Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     M&A Trends     Production Inkjet     Installations and Placements Tracker

Thought Leadership Video Series

Jim Rosenthal of Digital Color Graphics on Transforming Their Business with EFI

Published on July 19, 2012

Digital Color Graphics VP & COO Jim Rosenthal talks to Cary Sherburne about how they've transformed their business and adjusted to the market realities using EFI technologies.

Cary Sherburne: Hi. I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Jim Rosenthal who’s Chief Operating Officer at Digital Color Graphics in the Philly area. Welcome.

Jim Rosenthal: Thank you. Good to be here.

Cary Sherburne: It’s great to have you here. I wanted to just talk to you a little bit about how you’ve used technology, and specifically EFI technology, to really migrate your business, transform your business, and adjust to the market realities of today.

Jim Rosenthal: Well, so our business, you know, just as the name implies, Digital Color Graphics, involves technology. We’re not a traditional just offset printer. So from day one our goal was to be ahead of the curve in terms of how we use technology. So we’ve always tried to align ourselves with partners that we feel can help us continue down that path. So from day one really we’ve been, you know, starting with their Printsmith MIS and then sort of migrating up to EFI Pace and other products they have, we’ve been able to continue to do that, and they’ve been a great partner for us.

Cary Sherburne: Now you started out probably with Fiery, huh?

Jim Rosenthal: Yeah. Our first color device actually did have a Fiery on it. I guess there was no other way to do it at that point.

Cary Sherburne: At that point, yeah. And so if you kind of look at what’s going on, you know, as they continue to evolve those products, you have Pace. You have Digital Storefront?

Jim Rosenthal: We have Digital Storefront. We have Printflow.

Cary Sherburne: And so how has that made it easier for you to get new customers, retain existing customers? What are some of the benefits there?

Jim Rosenthal: Well, certainly from a product like Digital Storefront, it gives them sort of a much more direct plug right into us. It allows us to set our programs for them, to sort of, you know, put a wrap around our customer and keep them loyal to us, and it aids drops emission. You know, our goal is to get an order in and out as fast as possible and have it be correct 100 percent of the time. So to the extent that we can do that quickly, efficiently, and correctly, it’s great.

Cary Sherburne: So if you think about a job coming in through Digital Storefront, what percent comes in that way now?

Jim Rosenthal: It’s a growing percentage. I would say that probably—at this point it’s not a large part of our volume, but it’s an increasing number of our orders. As order sizes shrink but quantity goes up, we have to be able to handle those in a very efficient fashion, and if we can take people touches out of it we can handle a much greater quantity of jobs.

Cary Sherburne: So the ideal job that comes in through Digital Storefront, can you just—can it be almost touchless to the end?

Jim Rosenthal: That would be our goal in an ideal world. We’re not quite there yet, but we’re getting there. In an ideal world someone submits an order, and the next time it’s touched by human hands is taking it out of a digital device, putting it in a box, and shipping it out the door.

Cary Sherburne: That’s terrific. So we’ll be able to check back with you next year and see how far you’ve gotten down that path.

Jim Rosenthal: Absolutely.

         Email Icon Email    Reprint Icon Embed/Reprint

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Out of Stock

Out of Stock

Published: January 18, 2019

Frank comments about shortages of printed books. At the end of 2018, bookstores— and even Amazon—ran out of inventory for certain bestsellers. Ebooks have not truly replaced printed books and we are still trying to find the equilibrium between ebooks, on-demand books, and long-run printed books.

 

Video preview: Frank Books a Hotel Room

Frank Books a Hotel Room

Published: January 11, 2019

Frank discovers a hotel lounge that uses the printed encyclopedia as part of the décor. The Hilton Fanueil Hall in Boston has 40 or more sets of various reference encyclopedias in a small room off the main entrance.

 

Video preview: Royal Printers Succeeds with Sustainability

Royal Printers Succeeds with Sustainability

Published: January 8, 2019

Royal Printers believes sustainability is good for them and their customers—and it's working.

 

Video preview: Celebrating a Quarter-Century of Digital Color Printing Part 2: Indigo

Celebrating a Quarter-Century of Digital Color Printing Part 2: Indigo

Published: December 21, 2018

Frank celebrates the 25th anniversary of HP Indigo. What began as Benny Landa’s groundbreaking technology is now a multi-billion-dollar worldwide business. It ushered in the era of on-demand color printing, and, more importantly, the use of variable-data printing for personalized promotion.

 

Video preview: Cybersecurity in the Printing Industry

Cybersecurity in the Printing Industry

Published: December 20, 2018

Carlos Fernandes, CEO of Agile Cybersecurity Solutions, discusses the importance of cybersecurity in the printing industry.

 

Video preview: Specialty Print Communications Delivers Data-Driven Mail with Production Inkjet

Specialty Print Communications Delivers Data-Driven Mail with Production Inkjet

Published: December 19, 2018

Adam LeFebvre, President of Specialty Print Communications (SPC), talks with David Zwang about the company's niche in high-volume, data-driven direct mail and loyalty marketing solutions. SPC recently installed the Canon Océ Prostream 1000 and Canon Océ VarioPrint i300 to bring in new business from its existing customers and to open up opportunities with new customers.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2019 WhatTheyThink. All Rights Reserved