Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Printing Forecast 2018     Production Inkjet     Installations and Placements Tracker

Thought Leadership Video Series

Todd Kalagher of Finlay Printing discusses the importance of attending Dscoop

Published on May 31, 2012

Cary Sherburne speaks with Todd Kalagher of Finlay Printing at Dscoop 7 about the importance of attending the event and the launch of "Book of Possibilities" component of their Marketing to Win program.

Cary Sherburne:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com, and I’m her with Todd Kalagher, who is President of Finlay in Connecticut.  Welcome.  

Todd Kalagher:  Hi, Cary.  How are you?  

Cary Sherburne: Good.  We’re here at Dscoop 7 in the nation’s capital.  

Todd Kalagher:  It’s wonderful.  

Cary Sherburne: And this is your seventh Dscoop.  

Todd Kalagher:  It is, yep.  

Cary Sherburne: That’s amazing.  And so, tell me how you – why you come to all these?  Why is it important to you?  

Todd Kalagher:  Well, I think the initial reason we all do this is, one, is the sharing and camaraderie in the industry.  I think it’s a highly sophisticated group of people.  I think we’re all friends at a level.  I think people are willing to walk up and give you ideas for your own business and we’re certainly willing to do that.  But I think there’s a lot of leveraging going on.  

This year it’s a very mature crowd.  It is intense and focused, everybody’s looking for the next thing, you know, based on not only the topic of where the industry is going, but I think for a lot of things, where HP is going.  

Cary Sherburne:  Yeah.  

Todd Kalagher:  And they rolled out a pretty wide variety of new products and we’re all trying to get our head around it.  So it’s been pretty interesting.  

Cary Sherburne:  One nice thing about most of those new products is that at least they’re backward compatible to, you know, to what you have today.  

Todd Kalagher:  Yes, absolutely.  And I think . . . 

Cary Sherburne:  They protect your investment.  

Todd Kalagher:  And they didn’t step over anybody.  And I think that was one of the things that they really thought about the products and how they’re going to get launched and how we’re going to use them in the field.  

Cary Sherburne:  Yeah.  So one of the problems that we still have, and it’s amazing to me after all these years we’ve been doing digital, but you know, we were talking about going back to ’95, and is the gap between, you know what we know in the printing industry, the possibilities are versus the design community and the brand owners understand.  So, Dscoop launched its Book of Possibilities here at the event.  

Todd Kalagher:  They did.  Well one of the thing that we’ve always tried to encourage the entire membership, and we’re all included in that, is to really take advantage of what we do every day.  And I think one of the things is that we’re not a marketing industry by nature because it’s always we’re the, you know, the shoemaker’s kids.  

Cary Sherburne:  Shoemaker’s kids, yeah.  

Todd Kalagher:  And it’s – sometimes it’s hard.  But I think what we were able to do and capture in the new program, Marketing to Win, is really develop a series of not only newsletters and a thought process of how to educate along with a pretty intense guide called, The Book of Possibilities.  And what that really includes is all the technologies from HP, but also, how to use it.  So we’re putting into people’s hand, exactly how to position, how to think about it, how do you really work with brand and designers.  And for some part of the membership, that’s an uncomfortable moment.  For us, it’s always been kind of the meat and potatoes of what we do and we think that’s more exciting the riskier we get.  But that’s where I think a lot of the industry needs to kind of look and to just kind of push themselves out there on the fringe.  

Cary Sherburne:  You know that the day before Dscoop started, they held the D.C. conference . . . 

Todd Kalagher:  Yes.  

Cary Sherburne:  Which was for designers and as I understand it, they were pretty blown away by what they saw.  

Todd Kalagher:  They were.  I was able to attend in part of a session and I think their thought process was, it’s hard for me to understand what's really, that’s digital.  When we’ve been doing it for so long, I think it’s our, I think it’s our guiding force at this point to really push people to look at it.  And then, you know, but is it digital or is it just a great delivery mechanism now?    The quality is there, it’s not a question of do I like it anymore, it’s a question of how fast can I get it and where?  

Cary Sherburne:  Yeah.  And you know, it’s almost like, you know, they don’t really care what technology it’s done on, I mean, and so it’s almost like, you know, hey, I want to tell you about digital printing as a non-starter, but hey, I’d like to tell you how, you know, I can reduce your time to market by 50 percent.  That’s a pretty powerful statement.  

Todd Kalagher:  It is.  And I think what we’re seeing too in the transition, you know, is not so much sheet fed to digital, it’s much more is it – where the application takes in.  When we’re doing books that are coffee table books and counts are 25, 50, there’s still a tremendous amount of prepress there.  The best part of the job is still there for us and I think people have to look at it a little bit differently.  Not the length of the run, it’s really the value of the job.  And there’s a whole new way of looking at this.  

Cary Sherburne: Yeah.  So, you think you’ll be able to use this program?  

Todd Kalagher:  Oh we signed up, and we’re very excited about being able to use the book, take it out, talk to our design customers and kind of get their heads spinning a little bit, ‘cause then they’re going to come back to us and say, how do we do this?  

Cary Sherburne:  Yeah, and you know what?  They’re probably going to come back with things that you never even dreamed of.  

Todd Kalagher:  I’m hoping they do.  

Cary Sherburne:  That’ll be great.  

Todd Kalagher:  Absolutely.  

Cary Sherburne:  Thanks for sharing with us.  

Todd Kalagher:  Thank you.  

Email Icon Email         


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Recent Videos


Video preview: Is Your Tech Pack Smart Enough?

Is Your Tech Pack Smart Enough?

Published: March 19, 2018

Matthew Cochran, CCO of of Purchase Activated Apparel Technology (PAAT), is building an open digital product development network, looking to augment the traditional tech pack that is the DNA of a product. His Smart Tech Pack (STP) technology is a machine-readable file that takes some of the opportunity for human error out of the garment manufacturing process. The goal of this digital product development network is to move to a design-sell-produce model as opposed to today's design-produce-hope-to-sell model.


Video preview: “Don’t Put Pictures of Your Press on Your Website”

“Don’t Put Pictures of Your Press on Your Website”

Published: March 16, 2018

Print business owners need to have an effective “content strategy” for their websites and other online presences. John Foley, CEO of interlinkONE & Grow Socially, talks about the reasons for developing a content strategy, as well as some dos and don’ts for online content.


Video preview: Frankly Reading

Frankly Reading

Published: March 16, 2018

Frank recommends two books, one on sales training and one on applying online print. They are “25 Best Sales Tips Ever” and “Keep Calm and Print On.” This one would be funny if you had pop-ups throughout it.


Video preview: Analog-to-Digital Transformation Is Disrupting the Textiles Industry

Analog-to-Digital Transformation Is Disrupting the Textiles Industry

Published: March 15, 2018

Mark Coudray, Founder of Catalyst Plan, has nearly 50 years of experience in graphic communications. He talks about the analog-to-digital transformations that have occurred in the industry over the past few decades. The fourth iteration of analog-to-digital transformation is revolutionizing the discipline of marketing and having a huge impact on the textiles and apparel industries. He offers guidance to buy time and gain breathing room.


Video preview: Chris Simpson from Blue Ion Talks about Available Tools to Engage in B2C Marketing

Chris Simpson from Blue Ion Talks about Available Tools to Engage in B2C Marketing

Published: March 14, 2018

Chris Simpson, Digital Marketing Director at Blue Ion, talks about how companies can make a transition from marketing B2B to marketing B2C. He identifies a set of tools from Google and others that can help companies add this new capability.


Video preview: The Amazing Story of Sandilake Clothing

The Amazing Story of Sandilake Clothing

Published: March 13, 2018

Mel Lay, Owner of Sandilake Clothing, has a riveting story of how she went from producing clothing for her kids in 2014 to being a garment icon. Her business has grown largely through the use of social media, including her public battle with Target and ultimately her appearance on Shark Tank. Great story! Lots of guidance about how others can use social media to grow their businesses.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved