Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     SGIA Expo     Graph Expo     European Coverage     Production Inkjet Analysis     Printing Industry Conditions Report

Ariva a Clear Standout in Printing

Published on April 25, 2012

Ariva's Sales Director Charlie Launsbach and Cary Sherburne discuss some more unique digital printing applications the company offers.

Interviewer:  Hi.  I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and we’re back here with Charlie Launsbach who’s Sales Director at Ariva.  And are you going to share with us some more really unique and exciting applications that especially digital printers can jump up their businesses with?

Charlie Launsbach:  Yes, definitely.  Glad to be here.  So one of the products that we’ve just introduced to the marketplace, which we’re extremely excited about and is extremely unique, is our Fusion Crystal Clear Cling.  And one of the things that we’re so excited about this product is because for the first time digital print providers that have high heat toner equipment can now print static cling.  And that’s unlike any other think product that’s out there because traditionally, cling products stretch and shrink on high heat toner equipment and now we’ve solved that problem.  

Interviewer:  Okay, that’s great.  

Charlie Launsbach:  One of the attributes of this product is that it truly is a clear product, so after it’s printed and cut this product becomes clearer as it gets put on glasses or windows.  And for that reason, we call it Fusion Crystal Clear.  And some of our customers that have used this product really like the way it jumps on the glass and that’s what they call it in that business, is jumping on the glass, okay?  So what our sales consultants have been doing with our Ariva customers is really training them on how to use the product, but also this product can be put on indoors, outdoors, in almost any temperature, wet or dry.  So you don’t need to be an expert anymore to print static cling.  You can use your digital printing equipment and now be a really full service provider.

Interviewer:  That’s great.  And what else do you have up your sleeve?

Charlie Launsbach:  One of the other products that we constantly would hear from our digital printers is I don’t like to print polyester synthetic materials.  And one of the reasons they don’t like to print synthetic polyester materials is because they have so much static and they block and they build.  So what we’ve introduced at Ariva really is one of the only products out on the market, is our Fusion Soft Polyester.  And there’s a lot of…

Interviewer:  Can I feel it?

Charlie Launsbach:  Yes.  

Interviewer:  Oh, cool.

Charlie Launsbach:  There’s a lot of synthetic paper products out there, but this is one of the only ones that is truly anti-static.  So now you have a synthetic paper that, just like the others, it’s waterproof, it’s tear-proof, it’s indoor, it’s outdoor, but this product folds, scores, and it also punches.  So if you use the right caliber, we offer it in three weights, you can do almost anything with it.  One of the most unique attributes of the soft polyester product is that anything that a customer might have laminated before no longer needs to be laminated because the product is anti-stain.  

Interviewer:  What’s on there?

Charlie Launsbach:  This is ketchup.  And what you can do is this can be used in the restaurant industry, the POP industry, and you can see the ketchup comes right off of this and it does not stain.  So although it has all the other attributes, this is just something extra that can provide value for end users.

Interviewer:  So this would be a great thing for menus, placemats, those kinds of things in the restaurant business.

Charlie Launsbach:  That’s correct.  Manuals, anything that need to be done one-off, digitally, maybe at different locations throughout the country.

Interviewer:  Mhmm.  And I’m just wondering, there wouldn’t be any dust with this so this could be even a clean room application.

Charlie Launsbach:  We’ve had several clean room applications for this.

Interviewer:  Yeah, that’s a great one.  Well, that’s really cool.  Thank you for sharing.

Charlie Launsbach:  Well, thank you for having me.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Esko: Helping Brand Owners and Converters Streamline the Packaging Supply Chain

Esko: Helping Brand Owners and Converters Streamline the Packaging Supply Chain

Published: August 25, 2016

Udo Panenka, Esko's President, talks about how the company is working to make the packaging supply chain more efficient, from brand owner to shelf. Esko Software Platform 16 and new platemaking capabilities are among new developments.

 

Video preview: Why Collective Intelligence Makes a Difference

Why Collective Intelligence Makes a Difference

Published: August 24, 2016

The trade association IDEAlliance operates Leading Indicators™, a survey-based summary of metrics, trends, and issues critical to print, mail, fulfillment, and marketing services providers. Printer Warren Werbitt is a regular contributor to and a firm believer in the Leading Indicators database, which he calls essential to making educated decisions about business strategy. He also talks about why he's "thrilled" to see Epicomm and IDEAlliance become one organization.

 

Video preview: New from PCMC: CI Flexography in a Compact Format

New from PCMC: CI Flexography in a Compact Format

Published: August 23, 2016

The Paper Converting Machine Company (PCMC) recently introduced its newest central impression (CI) flexographic packaging press, the Fusion C, in an open-house event at its factory in Green Bay, WI. PCMC’s Rodney J. Pennings talks about what makes the Fusion C unique and discusses the company’s commitment to lean manufacturing.

 

Video preview: Performance POP Sees Market Differentiation in 2D/3D Projects

Performance POP Sees Market Differentiation in 2D/3D Projects

Published: August 23, 2016

Taylor White, CEO of Performance POP in Dallas, recently invested in four HP large format printers to expand its POP business, which he saw as the future of the company. The company sells to retailers and retail brands, producing both 2D and 3D displays. Combined, these offer the company significant market differentiation. Performance POP also produces many hybrid digital/offset projects.

 

Video preview: One Canon: What does it mean?

One Canon: What does it mean?

Published: August 22, 2016

Francis McMahon, Vice President at Canon USA and Senior Vice President at Canon Solutions America, explains the One Canon approach to the market under the leadership of Toyo Kuwamura, moving the company from a product focused organization to a customer focused organization, the next logical step in the integration of the organization following Canon's acquisition of Oce.

 

Video preview: Carisma Large Format Adds 3D Value to 2D Printing with MASSIVit 3D

Carisma Large Format Adds 3D Value to 2D Printing with MASSIVit 3D

Published: August 22, 2016

The first installation of a MASSIVit 1800 3D printer in North America at Carisma Large Format in New York has enabled the company to produce very unusual and compelling 2D/3D bus and truck wraps for the likes of Sony, who took advantage of these capabilities to promote the Angry Birds movie. Gil explains what it takes to add 3D to the mix.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved