Log In | Become a Member | Contact Us


Leading printing executives into the future

Connect on Twitter | Facebook | LinkedIn

Sponsored Educational Video Series

Jim Rosenthal of Digital Color Graphics on Transforming Their Business with EFI

Published on July 19, 2012

Digital Color Graphics VP & COO Jim Rosenthal talks to Cary Sherburne about how they've transformed their business and adjusted to the market realities using EFI technologies.

View Transcript »

Cary Sherburne: Hi. I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Jim Rosenthal who’s Chief Operating Officer at Digital Color Graphics in the Philly area. Welcome.

Jim Rosenthal: Thank you. Good to be here.

Cary Sherburne: It’s great to have you here. I wanted to just talk to you a little bit about how you’ve used technology, and specifically EFI technology, to really migrate your business, transform your business, and adjust to the market realities of today.

Jim Rosenthal: Well, so our business, you know, just as the name implies, Digital Color Graphics, involves technology. We’re not a traditional just offset printer. So from day one our goal was to be ahead of the curve in terms of how we use technology. So we’ve always tried to align ourselves with partners that we feel can help us continue down that path. So from day one really we’ve been, you know, starting with their Printsmith MIS and then sort of migrating up to EFI Pace and other products they have, we’ve been able to continue to do that, and they’ve been a great partner for us.

Cary Sherburne: Now you started out probably with Fiery, huh?

Jim Rosenthal: Yeah. Our first color device actually did have a Fiery on it. I guess there was no other way to do it at that point.

Cary Sherburne: At that point, yeah. And so if you kind of look at what’s going on, you know, as they continue to evolve those products, you have Pace. You have Digital Storefront?

Jim Rosenthal: We have Digital Storefront. We have Printflow.

Cary Sherburne: And so how has that made it easier for you to get new customers, retain existing customers? What are some of the benefits there?

Jim Rosenthal: Well, certainly from a product like Digital Storefront, it gives them sort of a much more direct plug right into us. It allows us to set our programs for them, to sort of, you know, put a wrap around our customer and keep them loyal to us, and it aids drops emission. You know, our goal is to get an order in and out as fast as possible and have it be correct 100 percent of the time. So to the extent that we can do that quickly, efficiently, and correctly, it’s great.

Cary Sherburne: So if you think about a job coming in through Digital Storefront, what percent comes in that way now?

Jim Rosenthal: It’s a growing percentage. I would say that probably—at this point it’s not a large part of our volume, but it’s an increasing number of our orders. As order sizes shrink but quantity goes up, we have to be able to handle those in a very efficient fashion, and if we can take people touches out of it we can handle a much greater quantity of jobs.

Cary Sherburne: So the ideal job that comes in through Digital Storefront, can you just—can it be almost touchless to the end?

Jim Rosenthal: That would be our goal in an ideal world. We’re not quite there yet, but we’re getting there. In an ideal world someone submits an order, and the next time it’s touched by human hands is taking it out of a digital device, putting it in a box, and shipping it out the door.

Cary Sherburne: That’s terrific. So we’ll be able to check back with you next year and see how far you’ve gotten down that path.

Jim Rosenthal: Absolutely.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Fourth Generation Printer PSP Transitions to Digital with HP

Fourth Generation Printer PSP Transitions to Digital with HP

Published: April 17, 2014

Robbie McDaniel, President of PSP, talks to Cary Sherburne about his business and their full transition to digital using HP technology. They also discuss why PSP picked HP as a partner.

 

Video preview: Frank Romano on Printing Wikipedia

Frank Romano on Printing Wikipedia

Published: April 16, 2014

This week Frank talks about a project aimed at printing all 4.3 million Wikipedia articles in 1,000 volumes. He also talks about how to get a single page from a Gutenberg bible for a cool 85 grand.

 

Video preview: Hudson Printing:  100 Year Old Commercial Printer Reinventing Print with Digital

Hudson Printing: 100 Year Old Commercial Printer Reinventing Print with Digital

Published: April 15, 2014

Hudson Printing's Paul Gardner talks to Cary Sherburne about taking a legacy commercial printing company in a digital direction. Paul is Director of Innovation and thinks Hudson will become a digital printer with offset capability. See also: Hudson Printing: Innovation and Inspiration

 

Video preview: Frank Discusses Strange 3D Things Happening in the World

Frank Discusses Strange 3D Things Happening in the World

Published: April 9, 2014

This week, Frank talks about discovering strange things that are happening in the world. A Hershey Chocolate 3D printer, a 3D robot, and futurology are all included in Romano's crazy mixed up world! Oh...and there's the shirt. What's up with the shirt?

 

Video preview: Visual Marking Systems Acquires HP Latex 3000

Visual Marking Systems Acquires HP Latex 3000

Published: April 8, 2014

Ron Gizzo, COO of Visual Marking Systems, talks to Cary Sherburne about the business and their acquisition of an HP Latex 3000.

 

Video preview: Heidelberg CEO Talks to Pat Henry about Digital

Heidelberg CEO Talks to Pat Henry about Digital

Published: April 8, 2014

Dr. Gerold Linzbach, Chairman of the Management Board and CEO of Heidelberg, talks to Pat Henry at the Digital Sneak Peek Event. They discuss the addition of digital to Heidelberg's product line up.

See Also: In a “Digital Sneak Peek,” Heidelberg Offers First Word on New Products and a Promise of a Changed Attitude

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2014 WhatTheyThink. All Rights Reserved