Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     January Economic Webinar     Printing Business Outlook 2017 Report     European Coverage     Production Inkjet Analysis

Thought Leadership Video Series

Rich Rindo, Jurgen Veil discuss the value of a long-term Kodak/KBA partnership

Published on July 30, 2012

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com, and I’m here with Jurgen Veil, who’s the Head of Marketing for KBA. Welcome. And also with Richard Rindo, who is Vice President in the Graphics Marketing at Kodak. Welcome.

Richard Rindo: Hi, Cary.

Cary Sherburne: So, we’re here today to talk about the partnership between your two companies and I’d like to start with you, Jurgen. Can you just talk to me a little bit about why you chose Kodak as a partner and what some of the benefits you’ve had from that partnership are?

Jurgen Veil: It’s an easy answer, because you are simply the best.

Cary Sherburne: Well that’s good to hear. And I know you’ve had a long partnership with Kodak as I understand.

Jurgen Veil: We started with Kodak from the beginning of the CDP era and Kodak supported us in our customers and rowdyboy and now the situation is that we are just using hundred percent Kodak equipment. We’re using it for our presentations in our demo center and we’re using also your equipment for the quality printing in our assembly hall.

Cary Sherburne: And so that includes the Magnus 800 plus the full range of the plates?

Jurgen Veil: Yes, and also we are very large format.

Cary Sherburne: That’s great. Also for you Rich, maybe you could talk about the value of the partnership with KBA to Kodak?

Richard Rindo: Yeah. The KBA partnership for Kodak is very valuable. When you look at KBA’s leadership in large format and particularly in the offset printing in the sheet-fed marketplace, it’s very important for us to be partnered with someone as such a leader. And you look at with the Magnus 800, the Printer G Connect, our VLF offering and Trillium SP combined with the KBA sheet-fed presses, it’s really the number one solution in the world from overall productivity and again what it brings into large format printing and to packaging printing. That partnership, as Jurgen talked about, has been cultivated over many years and it’s very strong and it really positions both of us as leaders in the market.

Cary Sherburne: Great. And of course Jurgen the bottom line is what do the customers think?

Jurgen Veil: The customers, they appreciate our partnership because we are two independent companies but outside, by the customers, we step in as partners, as a team. When the customers chose our technology from Kodak and from KBA they get a high production and a guarantee of high productivity. And that’s the goal what they want.

Cary Sherburne: And so from a support perspective, it seamless to them. There’s no finger pointing and if there’s a problem that needs to be resolved you guys work it out and customer’s set.

Jurgen Veil: When a customer complaints, your customer’s our customer, our customer’s your customer, and they also give us a call and we have a short way to Kodak and we ring them up and tell them what the customer needs are and we have a really short reactive time.

Cary Sherburne: That’s terrific. Well I want to thank both of you for joining us today and sharing all this great information.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Leveraging Standards and Specifications to Get to Great Color

Leveraging Standards and Specifications to Get to Great Color

Published: January 16, 2017

Don Hutcheson of HutchColor, one of the industry's most knowledgeable color experts, shares his thoughts on the latest developments in color management and the tools print service providers should have to be able to print to the numbers and deliver against customer color expectations. He explains how industry standards are driving more process control into the art and science of printing.

 

Video preview: Are You Ready for the MarTech Explosion?

Are You Ready for the MarTech Explosion?

Published: January 16, 2017

Marketing technology is exploding. Michael Chase of St. Joseph Communications says that there are now more than 3,500 providers of "MarTech" services. But, building efficient marketing platforms requires more than just cherry-picking technology solutions. Chase notes that all the MarTech in the world won't help if there is no content strategy in place to guide the effort. The first tasks are to define the kinds of content to be created and to identify the audiences to whom the content will be presented. Armed with this knowledge, says Chase, marketers can choose the right channels and work toward achievable outcomes.

 

Video preview: Frank Looks Back at Early Variable Data Printing

Frank Looks Back at Early Variable Data Printing

Published: January 13, 2017

Frank talks about some of the earliest Variable Data Printing from when digital color first came into play in 1994. He shows the now classic Alphabits piece and many others.

 

Video preview: Change Management in Print MIS

Change Management in Print MIS

Published: January 12, 2017

When your Print business is faced with changing your Print MIS, the attitude towards the change can make all the difference. Are you looking to force the Print MIS software to work just like you work today or are you willing to adapt your workflows to optimize how the Print MIS software was built?

 

Video preview: The Impact of Production Inkjet on Thomson Reuters Core Publishing Solutions

The Impact of Production Inkjet on Thomson Reuters Core Publishing Solutions

Published: January 11, 2017

Thomson Reuters Core Publishing Solutions in Minneapolis, kindly hosted the WhatTheyThnk team to view the digital transformation the operation is undergoing. Larry Soler, its Director of Prepress, Press and Digital, explains that while offset will be a core functionality for the foreseeable future, web and sheetfed production inkjet is driving change, including a 3-to-1 replacement of toner devices and migration of shorter runs from offset to digital.

 

Video preview: How PIA and Idealliance Collaborate for the Benefit of the Industry

How PIA and Idealliance Collaborate for the Benefit of the Industry

Published: January 10, 2017

Tim Baechle, Director of Global Print Media Markets and Technologies at Idealliance, joins Senior Editor Cary Sherburne to discuss how Printing Industries of America and Idealliance collaborate for the benefit of the industry. He also discusses the DNA and mission of Idealliance as it pursues its global objectives. He also outlines a new program call Brand Q on which the two organizations are collaborating.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved