Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     NEW: Inkjet Resources & Knowledge Base     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

KBA North America CEO Mark Hischar Discuss Inkjet Developments and the Emerging Hybrid Market

Published on June 29, 2012

Cary Sherburne talks to KBA North America CEO Mark Hischar about their recent technology demonstrations at drupa related to inkjet and discuss the future implications for this new technology on the company.

Cary Sherburne:  I’m Cary Sherburne, Senior Editor at WhatTheyThink, and I’m here with Mark Hischar who is President and CEO of KBA North America.  Welcome.

Mark Hischar:  Yes, thank you.

Cary Sherburne:  So, KBA has recently done some technology demonstrations around inkjet press.  Can you talk a little bit about that?

Mark Hischar:  Yes.  At Drupa this year, we introduced the RotaJET 76.  This is an inkjet printing press that is a web press.  We have incorporated the years and years of KBA technology of controlling the web throw press and we are inkjetting four color front and back, drying it, and we have several options where we can go roll to roll or we can go into a finishing device.  But it is a complete inkjet system that KBA has developed; again, focusing on controlling the web, where we think it has a big impact on the quality of the print.

Cary Sherburne:  And you know, this is an example of how we’re sort of moving in to a hybrid manufacturing market where we are instead of having a ground up design digital or a ground up designed offset we’re taking the best of both.

Mark Hischar:  Yes.

Cary Sherburne:  Which is really exciting.  So whose heads are you using in this?

Mark Hischar:  Kyocera.

Cary Sherburne:  Kyocera?  And what’s the anticipated speed?

Mark Hischar:  Five hundred feet per minute.

Cary Sherburne:  Okay.  And it’s a technology demo, so you probably don’t have pricing yet.

Mark Hischar:  No, not yet.

Cary Sherburne:  But you do expect to go into beta fairly soon I understand.

Mark Hischar:  We expect beta in 2012 and we’ll see what 2013 brings.

Cary Sherburne:  Okay.  That’s great.  And so what do you kind of see going forward in this market?  I mean, do you think that this is kind of -- I mean, the direction we’re going is -- does that mean offsets going to go away or what does it mean?

Mark Hischar:  Not at all.  In fact, right now, we’re selling more of the traditional offset presses, largely because of the technology that we’ve been able to introduce which makes it more productive than its ever been before.

Cary Sherburne:  So you can run short cost effectively run shorter run lengths.

Mark Hischar:  Absolutely.  I mean, with simultaneous plate change, with flying job change, and quite a few other innovations that we have, it really does give a run for the money for what a lot of people can see digital to be able to do in the future.  So certainly offset is not dead; we are at the moment, even before we went in to Drupa, we had a very large backlog in sheet-fed presses.  And so still that is a technology that’s around and getting better, continuing to get better.

Cary Sherburne:  So it’s interesting.  I mean, my perspective from the outside is that we’ve seen a lot of announcements of various types of sheet-fed and web-fed digital presses based on offset or in partnership with offset manufacturers or whatever, but to me it also gives your customers another level of confidence too, because they see this path forward.  Not that its going to eliminate offset but it’s a path forward; we have a digital plan, here’s the proof it, you can carry on with us and we’ll take you into the future kind of thing.

Mark Hischar:  Well one of the things with KBA is we’re looking at ink on substrate and it doesn’t necessarily have to be paper.  And we have a variety of technology.  And that’s one of the keys to the longevity of our company and moving in to inkjet is just another iteration of that.

Cary Sherburne:  Another phase, yeah.

Mark Hischar:  It’s another phase of where we’re going, so it’s very natural for us to do this.

Cary Sherburne:  That’s great.  Congratulations.

Mark Hischar:  Thank you.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Zumbiel Packaging Production Inkjet-Flexo Production Platform

Zumbiel Packaging Production Inkjet-Flexo Production Platform

Published: July 25, 2017

Ed Zumbiel shares his thoughts on Zumbiel Packaging's exciting new digital-flexo hybrid packaging press for folding carton production. The press includes the first installation of Kodak PROSPER 6000S production inkjet press for folding cartons production.

 

Video preview: Frank on Comic Books, Paper from Stone and Retail Waste

Frank on Comic Books, Paper from Stone and Retail Waste

Published: July 21, 2017

Frank opines about blank comic books going back to print, paper made from stone, and all the waste generated by online retail. These are not related, except in Frank’s warped mind.

 

Video preview: How to Protect Your Business when Managing Software Projects

How to Protect Your Business when Managing Software Projects

Published: July 20, 2017

Jennifer Matt interviews Chris Reisz-Hanson, software architect about how to protect yourself. One of the key questions that is often missed is "who owns what?" Where is the source code stored? If you own the software, you should have access to the source code under an account in your business name.

 

Video preview: Print and Marketing: An Awesome Relationship

Print and Marketing: An Awesome Relationship

Published: July 18, 2017

Cece Smith, President of Toolbox Studios, worked for P&G for many years and brought her marketing expertise to SmithPrint. Now with her branding and marketing business operating as a sister company to SmithPrint, the two exploit the symbiotic relationship the two businesses offer to their respective clients. Smith cites her attendance at Dscoop as a key turning point for realizing how the two could be blended. She provides invaluable insight on how to create programs where print is not commoditized.

 

Video preview: Frank Finds A Museum of Interesting Things at EastPack

Frank Finds A Museum of Interesting Things at EastPack

Published: July 14, 2017

While visiting EastPack, Frank is unsurprisingly drawn to a booth called "The Museum of Interesting Things" and talks to Denny Daniel who shows him some of the cool things in their collection.

 

Video preview: Standards Update: Barcode and Digital Watermarks for Active and Intelligent Packaging

Standards Update: Barcode and Digital Watermarks for Active and Intelligent Packaging

Published: July 11, 2017

Laura DiSciullo, SVP of Marketing and Product Management at GS1 US talks about the history of GS1, they created the UPC barcode, and barcode and digital watermarks technology that is enabling active and intelligent packaging.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved