Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     drupa 2016     European Coverage     Production Inkjet Analysis     2016 Business Conditions Report

Frank Romano on the mottos he sees at drupa

Published on May 16, 2012

Frank runs down his list of interesting show mottos that he observed during drupa.

Hi, this is Frank Romano for WhatTheyThink.com.  One of the things I like do is wander around trade shows, especially one as big as Drupa and look at all the different mottos that companies have.  For instance, Hewlett-Packard.  Their motto is "make it matter."  When I saw that the first time I thought it was sort of like E=MC2 that somehow their machine turns energy into matter.   Pitney Bowes – "the art of success."  I'm not quote certain what that's all about.  Manroland is the best one I think – "we are print©."  By the way has a copyright symbol on it.  Epson – "exceed your vision."  Not quite certain where that's going.  Screen – "take a closer look."  I did.  It was interesting.  Canon has been repeating the same one – "we speak image."  I like that sort of by the way.  It's an interesting contradiction but it says something about the way we print nowadays which is mostly imagery.  Ricoh has words.  "Imagine.  Change."  So, if you imagine something and then you have to change to it.  Whatever.

AGFA – "Stay ahead."  Well, okay if your technology is that good well now you just stay ahead of the competition.  Xerox – "delight your customers."  Well if you gave me a back rub I would buy a machine.  It would be that easy.  Fujifilm – "the power to succeed."   

I understand what they're all aiming for here.  They all want you to understand that what they provide you with allows you to succeed in some way, shape or form.  EFI was very interesting, almost a musical connotation – "don't miss a beat."  I thought it should be "don't miss the beat" but who knows.  Kodak, they're very interesting – "yellow changes everything."  That reminded me of UPS by the way – you know "think What Brown can do for you."  So other companies then use colors as a way of describing themselves.  

What's nice is that they have these mottos.  It's a way of sort of getting everything in the marketing world coalesced under one sort of understandable theme.  But the most important think I think companies have to do is introduce great products.  And that's how you will be known.  I mean Apple doesn't have a motto.  It used to be "think different" and they got rid of that real fast.  Because really what they are all about are great products.  And the same is true in the printing industries.  It's all about great products and those products help me as a user become great as well.  And that's my opinion.  

Everyone asks me what was the hottest thing there?  Well I want to give you two things that probably most people aren't even mentioning.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: FastSigns’ Catherine Monson Talks with Richard Romano

FastSigns’ Catherine Monson Talks with Richard Romano

Published: May 1, 2016

President & CEO Catherine Monson talks about the latest news from FastSigns, trends in signage, and the growing demand for dynamic digital signage.

 

Video preview: Frank Loves Coupons

Frank Loves Coupons

Published: April 29, 2016

Frank loves coupons. They save money and they are in print. Or they are online and you print them out with your paper and ink. Or they are on your mobile device and you do a pixel pass at checkout.

 

Video preview: The History of Print and Paper, According to Mohawk

The History of Print and Paper, According to Mohawk

Published: April 28, 2016

Chris Harrold, Vice President and Creative Director at Mohawk, talks about Mohawk's support for digital-friendly fine papers over the last 17 years and its recently expanded non-paper portfolio for wide format inkjet. He also explains the role of Mohawk's Print Innovation Center and gives examples of beautiful print that reflect the re-emergence of the importance of print.

 

Video preview: The Dscoop Difference: Sharing, Giving and Getting

The Dscoop Difference: Sharing, Giving and Getting

Published: April 26, 2016

Mike Duggal, CEO of Duggal Visual Solutions in New York, and Conference Chair for Dscoop 11, talks with Senior Editor Cary Sherburne about the Dscoop experience and what makes it different from other organizations. He shares a very personal experience as an example.

 

Video preview: The Coolest Packaging Innovation You Never Saw

The Coolest Packaging Innovation You Never Saw

Published: April 25, 2016

Have you ever stressed out at a self-checkout station because you couldn’t scan the #@?§#! UPC code on the package? Digimarc Corp. has come up with a way to make the entire surface of the package scannable, but in a way that’s invisible to the eye. Digimarc’s Larry Logan explains how the innovation makes packaging a part of the Internet of Things.

 

Video preview: ISA President & CEO Lori Anderson Talks Record Breaking Crowd at Sign Expo

ISA President & CEO Lori Anderson Talks Record Breaking Crowd at Sign Expo

Published: April 22, 2016

Richard Romano talks to Lori Anderson, President & CEO of ISA, on the first day of the ISA Sign Expo in Orlando where she talks about a record-breaking crowd. They discuss what is driving the increased interest in signage and sign-making as well as the hot new technologies being featured at the show.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved