Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis     2016 Mid-Year Report and 2017 Preview

Thought Leadership Video Series

Xeikon's Mike Ring on their drupa 2012 Trillium Announcement

Published on July 17, 2012

Mike Ring, VP of Marketing at Xeikon talks with Cary Sherburne at drupa 2012 about their liquid toner Trillium product announcement at the show.

Cary Sherburne:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com, and I’m here with Mike Ring, who is Vice President of World Wide Marketing for Xeikon.  Welcome.  

Mike Ring:  Thank you.  

Cary Sherburne:  So, here at drupa 2102, you guys made kind of, well, sort of been dribbling out the information, but you made kind of an interesting announcement about a new liquid toner technology that you’re bring to market.  

Mike Ring:  Yes.  

Cary Sherburne:  So, maybe you could tell us a little bit about that.  

Mike Ring:  Sure.  Today we announced Trillium, which is a liquid toner technology combined with 20 years of Xeikon know how in electrophotography and we’re showing it here at the booth.  And we think it addresses the need of high quality, high coverage, but also at the speeds and costs of inkjet.  So, trying to fill the void of what the market’s looking for.  

Cary Sherburne:  Now you’re building this out on your – on your frame… 

Mike Ring:  Right.  

Cary Sherburne:  …on your, you know, using mechanics and so on and so what would be different then, just the toner system or… 

Mike Ring:  Mainly it’s in the developer system of the, the core of the electrophotographic technology.  We have the ability to leverage, and that’s why we think we’ll be very successful with it.  Our imaging heads, our processing control, our workflow knowledge.  So we’re just implementing all that into this HBT High Viscosity Toner to create Trillium.  

Cary Sherburne:  Now, there’s, you know, several other liquid toner options out there, especially here, and there’s the whole B2 sheet-fed thing going on.  

Mike Ring: Right.  

Cary Sherburne:  So how do you fit into the overall competitive landscape?  

Mike Ring:  Well, we think we fit well.  From the standpoint of, you know, if you want a B2 solution, we can do it today and we’ve been doing it for about 15 years.  So, by leveraging the platform, the Trillium product will be able to do that when we bring it to market.  It’s interesting to note that the technology can scale, so while today, our frame is 20 inches, the technology can even wider if we want it to.  

Cary Sherburne:  ‘Cause you have a 30 inch frame.  

Mike Ring:  No.  

Cary Sherburne:  Oh, OK.  I was thinking you did.  

Mike Ring:  We limit at 20.  

Cary Sherburne:  OK, I was thinking you did.  

Mike Ring:  But we’re virtually unlimited in the… 

Cary Sherburne:  Length.  Of course, yeah.  And, so this will be commercially available… 

Mike Ring:  We believe we have systems in the market with customers within 24 months.  

Cary Sherburne:  OK.  And you’re not talking about price point yet, or are you?  

Mike Ring:  Well, from a running cost perspective, we have been talking about being able to meet the cost structures of inkjet.  So we think that’s important.  And in terms of machine price, we haven’t finalized anything, and obviously it’d be dependent on the configuration, but you’ll probably expect somewhere between two and three million Euro.  

Cary Sherburne:  Okay, great.  And just for our viewers out there, you can search for… 

Mike Ring:  Trillium.  

Cary Sherburne:  …Trillium.  On the WhatTheyThink website and one of our blogs has a little more detail information in writing.  

Mike Ring:  Great.   Terrific.  

Cary Sherburne:  Thanks for coming.  

Mike Ring:  Thank you.  

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Helping Customers to a Profitable End-to-End Workflow

Helping Customers to a Profitable End-to-End Workflow

Published: July 28, 2016

Senior Editor Cary Sherburne talks with Gavin Jordan-Smith, Vice President of Solutions and Production Planning for Konica Minolta U.S., about getting customers to an efficient end-to-end workflow across the entire value stream, including efficient integration of embellishments for applications like labels, and the importance of offering business development services to enable new business opportunities.

 

Video preview: Now, Automated Content Marketing to the MAX

Now, Automated Content Marketing to the MAX

Published: July 27, 2016

Content marketing—every organization with customers wants to do it, but creating, targeting, and distributing high-quality content is hard, time-consuming work. Enter MAX From InterlinkONE, a software tool for automating content marketing campaigns. InterlinkONE's Karen DeWolfe says that with MAX, users can easily integrate and share content of all types in true cross-media fashion.

 

Video preview: How Digital Can Make Offset More Efficient

How Digital Can Make Offset More Efficient

Published: July 26, 2016

Bill Duerr, President of New Jersey based Hatteras, joins Senior Editor Cary Sherburne to discuss how adding two HP Indigo 10000s has changed the company's production platform and expanded its offerings, with a combination of offset transfer and new applications. It has also helped make offset production more efficient by removing shorter offset runs from the mix.

 

Video preview: Highcon's Aviv Ratzman Talks About Advances in Digital Embellishment

Highcon's Aviv Ratzman Talks About Advances in Digital Embellishment

Published: July 25, 2016

Aviv Ratzman, Founder and CEO of Highcon, joins Senior Editor Cary Sherburne to talk about what's changed at Highcon since it first launched at drupa 2012. The company saw great success at drupa 2016, which featured a giant paper sculpture created using Highcon technology.

 

Video preview: Where is the

Where is the "True North" of Print Business Performance?

Published: July 22, 2016

John Falconetti, a printer in Jacksonville, FL, says he keeps his company pointed at it by taking part in Leading Indicators™, a benchmarking program launched last year by Epicomm (now part of IDEAlliance). As a member of the Leading Indicators reporting group, Drummond Press gets monthly updates on how its business performance compares with that of other printing companies in the database. Falconetti also has good things to say about the association's apprenticeship and peer networking programs.

 

Video preview: Frank on Company Slogans and Taglines

Frank on Company Slogans and Taglines

Published: July 22, 2016

Frank looks back at slogans and taglines from printing industry suppliers at drupa 2016.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved