Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     drupa 2016     European Coverage     Production Inkjet Analysis     2016 Business Conditions Report

Mark Levenson of Sage Publishing gives a print buyer's perspective on drupa

Published on May 25, 2012

Mark Levenson, Manager of US Manufacturing and Composition for Sage Publishing shares his views of drupa 2012. Mark offers a unique perspective from a print buyer's point of view and shares the most exciting thing he saw: nanography!

Cary Sherburne:  Hi, I'm Cary Sherburne, Senior Editor at WhatTheyThink and I'm here with Mark Levenson, who is the Manager of U. S. Manufacturing and Composition for Sage.  Welcome.

Mark Levenson:  Thank you.

Cary Sherburne:  For our viewers maybe you could kind of give us a little review of what Sage is all about?

Mark Levenson:  Yeah, Sage Publication is a global publishing company with offices headquartered in Thousand Oaks, California.  Offices in the U.K., New Delhi and Singapore.  We focus on educational publishing.  Therefore, we have K-12 and then also the college reference and another large focus is the research methods journals.

Cary Sherburne:  Okay, and so in your role at Sage then, what is your role at Sage?

Mark Levenson:  My role at Sage is to oversee all of the actual print buying, working with our print vendors closely.  Also working with our composition vendors and making sure that everything's running smoothly.

Cary Sherburne:  And we're here at Drupa 2012 in Dusseldorf, Germany and we don't see actually, normally a lot of print buyers here – so why were you interested in coming here?

Mark Levenson:  With the big changes going on in the printing industry, it's important to Sage to work closely with our print vendors or our partners, looking at the newest technologies, whether it's in mechanical or digital, seeing what's the best for our printers and also for ourself.

Cary Sherburne:  And what is the most existing thing you've seen?

Mark Levenson:  Actually, the most exciting thing I've seen is probably the new nanography.  I learned a new word today – I think it's fantastic. Also the HP 10,000.  You know the concept here at Drupa 2012 seems to be bigger and faster.

Cary Sherburne:  Yeah the B12 – sorry – B2 sheet fed digital is just there's just a bunch of them.  But you picked a couple of good highlights there.  And you don't – I don't know there are a lot of book printing specific solutions here too on the inkjet side.  I don't know if you guys are looking into that at all.

Mark Levenson:  Yeah, inkjet is definitely being looked in to.  What we found is that the toner is good from zero, excuse me one to 500.  The toner goes from five to 2,000.

Cary Sherburne:  Inkjet.

Mark Levenson:  Excuse me, the inkjet goes from five to 2,000 and then we have our traditional or the mechanical printing for higher run quantities.  

Cary Sherburne:  And so how does that work with you in terms of your relationships?  Do you work with print service providers and try to help them decide how to move to the future or do you look for providers that already have those capabilities?

Mark Levenson:  Actually, we work with our current vendors.  Each of them are actually here at the show as well.

Cary Sherburne:  Oh, that's great.

Mark Levenson:  So we've been able to meet up with them.  Kind of get an idea of what they're looking at and see what best fits for all of us together.

Cary Sherburne:  And how many, approximately how many printers are in your portfolio of printers?

Mark Levenson:  Currently, we have about four to five.  And we usually focus on – or we have three main ones and then we have an international printer.

Cary Sherburne:  Okay, great.  So the three main ones are the ones that are here with you looking at the technology?

Mark Levenson:  Correct.

Cary Sherburne:  That's great.  That's very exciting.  You think you'll come back in 2016?

Mark Levenson:  Absolutely.  I can't wait to see what's coming out next.

Cary Sherburne:  Oh, that's great.  Thanks.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank Loves Coupons

Frank Loves Coupons

Published: April 29, 2016

Frank loves coupons. They save money and they are in print. Or they are online and you print them out with your paper and ink. Or they are on your mobile device and you do a pixel pass at checkout.

 

Video preview: The History of Print and Paper, According to Mohawk

The History of Print and Paper, According to Mohawk

Published: April 28, 2016

Chris Harrold, Vice President and Creative Director at Mohawk, talks about Mohawk's support for digital-friendly fine papers over the last 17 years and its recently expanded non-paper portfolio for wide format inkjet. He also explains the role of Mohawk's Print Innovation Center and gives examples of beautiful print that reflect the re-emergence of the importance of print.

 

Video preview: The Dscoop Difference: Sharing, Giving and Getting

The Dscoop Difference: Sharing, Giving and Getting

Published: April 26, 2016

Mike Duggal, CEO of Duggal Visual Solutions in New York, and Conference Chair for Dscoop 11, talks with Senior Editor Cary Sherburne about the Dscoop experience and what makes it different from other organizations. He shares a very personal experience as an example.

 

Video preview: The Coolest Packaging Innovation You Never Saw

The Coolest Packaging Innovation You Never Saw

Published: April 25, 2016

Have you ever stressed out at a self-checkout station because you couldn’t scan the #@?§#! UPC code on the package? Digimarc Corp. has come up with a way to make the entire surface of the package scannable, but in a way that’s invisible to the eye. Digimarc’s Larry Logan explains how the innovation makes packaging a part of the Internet of Things.

 

Video preview: ISA President & CEO Lori Anderson Talks Record Breaking Crowd at Sign Expo

ISA President & CEO Lori Anderson Talks Record Breaking Crowd at Sign Expo

Published: April 22, 2016

Richard Romano talks to Lori Anderson, President & CEO of ISA, on the first day of the ISA Sign Expo in Orlando where she talks about a record-breaking crowd. They discuss what is driving the increased interest in signage and sign-making as well as the hot new technologies being featured at the show.

 

Video preview: Adi Chinai On The Massive Paradigm Shift In Book Printing

Adi Chinai On The Massive Paradigm Shift In Book Printing

Published: April 21, 2016

Adi Chinai, Managing Director at King Printing, talks about the massive paradigm shift that has occurred in book printing. He states that in the last 10 years, there has been more change than in the previous 30 years with the advent of production inkjet and the software driving it, to a near-lights-out model

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved