Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Printing Forecast 2018     Production Inkjet     Installations and Placements Tracker

Frank Romano on the mottos he sees at drupa

Published on May 16, 2012

Frank runs down his list of interesting show mottos that he observed during drupa.

Hi, this is Frank Romano for WhatTheyThink.com.  One of the things I like do is wander around trade shows, especially one as big as Drupa and look at all the different mottos that companies have.  For instance, Hewlett-Packard.  Their motto is "make it matter."  When I saw that the first time I thought it was sort of like E=MC2 that somehow their machine turns energy into matter.   Pitney Bowes – "the art of success."  I'm not quote certain what that's all about.  Manroland is the best one I think – "we are print©."  By the way has a copyright symbol on it.  Epson – "exceed your vision."  Not quite certain where that's going.  Screen – "take a closer look."  I did.  It was interesting.  Canon has been repeating the same one – "we speak image."  I like that sort of by the way.  It's an interesting contradiction but it says something about the way we print nowadays which is mostly imagery.  Ricoh has words.  "Imagine.  Change."  So, if you imagine something and then you have to change to it.  Whatever.

AGFA – "Stay ahead."  Well, okay if your technology is that good well now you just stay ahead of the competition.  Xerox – "delight your customers."  Well if you gave me a back rub I would buy a machine.  It would be that easy.  Fujifilm – "the power to succeed."   

I understand what they're all aiming for here.  They all want you to understand that what they provide you with allows you to succeed in some way, shape or form.  EFI was very interesting, almost a musical connotation – "don't miss a beat."  I thought it should be "don't miss the beat" but who knows.  Kodak, they're very interesting – "yellow changes everything."  That reminded me of UPS by the way – you know "think What Brown can do for you."  So other companies then use colors as a way of describing themselves.  

What's nice is that they have these mottos.  It's a way of sort of getting everything in the marketing world coalesced under one sort of understandable theme.  But the most important think I think companies have to do is introduce great products.  And that's how you will be known.  I mean Apple doesn't have a motto.  It used to be "think different" and they got rid of that real fast.  Because really what they are all about are great products.  And the same is true in the printing industries.  It's all about great products and those products help me as a user become great as well.  And that's my opinion.  

Everyone asks me what was the hottest thing there?  Well I want to give you two things that probably most people aren't even mentioning.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Inside FESPA 2018's Print Make Wear

Inside FESPA 2018's Print Make Wear "Fast Fashion" Microfactory

Published: May 25, 2018

Debbie McKeegan, Textile Ambassador for FESPA 2018, walks us through the Print Make Wear microfactory and demonstrates the process of textile printing from beginning to end.

 

Video preview: A Little Place for Your Stuff

A Little Place for Your Stuff

Published: May 25, 2018

Frank is distraught because the last US Blockbuster Video Store is closing. He does a quick review of recorded media, from tape cassettes, to video tape, to CD, to video disc, and even USB sticks.

 

Video preview: SEAMS: The Voice of the Sewn Products Industry

SEAMS: The Voice of the Sewn Products Industry

Published: May 24, 2018

At this week's TechTextil, Will Duncan, Executive Director of SEAMS, talks about SEAMS which, for 50 years, has been the "voice" of the U.S. sewn products industry. Members include brands and retailers, as well as the textile supply sector. "Made in America" is the association's main initiative.

 

Video preview: Product and Technology Changes Afoot at Xeikon

Product and Technology Changes Afoot at Xeikon

Published: May 24, 2018

At the recent Xeikon Café, Filip Weymans, Vice President of Marketing for Xeikon, discusses some recent technology and product changes that customers can look forward to, from the addition of dry toner and UV inkjet to a complete digital technology upgrade.

 

Video preview: Techtextil 2018: New Technologies—and Challenges—for Textile Printing

Techtextil 2018: New Technologies—and Challenges—for Textile Printing

Published: May 23, 2018

Brian Francois, Executive Vice President of AATCC, discusses the analog-to-digital transformation in textile printing, and identifies such emerging challenges as wearable technology and developing and implementing color standards for LED lighting.

 

Video preview: New 3D Hologram Solution for Label and Packaging Security

New 3D Hologram Solution for Label and Packaging Security

Published: May 23, 2018

Matt Hirsch Ph.D., Co-Founder and CTO of Lumii, talks to David Zwang about a new solution for label and packaging security that allows 2D printers and presses generate holographic 3D effects. Using proprietary algorithms and Terascale computing, the Lumii Light Field Engine calculates the exact patterns for a duplex print from a single image to create a visual 3D object from a 2D pattern.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved