Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Print 2017     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Thought Leadership Video Series

Todd Kalagher of Finlay Printing discusses the importance of attending Dscoop

Published on May 31, 2012

Cary Sherburne speaks with Todd Kalagher of Finlay Printing at Dscoop 7 about the importance of attending the event and the launch of "Book of Possibilities" component of their Marketing to Win program.

Cary Sherburne:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com, and I’m her with Todd Kalagher, who is President of Finlay in Connecticut.  Welcome.  

Todd Kalagher:  Hi, Cary.  How are you?  

Cary Sherburne: Good.  We’re here at Dscoop 7 in the nation’s capital.  

Todd Kalagher:  It’s wonderful.  

Cary Sherburne: And this is your seventh Dscoop.  

Todd Kalagher:  It is, yep.  

Cary Sherburne: That’s amazing.  And so, tell me how you – why you come to all these?  Why is it important to you?  

Todd Kalagher:  Well, I think the initial reason we all do this is, one, is the sharing and camaraderie in the industry.  I think it’s a highly sophisticated group of people.  I think we’re all friends at a level.  I think people are willing to walk up and give you ideas for your own business and we’re certainly willing to do that.  But I think there’s a lot of leveraging going on.  

This year it’s a very mature crowd.  It is intense and focused, everybody’s looking for the next thing, you know, based on not only the topic of where the industry is going, but I think for a lot of things, where HP is going.  

Cary Sherburne:  Yeah.  

Todd Kalagher:  And they rolled out a pretty wide variety of new products and we’re all trying to get our head around it.  So it’s been pretty interesting.  

Cary Sherburne:  One nice thing about most of those new products is that at least they’re backward compatible to, you know, to what you have today.  

Todd Kalagher:  Yes, absolutely.  And I think . . . 

Cary Sherburne:  They protect your investment.  

Todd Kalagher:  And they didn’t step over anybody.  And I think that was one of the things that they really thought about the products and how they’re going to get launched and how we’re going to use them in the field.  

Cary Sherburne:  Yeah.  So one of the problems that we still have, and it’s amazing to me after all these years we’ve been doing digital, but you know, we were talking about going back to ’95, and is the gap between, you know what we know in the printing industry, the possibilities are versus the design community and the brand owners understand.  So, Dscoop launched its Book of Possibilities here at the event.  

Todd Kalagher:  They did.  Well one of the thing that we’ve always tried to encourage the entire membership, and we’re all included in that, is to really take advantage of what we do every day.  And I think one of the things is that we’re not a marketing industry by nature because it’s always we’re the, you know, the shoemaker’s kids.  

Cary Sherburne:  Shoemaker’s kids, yeah.  

Todd Kalagher:  And it’s – sometimes it’s hard.  But I think what we were able to do and capture in the new program, Marketing to Win, is really develop a series of not only newsletters and a thought process of how to educate along with a pretty intense guide called, The Book of Possibilities.  And what that really includes is all the technologies from HP, but also, how to use it.  So we’re putting into people’s hand, exactly how to position, how to think about it, how do you really work with brand and designers.  And for some part of the membership, that’s an uncomfortable moment.  For us, it’s always been kind of the meat and potatoes of what we do and we think that’s more exciting the riskier we get.  But that’s where I think a lot of the industry needs to kind of look and to just kind of push themselves out there on the fringe.  

Cary Sherburne:  You know that the day before Dscoop started, they held the D.C. conference . . . 

Todd Kalagher:  Yes.  

Cary Sherburne:  Which was for designers and as I understand it, they were pretty blown away by what they saw.  

Todd Kalagher:  They were.  I was able to attend in part of a session and I think their thought process was, it’s hard for me to understand what's really, that’s digital.  When we’ve been doing it for so long, I think it’s our, I think it’s our guiding force at this point to really push people to look at it.  And then, you know, but is it digital or is it just a great delivery mechanism now?    The quality is there, it’s not a question of do I like it anymore, it’s a question of how fast can I get it and where?  

Cary Sherburne:  Yeah.  And you know, it’s almost like, you know, they don’t really care what technology it’s done on, I mean, and so it’s almost like, you know, hey, I want to tell you about digital printing as a non-starter, but hey, I’d like to tell you how, you know, I can reduce your time to market by 50 percent.  That’s a pretty powerful statement.  

Todd Kalagher:  It is.  And I think what we’re seeing too in the transition, you know, is not so much sheet fed to digital, it’s much more is it – where the application takes in.  When we’re doing books that are coffee table books and counts are 25, 50, there’s still a tremendous amount of prepress there.  The best part of the job is still there for us and I think people have to look at it a little bit differently.  Not the length of the run, it’s really the value of the job.  And there’s a whole new way of looking at this.  

Cary Sherburne: Yeah.  So, you think you’ll be able to use this program?  

Todd Kalagher:  Oh we signed up, and we’re very excited about being able to use the book, take it out, talk to our design customers and kind of get their heads spinning a little bit, ‘cause then they’re going to come back to us and say, how do we do this?  

Cary Sherburne:  Yeah, and you know what?  They’re probably going to come back with things that you never even dreamed of.  

Todd Kalagher:  I’m hoping they do.  

Cary Sherburne:  That’ll be great.  

Todd Kalagher:  Absolutely.  

Cary Sherburne:  Thanks for sharing with us.  

Todd Kalagher:  Thank you.  

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank: British Attack on Apostrophe Must Be Stopped

Frank: British Attack on Apostrophe Must Be Stopped

Published: August 18, 2017

Frank bemoans the British attempt to eliminate the apostrophe in place names. So far, only Frank has spoken out against this perversion of orthography as misguided souls take a hammer to our grammar.

 

Video preview: Third-Generation Printer Cockrell Enovation Improves Productivity with HP Indigo 10000

Third-Generation Printer Cockrell Enovation Improves Productivity with HP Indigo 10000

Published: August 15, 2017

John Cockrell, Vice President at Fort Worth based Cockrell Enovation, has used its new HP Indigo 10000 press to migrate work from offset for more efficient production. Hear what he has to say about the future of offset in his business and the kinds of applications he is producing on the HP Indigo 10000. HP Indigo's Business Development team has been a partner in this transition.

 

Video preview: Bud Light, HP and Esko: From Ideation to Production in Less than a Month

Bud Light, HP and Esko: From Ideation to Production in Less than a Month

Published: August 14, 2017

Michael Cox, a Solutions Architect at HP, Inc., talks about HP's collaboration with Esko to create limited edition Bud Light cans for a special event using Studio for Sleeves and HP's Mosaic in the design process. This eliminated the need for physical samples in the approval process. From ideation to production in less than a month -- amazing!

 

Video preview: Frank: Xeikon Roll-fed Digital Press 25th Anniversary

Frank: Xeikon Roll-fed Digital Press 25th Anniversary

Published: August 11, 2017

We are coming up on the 25th anniversary of the Xeikon roll-fed digital color printer. Frank shows some of the classic work done by this venerable machine, which is still helping printers worldwide to make money.

 

Video preview: COT Holdings Upgrades to HP Indigo 12000 for Enhanced Productivity

COT Holdings Upgrades to HP Indigo 12000 for Enhanced Productivity

Published: August 8, 2017

Nigel Worme, Managing Director of COT Holdings in Barbados, was an early adopter of HP Indigo digital presses. The third generation family company is now on its 5th generation of Indigo presses with the acquisition of an HP Indigo 10000, now field upgraded to an HP Indigo 12000, providing a single sheet size for offset and digital presses that streamlines workflow.

 

Video preview: Inside Mossberg & Company's Evolving Commercial Printing Operation

Inside Mossberg & Company's Evolving Commercial Printing Operation

Published: August 7, 2017

James Hilman, CEO of Mossberg & Company discusses their evolution from sheetfed commercial printing on paper to digital and flexo printing for packaging, even on cans!

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved