Thought Leadership Video Series
Rich Rindo, Jurgen Veil discuss the value of a long-term Kodak/KBA partnership
Published on July 30, 2012
Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com, and I’m here with Jurgen Veil, who’s the Head of Marketing for KBA. Welcome. And also with Richard Rindo, who is Vice President in the Graphics Marketing at Kodak. Welcome.
Richard Rindo: Hi, Cary.
Cary Sherburne: So, we’re here today to talk about the partnership between your two companies and I’d like to start with you, Jurgen. Can you just talk to me a little bit about why you chose Kodak as a partner and what some of the benefits you’ve had from that partnership are?
Jurgen Veil: It’s an easy answer, because you are simply the best.
Cary Sherburne: Well that’s good to hear. And I know you’ve had a long partnership with Kodak as I understand.
Jurgen Veil: We started with Kodak from the beginning of the CDP era and Kodak supported us in our customers and rowdyboy and now the situation is that we are just using hundred percent Kodak equipment. We’re using it for our presentations in our demo center and we’re using also your equipment for the quality printing in our assembly hall.
Cary Sherburne: And so that includes the Magnus 800 plus the full range of the plates?
Jurgen Veil: Yes, and also we are very large format.
Cary Sherburne: That’s great. Also for you Rich, maybe you could talk about the value of the partnership with KBA to Kodak?
Richard Rindo: Yeah. The KBA partnership for Kodak is very valuable. When you look at KBA’s leadership in large format and particularly in the offset printing in the sheet-fed marketplace, it’s very important for us to be partnered with someone as such a leader. And you look at with the Magnus 800, the Printer G Connect, our VLF offering and Trillium SP combined with the KBA sheet-fed presses, it’s really the number one solution in the world from overall productivity and again what it brings into large format printing and to packaging printing. That partnership, as Jurgen talked about, has been cultivated over many years and it’s very strong and it really positions both of us as leaders in the market.
Cary Sherburne: Great. And of course Jurgen the bottom line is what do the customers think?
Jurgen Veil: The customers, they appreciate our partnership because we are two independent companies but outside, by the customers, we step in as partners, as a team. When the customers chose our technology from Kodak and from KBA they get a high production and a guarantee of high productivity. And that’s the goal what they want.
Cary Sherburne: And so from a support perspective, it seamless to them. There’s no finger pointing and if there’s a problem that needs to be resolved you guys work it out and customer’s set.
Jurgen Veil: When a customer complaints, your customer’s our customer, our customer’s your customer, and they also give us a call and we have a short way to Kodak and we ring them up and tell them what the customer needs are and we have a really short reactive time.
Cary Sherburne: That’s terrific. Well I want to thank both of you for joining us today and sharing all this great information.
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