Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     January Economic Webinar     Printing Business Outlook 2017 Report     European Coverage     Production Inkjet Analysis

KBA North America CEO Mark Hischar Discuss Inkjet Developments and the Emerging Hybrid Market

Published on June 29, 2012

Cary Sherburne talks to KBA North America CEO Mark Hischar about their recent technology demonstrations at drupa related to inkjet and discuss the future implications for this new technology on the company.

Cary Sherburne:  I’m Cary Sherburne, Senior Editor at WhatTheyThink, and I’m here with Mark Hischar who is President and CEO of KBA North America.  Welcome.

Mark Hischar:  Yes, thank you.

Cary Sherburne:  So, KBA has recently done some technology demonstrations around inkjet press.  Can you talk a little bit about that?

Mark Hischar:  Yes.  At Drupa this year, we introduced the RotaJET 76.  This is an inkjet printing press that is a web press.  We have incorporated the years and years of KBA technology of controlling the web throw press and we are inkjetting four color front and back, drying it, and we have several options where we can go roll to roll or we can go into a finishing device.  But it is a complete inkjet system that KBA has developed; again, focusing on controlling the web, where we think it has a big impact on the quality of the print.

Cary Sherburne:  And you know, this is an example of how we’re sort of moving in to a hybrid manufacturing market where we are instead of having a ground up design digital or a ground up designed offset we’re taking the best of both.

Mark Hischar:  Yes.

Cary Sherburne:  Which is really exciting.  So whose heads are you using in this?

Mark Hischar:  Kyocera.

Cary Sherburne:  Kyocera?  And what’s the anticipated speed?

Mark Hischar:  Five hundred feet per minute.

Cary Sherburne:  Okay.  And it’s a technology demo, so you probably don’t have pricing yet.

Mark Hischar:  No, not yet.

Cary Sherburne:  But you do expect to go into beta fairly soon I understand.

Mark Hischar:  We expect beta in 2012 and we’ll see what 2013 brings.

Cary Sherburne:  Okay.  That’s great.  And so what do you kind of see going forward in this market?  I mean, do you think that this is kind of -- I mean, the direction we’re going is -- does that mean offsets going to go away or what does it mean?

Mark Hischar:  Not at all.  In fact, right now, we’re selling more of the traditional offset presses, largely because of the technology that we’ve been able to introduce which makes it more productive than its ever been before.

Cary Sherburne:  So you can run short cost effectively run shorter run lengths.

Mark Hischar:  Absolutely.  I mean, with simultaneous plate change, with flying job change, and quite a few other innovations that we have, it really does give a run for the money for what a lot of people can see digital to be able to do in the future.  So certainly offset is not dead; we are at the moment, even before we went in to Drupa, we had a very large backlog in sheet-fed presses.  And so still that is a technology that’s around and getting better, continuing to get better.

Cary Sherburne:  So it’s interesting.  I mean, my perspective from the outside is that we’ve seen a lot of announcements of various types of sheet-fed and web-fed digital presses based on offset or in partnership with offset manufacturers or whatever, but to me it also gives your customers another level of confidence too, because they see this path forward.  Not that its going to eliminate offset but it’s a path forward; we have a digital plan, here’s the proof it, you can carry on with us and we’ll take you into the future kind of thing.

Mark Hischar:  Well one of the things with KBA is we’re looking at ink on substrate and it doesn’t necessarily have to be paper.  And we have a variety of technology.  And that’s one of the keys to the longevity of our company and moving in to inkjet is just another iteration of that.

Cary Sherburne:  Another phase, yeah.

Mark Hischar:  It’s another phase of where we’re going, so it’s very natural for us to do this.

Cary Sherburne:  That’s great.  Congratulations.

Mark Hischar:  Thank you.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: What Color is Consistent?

What Color is Consistent?

Published: January 20, 2017

Color management works, and it has been available to designers and printers for more than 25 years. Why then do we still make mistakes in color reproduction? Shoshana Burgett of X-Rite Pantone notes that CM has to be understood as something more than calibrating a monitor. It is a set of steps, processes, and tools that must be in place across the entire production workflow, always with monitoring for continuous improvement. Designers who want color to be consistent in all the channels they are now responsible for can find the help they need in CM, Burgett says.

 

Video preview: Frank on Pre-VDP Personalized Direct Mail

Frank on Pre-VDP Personalized Direct Mail

Published: January 20, 2017

Frank Romano keeps EVERYTHING. This week he shares his collection of pre-VDP personalized direct mail when everyone was a winner. Direct marketers tried every trick to get you to open the envelope.

 

Video preview: The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

Published: January 19, 2017

Angela Stone, Manager of Packaging Optimization at Canadian Tire Retail, is responsible for all of the private label packaging that is used for the wide range of products it offers. It covers all types of packaging, from folding carton to flexible to sewn-in labels. She talks about how she handles color management across this disparate array of packaging applications.

 

Video preview: What PDF 2.0 Will Mean for the Printing Industry

What PDF 2.0 Will Mean for the Printing Industry

Published: January 17, 2017

Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.

 

Video preview: Learn About Anti-Counterfeiting Measures in Packaging

Learn About Anti-Counterfeiting Measures in Packaging

Published: January 17, 2017

Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.

 

Video preview: Leveraging Standards and Specifications to Get to Great Color

Leveraging Standards and Specifications to Get to Great Color

Published: January 16, 2017

Don Hutcheson of HutchColor, one of the industry's most knowledgeable color experts, shares his thoughts on the latest developments in color management and the tools print service providers should have to be able to print to the numbers and deliver against customer color expectations. He explains how industry standards are driving more process control into the art and science of printing.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved