Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis     Industry Economic Snapshot

Thought Leadership Video Series

Tony Heinl of Repacorp on their analog to digital transformation

Published on June 28, 2012

Tony Heinl, President of Repacorp takes time out from EFI Connect to talk to Cary Sherburne about how their company transitioned from analog to digital using Jetrion.

Cary Sherburne:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com.  And I’m here with Tony Heinl who is President of Repacorp.  Welcome.

Tony Heinl:  Thank you. 

Cary Sherburne:  So you’re a Jetrion owner?

Tony Heinl:  We are a Jetrion owner, yes. 

Cary Sherburne:  But your history is flexo, so you’ve made some analog to digital transition in your business.  Maybe you could talk about what drove you to make that move and what it’s meant to your business?

Tony Heinl:  Sure.  Now Repacorp’s, we’ve been in the manufacturing side of the business since 1995.  And it’s all been in the flexo manufacturing.  And, you know, over the years—we sell through the distributor channel.  And over the years we’ve not been as competitive as we’d like to be.  And more of the short run high-quality four color process printing.  And so back in 2007-2008 we really evaluated what equipment was out there.  And we looked at the Jetrion equipment, and we looked at the Indigoes of the world.  And really what was available.  And we decided to go to get into the digital printing with the Jetrion equipment, because, again, we just weren’t competitive in that market.

Cary Sherburne:  Yeah.

Tony Heinl:  And it was kind of a tough decision at that time, because of really where the economy was. 

Cary Sherburne:  Yes, very bold.

Tony Heinl:  Exactly, but the owner of our company which is also my brother, Rick, he said, “No, we’re going to go with it.”  And actually purchased the equipment.  And we’re extremely happy that we did.  It’s really opened up a lot of doors for us, again, through the distributor channel that we work through.  We’ve literally picked up new customers on a daily basis.

Cary Sherburne:  Oh that’s terrific.

Tony Heinl:  When you consider that you have no plate costs, and we’re using laser die cutters, so.  And when you can go to your customer and say, you know, you can, rather than just having a really nice looking logo on your product you could also have a unique shape or design of your label.  And it’s really not going to cost you any more money to do that.  There’s no tooling re-costs.

Cary Sherburne:  Right, and no delay for waiting for dyes.  

Tony Heinl:  No delay for waiting for dyes.  Something that, 4,000 maybe 5,000 four color process labels before with new tooling and everything might cost $2,000 to do it in a relatively short run.  And now you can do that exact same thing for maybe $250.

Cary Sherburne:  Wow.  That’s huge.

Tony Heinl:  So offering that through our distributor channel, we’ve been able to pick up a lot of new customers really on a daily basis.

Cary Sherburne:  I was listening to some of the keynotes here at Connect and some of the data that they’re sharing in terms of the label and packaging, label market in particular.  The penetration rate of digital in the entire market is only about 1%.  I was kind of surprised.  I thought it would have been a lot higher than that by now.

Tony Heinl:  Yeah.  You know, we’re surprised too.  It’s—I think it’s a lot of label converters.  It’s a large step, I mean, there’s a lot of up-front investment that you have to make.  And, you know, and once you make that investment then obviously you’ve got to go out and get the customers and marketing.  There’s a whole gamut that goes with it.  And also internally with the pre-press and your art department, there’s so much that goes into that, that really when we got into it we weren’t aware of some of the changes that we’d have to make internally.  And so that learning curve, for us, was several years to get everybody in place and to get the flow of the workflow down, because it really changes the operation when you’re comparing conventional flexographic printing.

Cary Sherburne:  Sure, if you’re going to be handling, you know, runs of 250,000-300,000, a few of those jobs a day, right?  And now all of a sudden you’re doing 20, 30, 40, 50 100 jobs a day.

Tony Heinl:  Exactly.  It makes a big difference.  And we really had to change our workflow to stream the orders out to production on a really quick basis.

Cary Sherburne:  Yeah, that’s terrific.  Well what a great story, thank you.

Tony Heinl:  Thank you.


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Recent Videos


Video preview: Making Print An Equal Internet Citizen

Making Print An Equal Internet Citizen

Published: November 30, 2015

Hear from Eric Wiesner, VP and GM at HP, as he talks with Senior Editor Cary Sherburne about the impact of digital display and mobile on print, and how we should be thinking about the role of print in this environment, with print becoming an equal Internet citizen. Check it out!


Video preview: Fast-Turnaround Production Of Church Bulletins Benefits From Production Inkjet

Fast-Turnaround Production Of Church Bulletins Benefits From Production Inkjet

Published: November 25, 2015

Liturgical Publications is leveraging production inkjet as an offset replacement technology for its church bulletin publishing business. Hear what Ken Shanovich, Operations Manager, has to say about this transition.


Video preview: Highcon's Vic Stalam: Free Designers from the Constraints of the Past

Highcon's Vic Stalam: Free Designers from the Constraints of the Past

Published: November 25, 2015

Highcon's Vic Stalam shows unique digital finishing applications enabled by the Highcon Euclid, including a surprise proposal for Senior Editor Cary Sherburne. He also talks about the role of paper artist Peter Dahmen in helping unshackle designers from the constraints of the past.


Video preview: Dave Hunter of Pilot Marketing: The Value of Closed Loop Color Management

Dave Hunter of Pilot Marketing: The Value of Closed Loop Color Management

Published: November 24, 2015

Dave Hunter of Pilot Marketing talks with Senior Editor Cary Sherburne about the value of closed-loop color management, replacing the manual color management process many press operators have traditionally used. Makeready reduced from hours to minutes!


Video preview: Marketing: Micro To Mega And More. Exploring What Marketers Want.

Marketing: Micro To Mega And More. Exploring What Marketers Want.

Published: November 23, 2015

InfoTrends Group Director Jim Hamilton talks with Senior Editor Cary Sherburne about upcoming research the firm will be publishing. These include exploring needs of marketers, digital packaging workflow, document outsourcing and more.


Video preview: Frank Spends Some Time with the New Xerox iGen 5

Frank Spends Some Time with the New Xerox iGen 5

Published: November 20, 2015

Frank spends some time on the show floor at this years' Graph Expo with the Xerox iGen 5. One of three Must See 'Em winners for Xerox, the iGen 5 adds a fifth printing station extending the color gamut giving more brand color flexibility to printers.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2015 WhatTheyThink. All Rights Reserved