Ricoh's Sandra Zoratti talks about Clickable Paper
Published on August 20, 2012
Ricoh VP of Marketing Sandra Zoratti speaks with Cary Sherburne about their recent Clickable Paper announcement.
Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink, and I’m pleased to be here with Sandra Zoratti, who is the Vice President of Marketing at Ricoh. Welcome.
Sandra Zoratti: Thank you, Cary. Great to be here.
Cary Sherburne: You know we heard from Ricoh recently a very interesting announcement. It was kind of not the normal printing press kind of announcement, called Clickable Paper. Tell us a little bit more about Clickable Paper.
Sandra Zoratti: Right. Clickable Paper is so cool. It really connects static print content to dynamic content on the web.
Cary Sherburne: So it makes print interactive.
Sandra Zoratti: It really makes print interactive, and I think that’s a demand we’re seeing quite strongly in the marketplace. So basically the way it works is on your Apple or Droid device you can create a PDF image that is linked as a hotspot to multiple websites of all types – YouTube videos, games, maps, LinkedIn.
Cary Sherburne: And how would I know, as a user, that that is there and in the image?
Sandra Zoratti: Right, well there’s a couple options. First of all we have a little logo that can be printed to show something is enabled with Clickable Paper. Alternatively, for people who have already printed something and still want to create the interactive experience, you can either apply something afterwards like a sticker, or use some type of verbal communication. This can also be used on billboards and all types of communication. So I think it’s going to be fantastic.
Cary Sherburne: That’s great. So the idea would be that somebody would be able to take a picture of that and then they get directed, similar to what a QR code does.
Sandra Zoratti: It is, exactly like that in concept. But the difference is a QR code requires real estate, a very strong print quality to make sure you get the readability, and a QR code only goes to one website. Clickable Paper, it’s not in the print. It’s indexed in a database. Doesn’t require real estate, and can launch you to multiple sites. We’re getting tons of interest, and we’re really excited to launch this formally soon.
Cary Sherburne: Oh that’s great. We’re looking forward to seeing how it plays out in the market.
Sandra Zoratti: Yes, thank you Cary.
Cary Sherburne: Thank you.
Sandra Zoratti: Thanks.
Email
Post a Comment
To post a comment Log In or Become a Member, doing so is simple and free
Recent Videos
Frank Talks to Shaw Carpeting about Label Printing on the Konica KM-1
Published: October 20, 2017
Dwight Blackwell of Shaw Carpeting in Georgia just installed a Konica KM-1 to print labels that are glued to the back of carpeting. The Konica KM-1 prints 6 pages on one sheet and Shaw will replace a number of smaller printers with this new unit.
PGSF Scholarship Recipient Colby Kibbe Talks About Finding a Career in the Industry
Published: October 19, 2017
Colby Kibbe a PGSF scholarship recipient and now a Project Manager at EFI talks about what drew him to the industry. Scholarship and internship programs influenced his interest and growth in the industry.
Bookmasters Turns to Digital and Production Inkjet for Its Book Printing Ops
Published: October 18, 2017
Ken Fultz General Manager at Bookmasters talks about how production inkjet printing is changing book production. Bookmasters has gone through three transitions offset to digital toner to production inkjet. Hear their story.
Professor Erica Walker on Guiding Students into Careers in Print
Published: October 17, 2017
Dr. Erica Walker an Assistant Professor in the Department of Graphic Communications at Clemson University talks about attracting students to the industry and helping them match career goals with different training and education levels.
Published: October 16, 2017
Dr. Joe Webb and Richard Romano talk about the production of a special edition of their new book The Third Wave that included interactive print elements.
Frank Visits Strategic Factory
Published: October 13, 2017
Keith Miller took a small print shop and grew it into an $18 Million super shop called Strategic Factory. He changed the concept of what a printer is. Call the company what you wish but they still put imagery on all kinds of substrates for marketing applications.
View More Videos