Log In | Become a Member | Contact Us


Leading printing executives into the future

Connect on Twitter | Facebook | LinkedIn

Frank Romano on the mottos he sees at drupa

Published on May 16, 2012

Frank runs down his list of interesting show mottos that he observed during drupa.

Hi, this is Frank Romano for WhatTheyThink.com.  One of the things I like do is wander around trade shows, especially one as big as Drupa and look at all the different mottos that companies have.  For instance, Hewlett-Packard.  Their motto is "make it matter."  When I saw that the first time I thought it was sort of like E=MC2 that somehow their machine turns energy into matter.   Pitney Bowes – "the art of success."  I'm not quote certain what that's all about.  Manroland is the best one I think – "we are print©."  By the way has a copyright symbol on it.  Epson – "exceed your vision."  Not quite certain where that's going.  Screen – "take a closer look."  I did.  It was interesting.  Canon has been repeating the same one – "we speak image."  I like that sort of by the way.  It's an interesting contradiction but it says something about the way we print nowadays which is mostly imagery.  Ricoh has words.  "Imagine.  Change."  So, if you imagine something and then you have to change to it.  Whatever.

AGFA – "Stay ahead."  Well, okay if your technology is that good well now you just stay ahead of the competition.  Xerox – "delight your customers."  Well if you gave me a back rub I would buy a machine.  It would be that easy.  Fujifilm – "the power to succeed."   

I understand what they're all aiming for here.  They all want you to understand that what they provide you with allows you to succeed in some way, shape or form.  EFI was very interesting, almost a musical connotation – "don't miss a beat."  I thought it should be "don't miss the beat" but who knows.  Kodak, they're very interesting – "yellow changes everything."  That reminded me of UPS by the way – you know "think What Brown can do for you."  So other companies then use colors as a way of describing themselves.  

What's nice is that they have these mottos.  It's a way of sort of getting everything in the marketing world coalesced under one sort of understandable theme.  But the most important think I think companies have to do is introduce great products.  And that's how you will be known.  I mean Apple doesn't have a motto.  It used to be "think different" and they got rid of that real fast.  Because really what they are all about are great products.  And the same is true in the printing industries.  It's all about great products and those products help me as a user become great as well.  And that's my opinion.  

Everyone asks me what was the hottest thing there?  Well I want to give you two things that probably most people aren't even mentioning.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank:  Saving Money Through Typeface Choices

Frank: Saving Money Through Typeface Choices

Published: August 22, 2014

This week, Frank talks about typefaces that save ink. A teen recently told the federal government that he could save them $400 million by switching from Times New Roman to Garamond.

 

Video preview: Solution Selling and Web-to-Print

Solution Selling and Web-to-Print

Published: August 21, 2014

Jennifer Matt talks about how web-to-print can enable printers to extend their value beyond the shipment of printed materials. Web-to-Print allows you to start providing marketing logistics to your customers.

 

Video preview: The New MBO America:  Begin with the End in Mind

The New MBO America: Begin with the End in Mind

Published: August 21, 2014

Lance Martin, Director of Sales for MBO America, talks to Cary Sherburne about "The New MBO" and why it's important to begin the print job with finishing in mind.

 

Video preview: The 3-Legged Stool of Talent Assessment

The 3-Legged Stool of Talent Assessment

Published: August 20, 2014

Jerry Scher, Principal at Peak Focus, talks to Eric Vessels about talent assessment workflow and explains the "3-Legged Stool of Talent Assessment".

 

Video preview: Critical Mass Building Toward Color in Transactional Printing

Critical Mass Building Toward Color in Transactional Printing

Published: August 20, 2014

Dave Smith, Director of Operations at DST Output, talks to Cary Sherburne about some details about their business and the critical mass building toward color in transactional printing.

 

Video preview: The Challenges of MIS for the Packaging Sector

The Challenges of MIS for the Packaging Sector

Published: August 19, 2014

Pat Henry talks to Wilhelm Welsch, Managing Director at The Quick Brown Fox, about the unique challenges for MIS in the packaging sector.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2014 WhatTheyThink. All Rights Reserved