QR code requires real estate, a very strong print quality to make sure you get the readability, and a QR code only goes to one website. Clickable Paper, it’s not in the print. It’s indexed in a database. Doesn’t require real estate, and can launch you to multiple sites. We’re getting tons of interest, and we’re really excited to launch this formally soon.

Cary Sherburne: Oh that’s great. We’re looking forward to seeing how it plays out in the market.

Sandra Zoratti: Yes, thank you Cary.

Cary Sherburne: Thank you.

Sandra Zoratti: Thanks.

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