Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     WEBINAR: Keeping Print in the Mix in Customer Communications     European Coverage

Thought Leadership Video Series

Jim Rosenthal of Digital Color Graphics on Transforming Their Business with EFI

Published on July 19, 2012

Digital Color Graphics VP & COO Jim Rosenthal talks to Cary Sherburne about how they've transformed their business and adjusted to the market realities using EFI technologies.

Cary Sherburne: Hi. I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Jim Rosenthal who’s Chief Operating Officer at Digital Color Graphics in the Philly area. Welcome.

Jim Rosenthal: Thank you. Good to be here.

Cary Sherburne: It’s great to have you here. I wanted to just talk to you a little bit about how you’ve used technology, and specifically EFI technology, to really migrate your business, transform your business, and adjust to the market realities of today.

Jim Rosenthal: Well, so our business, you know, just as the name implies, Digital Color Graphics, involves technology. We’re not a traditional just offset printer. So from day one our goal was to be ahead of the curve in terms of how we use technology. So we’ve always tried to align ourselves with partners that we feel can help us continue down that path. So from day one really we’ve been, you know, starting with their Printsmith MIS and then sort of migrating up to EFI Pace and other products they have, we’ve been able to continue to do that, and they’ve been a great partner for us.

Cary Sherburne: Now you started out probably with Fiery, huh?

Jim Rosenthal: Yeah. Our first color device actually did have a Fiery on it. I guess there was no other way to do it at that point.

Cary Sherburne: At that point, yeah. And so if you kind of look at what’s going on, you know, as they continue to evolve those products, you have Pace. You have Digital Storefront?

Jim Rosenthal: We have Digital Storefront. We have Printflow.

Cary Sherburne: And so how has that made it easier for you to get new customers, retain existing customers? What are some of the benefits there?

Jim Rosenthal: Well, certainly from a product like Digital Storefront, it gives them sort of a much more direct plug right into us. It allows us to set our programs for them, to sort of, you know, put a wrap around our customer and keep them loyal to us, and it aids drops emission. You know, our goal is to get an order in and out as fast as possible and have it be correct 100 percent of the time. So to the extent that we can do that quickly, efficiently, and correctly, it’s great.

Cary Sherburne: So if you think about a job coming in through Digital Storefront, what percent comes in that way now?

Jim Rosenthal: It’s a growing percentage. I would say that probably—at this point it’s not a large part of our volume, but it’s an increasing number of our orders. As order sizes shrink but quantity goes up, we have to be able to handle those in a very efficient fashion, and if we can take people touches out of it we can handle a much greater quantity of jobs.

Cary Sherburne: So the ideal job that comes in through Digital Storefront, can you just—can it be almost touchless to the end?

Jim Rosenthal: That would be our goal in an ideal world. We’re not quite there yet, but we’re getting there. In an ideal world someone submits an order, and the next time it’s touched by human hands is taking it out of a digital device, putting it in a box, and shipping it out the door.

Cary Sherburne: That’s terrific. So we’ll be able to check back with you next year and see how far you’ve gotten down that path.

Jim Rosenthal: Absolutely.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank on

Frank on "Paper Shamers"

Published: January 19, 2018

Frank goes on a mini rant against those folks who shame us for using paper. He calls them “paper shamers” as he takes them to task for creating guilt trips for those who use paper.

 

Video preview: SGIA and PIA: Why the partnership?

SGIA and PIA: Why the partnership?

Published: January 18, 2018

Ford Bowers, President & CEO of SGIA, talked with us about the partnership between SGIA and PIA, and the value to their respective memberships. A key element is introducing SGIA's membership to the many conferences that PIA hosts, as well as participation in legislative affairs activities.

 

Video preview: iLearning from Printing Industries of America: All new, available 24/7

iLearning from Printing Industries of America: All new, available 24/7

Published: January 17, 2018

Michael Makin, CEO of the Printing Industries of America, shares information on PIA's iLearning University for the printing industry, which has been completely retooled and includes the opportunity for certification across a variety of disciplines, including Customer Service. Core content included in PIA affiliate membership fees.

 

Video preview: Thayer Long on NPES Rebrand and New Mission

Thayer Long on NPES Rebrand and New Mission

Published: January 17, 2018

Richard Romano talks to Thayer Long about the name change from NPES to Association for Print Technology, as well as the association's new mission to drive the industry forward.

 

Video preview: Idealliance: Taming the Wild West of the Packaging Supply Chain

Idealliance: Taming the Wild West of the Packaging Supply Chain

Published: January 16, 2018

Tim Baechle, Vice President at Idealliance, talks about how Idealliance is repositioning itself around three primary goals: communication, education and validation. With offices around the world hte organization's evolution to a think tank has changed the model of how it works. Programs like G7 and BrandQ create a swim lane for the packaging supply chain to create seamless communication. Baechle shares thoughts about how the organization is serving some of the worlds largest brands and converters to tame what he calls the Wild West of Packaging.

 

Video preview: Frank's Favorite Books about Paper

Frank's Favorite Books about Paper

Published: January 12, 2018

Frank is an unabashed paper lover and is into trees. He describes some of his favorite books about paper that are on paper. He also manages to mention Zip disks.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved