Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     SGIA EXPO     Production Inkjet     Installations and Placements Tracker

Frank Romano on the mottos he sees at drupa

Published on May 16, 2012

Frank runs down his list of interesting show mottos that he observed during drupa.

Hi, this is Frank Romano for WhatTheyThink.com.  One of the things I like do is wander around trade shows, especially one as big as Drupa and look at all the different mottos that companies have.  For instance, Hewlett-Packard.  Their motto is "make it matter."  When I saw that the first time I thought it was sort of like E=MC2 that somehow their machine turns energy into matter.   Pitney Bowes – "the art of success."  I'm not quote certain what that's all about.  Manroland is the best one I think – "we are print©."  By the way has a copyright symbol on it.  Epson – "exceed your vision."  Not quite certain where that's going.  Screen – "take a closer look."  I did.  It was interesting.  Canon has been repeating the same one – "we speak image."  I like that sort of by the way.  It's an interesting contradiction but it says something about the way we print nowadays which is mostly imagery.  Ricoh has words.  "Imagine.  Change."  So, if you imagine something and then you have to change to it.  Whatever.

AGFA – "Stay ahead."  Well, okay if your technology is that good well now you just stay ahead of the competition.  Xerox – "delight your customers."  Well if you gave me a back rub I would buy a machine.  It would be that easy.  Fujifilm – "the power to succeed."   

I understand what they're all aiming for here.  They all want you to understand that what they provide you with allows you to succeed in some way, shape or form.  EFI was very interesting, almost a musical connotation – "don't miss a beat."  I thought it should be "don't miss the beat" but who knows.  Kodak, they're very interesting – "yellow changes everything."  That reminded me of UPS by the way – you know "think What Brown can do for you."  So other companies then use colors as a way of describing themselves.  

What's nice is that they have these mottos.  It's a way of sort of getting everything in the marketing world coalesced under one sort of understandable theme.  But the most important think I think companies have to do is introduce great products.  And that's how you will be known.  I mean Apple doesn't have a motto.  It used to be "think different" and they got rid of that real fast.  Because really what they are all about are great products.  And the same is true in the printing industries.  It's all about great products and those products help me as a user become great as well.  And that's my opinion.  

Everyone asks me what was the hottest thing there?  Well I want to give you two things that probably most people aren't even mentioning.

         Email Icon Email    Reprint Icon Embed/Reprint

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Who's Making Money at Digital/Inkjet Printing?

Who's Making Money at Digital/Inkjet Printing?

Published: October 19, 2018

Frank reviews “Who’s Making Money at Digital/Inkjet Printing...and How” by noted sales consultants Bill Farquharson and Kelly Mallozzi. They do a great job presenting useful information on markets and methods for selling digital/inkjet printing, and how selling digital differs from traditional print sales.

 

Video preview: HP’s Alon Bar-Shany on Trends in Labels and Flexible Packaging

HP’s Alon Bar-Shany on Trends in Labels and Flexible Packaging

Published: October 18, 2018

Dave Zwang talks to Alon Bar-Shany, General Manager for HP Indigo, HP Inc., about the growth he has been seeing in both the label and flexible packaging markets, as well as how the industry can learn from past commercial printing experience to avoid pitfalls in the future.

 

Video preview: UV-LED Curing Helps Bring Jobs Back to Offset

UV-LED Curing Helps Bring Jobs Back to Offset

Published: October 18, 2018

Chris Manley, President of Graphco, which represents RMGT in the U.S., talks about how the advantages of UV-LED curing are driving customers to "unplug" their digital presses and move more jobs to offset to increase profitability.

 

Video preview: CloudLab's Tailor-Made Web-to-Print Solutions

CloudLab's Tailor-Made Web-to-Print Solutions

Published: October 17, 2018

Marc Horriar, CEO and Founder, talks about CloudLab, one of the largest web-to-print vendors in Europe, and whose U.S. branch opened in 2017. CloudLab has more than 200 customers in 25 countries. Some of the largest online print businesses in the world use CloudLab, which focuses on solutions tailored to each business rather than a one-size-fits-all approach.

 

Video preview: New RSA Releases Help Boost In-Plant Automation and Productivity

New RSA Releases Help Boost In-Plant Automation and Productivity

Published: October 17, 2018

Vince Tutino, Senior Product Manager for Rochester Software Associates (RSA), discusses three updated products designed to increase productivity and automation for in-plants: WebCRD Web to print software, QDirect output manager, and RSA's Universal prepress suite, ReadyPrint.

 

Video preview: Colter and Peterson Announces New Saber Cutting Line

Colter and Peterson Announces New Saber Cutting Line

Published: October 16, 2018

Finishing products manufacturer Colter and Peterson has been in the industry for 100 years and continues to innovate the paper finishing business. President Bruce Peterson, grandson of the company's founder, talks with Kelley Holmes about C&P's new line of Saber cutters.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved