Log In | Become a Member | Contact Us


Connect on Twitter | Facebook | LinkedIn

A New Finch Paper Product Helps Frank Romano Make a Point About Innovation

Published on June 20, 2012

Frank uses a new product from Finch called "Enviroboard" that is designed to open up new markets for printers including signage, point-of-purchase, and more. This product helps Frank make the point that innovation and new markets is what will drive future growth for printers.

Hi.  This is Frank Romano for WhatTheyThink.com.  Innovation never stops.  I love companies that come up with new ideas and new products.  Here’s a case where Finch Paper with one of their partners, Converd (I think I pronounced that right, Converd) created a new material.  It’s a board.  It’s somewhat heavy.  It’s environmentally correct.  It’s recyclable.  It’s moisture-resistant.  It’s FSC-certified.  But more importantly, it is designed to open up new  markets.  It allows you to handle signage, point of purchase displays, menu boards, aisle markers—by the way, they spelled aisle i-s-l-e, so I guess they’re selling them in Greece—end-caps, tabletops, danglers (I love that; what do you do—I print danglers), window signage, trade show displays, etc.

It’s very nice material.  It feels nice.  It reacts well to ink.  It comes in large sizes.  It can deal with most of the wide-format inkjet devices that are out there.  It is sustainable, it is environmentally correct, and it is a new material that can open up new markets for printers that are into wide format.  

Because as we know, those areas that I described with hanging signage and other things are growth areas because they don’t have an electronic competitor.  Now you could make the case that someday there’ll be large-screen television sets, but I contend in most cases they’re going to stay on some kind of material.  It has to be a relatively heavyweight material, something easy to use, and cut and die-cut.  And this kind of material, which they call Enviroboard (I think I got that right, Enviroboard), I think is just the kind of thing, the kind of innovation that opens up new markets for printers.  And I think you’ll be seeing many other paper companies coming up with unique substrates for new market segments.  This will allow printers to get into new areas where there are new revenue sources.  We’re not going to make money on the old stuff.  We’re going to make our money on new stuff.

And that’s my opinion.

         Email Icon Email    Reprint Icon Embed/Reprint

 

Discussion

By Matt Foster on Jun 20, 2012

Hello Frank, What terrific commentary on this product. Your points about innovation and the resulting profitability are spot on. Thank you. However...what you showed in the video is the "sell sheet" for the product - a summary of the FAB's and a stock list. Enviroboard, now called "Converdboard",is a bright white, double walled, rigid, miroflute corrugated board that is direct ink jet printable. I will be glad to get printed and unprinted samples to you.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Inkjet Growth Continues to Make an Impact on the Market

Inkjet Growth Continues to Make an Impact on the Market

Published: September 19, 2018

Amy Machado of IDC Research talks about her recent inkjet forecast for the entire color market. Overall numbers show that the inkjet market is growing, thanks to quality improvements and the availability of more options.

 

Video preview: The Evolution of Color Management

The Evolution of Color Management

Published: September 18, 2018

Bob Barbera, Senior Manager of Production Solutions Marketing for Canon USA, discusses the challenges of color management, such as predictability, and how the technology is evolving.

 

Video preview: Core Publishing Solutions Offers a Variety of Book Publishing Options

Core Publishing Solutions Offers a Variety of Book Publishing Options

Published: September 17, 2018

Todd Roth, VP of Manufacturing and Distribution, Core Publishing Solutions, at Thomson Reuters, discusses the company's background in web press applications, their move into digital, and their new venture selling book manufacturing for other publishers.

 

Video preview: Frank Visits Faneuil Hall’s Edes & Gill: An 18th-Century Print Shop

Frank Visits Faneuil Hall’s Edes & Gill: An 18th-Century Print Shop

Published: September 14, 2018

Frank plays with his newest toy: a model of an English common press, a design that improved upon Gutenberg’s original. He then takes a field trip to Boston’s Faneuil Hall Marketplace, location of Edes & Gill, an 18th-century print shop that has a life-size English common press as well as other period printing equipment. There, he talks with Gary Gregory, executive director and master printer, and his assistant Tyler Kerr.

 

Video preview: Smart Binding System Manufactures Fully-Automated Roll-to-Perfect Bound Variable Books with Ease

Smart Binding System Manufactures Fully-Automated Roll-to-Perfect Bound Variable Books with Ease

Published: September 13, 2018

Trish travels to Boston to visit the VIP Demonstration and Training Center at Standard Finishing Systems, and gets a tour and demonstration of their fully automated Smart Binding System.

 

Video preview: PRINT 18 Is Just Weeks Away

PRINT 18 Is Just Weeks Away

Published: September 12, 2018

Kelley Holmes of WhatTheyThink, talks with Thayer Long, President of the Association for PRINT Technologies, about what to expect at PRINT 18 just a few weeks away in Chicago.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved