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Kodak's Phil Faraci Summarizes Their Presence at drupa 2012

Published on July 23, 2012

Kodak President and COO Phil Faraci talks to Cary Sherburne at drupa 2012 about their many announcements at the show, most becoming available within the year. Phil also speaks about the "hybrid" nature of this drupa.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink and I’m here at Drupa 2012 with Phil Faraci, who is President and COO at Kodak. Welcome, Phil.

Phil Faraci: Thank you very much, Cary. How are you doing?

Cary Sherburne: I’m doing great. It’s been a very exciting show and Kodak has quite the presence here at Drupa. Maybe you could talk – and a lot of new announcements. Maybe you could talk a little bit about what that means for the company and for your customers.

Phil Faraci: I will. As a matter of fact, we introduced ten new technologies at the show. We actually brought to the show all products that are basically going to be available within the next year. So rather than showing kind of futures, we really concentrated on all of our new technologies and everything that we’ve got is available within one year. Another key thing here is that we’re really focused on solutions. Solutions for the packaging market, solutions for the publishing market, solutions for the commercial printing market and it’s just a tremendous show. We’re up dramatically since the last Drupa. We’ve got a really great presence. It’s unbelievable how many people are coming by, spending time in our booth, understanding our different offerings and then usually sitting down with us and talking through how would they implement.

Cary Sherburne: And I also noticed that you’ve got a variety of things here. You’ve got some offset oriented solutions, that’s all digital of course, but offset oriented solutions. You’ve got obviously your digital solutions, and you’ve got some hybrid solutions such as the GSS.

Phil Faraci: Actually Cary you’re hitting another point that I maybe should have mentioned right off. This is actually the hybrid Drupa. So last time if you remember we had the inkjet Drupa. This truly is a hybrid Drupa. If you go around the show you’ll see that there’s a blend of digital and offset technologies everywhere in the show; definitely the hybrid show.

Cary Sherburne: That’s great. And you’re making out – you’re a good example of that happening. Unified workflow is kind of what it’s all about, right?

Phil Faraci: It very much is the case. As a matter of fact, the workflow helps manage that complexity for the customer and if you look at some of our solutions like our partnership solution that we have in the book with GSS it’s a great addition to an offset web press where it basically brings a digital technology to the press. It’s just getting tremendous buzz at the show.

Cary Sherburne: That’s great. Well I hope the rest of the show is great for you and it’s always a pleasure speaking with you.

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