Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:   Hunkeler Innovationdays     European Coverage     Production Inkjet Analysis     Industry Economic Snapshot

Ariva a Clear Standout in Printing

Published on April 25, 2012

Ariva's Sales Director Charlie Launsbach and Cary Sherburne discuss some more unique digital printing applications the company offers.

Interviewer:  Hi.  I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and we’re back here with Charlie Launsbach who’s Sales Director at Ariva.  And are you going to share with us some more really unique and exciting applications that especially digital printers can jump up their businesses with?

Charlie Launsbach:  Yes, definitely.  Glad to be here.  So one of the products that we’ve just introduced to the marketplace, which we’re extremely excited about and is extremely unique, is our Fusion Crystal Clear Cling.  And one of the things that we’re so excited about this product is because for the first time digital print providers that have high heat toner equipment can now print static cling.  And that’s unlike any other think product that’s out there because traditionally, cling products stretch and shrink on high heat toner equipment and now we’ve solved that problem.  

Interviewer:  Okay, that’s great.  

Charlie Launsbach:  One of the attributes of this product is that it truly is a clear product, so after it’s printed and cut this product becomes clearer as it gets put on glasses or windows.  And for that reason, we call it Fusion Crystal Clear.  And some of our customers that have used this product really like the way it jumps on the glass and that’s what they call it in that business, is jumping on the glass, okay?  So what our sales consultants have been doing with our Ariva customers is really training them on how to use the product, but also this product can be put on indoors, outdoors, in almost any temperature, wet or dry.  So you don’t need to be an expert anymore to print static cling.  You can use your digital printing equipment and now be a really full service provider.

Interviewer:  That’s great.  And what else do you have up your sleeve?

Charlie Launsbach:  One of the other products that we constantly would hear from our digital printers is I don’t like to print polyester synthetic materials.  And one of the reasons they don’t like to print synthetic polyester materials is because they have so much static and they block and they build.  So what we’ve introduced at Ariva really is one of the only products out on the market, is our Fusion Soft Polyester.  And there’s a lot of…

Interviewer:  Can I feel it?

Charlie Launsbach:  Yes.  

Interviewer:  Oh, cool.

Charlie Launsbach:  There’s a lot of synthetic paper products out there, but this is one of the only ones that is truly anti-static.  So now you have a synthetic paper that, just like the others, it’s waterproof, it’s tear-proof, it’s indoor, it’s outdoor, but this product folds, scores, and it also punches.  So if you use the right caliber, we offer it in three weights, you can do almost anything with it.  One of the most unique attributes of the soft polyester product is that anything that a customer might have laminated before no longer needs to be laminated because the product is anti-stain.  

Interviewer:  What’s on there?

Charlie Launsbach:  This is ketchup.  And what you can do is this can be used in the restaurant industry, the POP industry, and you can see the ketchup comes right off of this and it does not stain.  So although it has all the other attributes, this is just something extra that can provide value for end users.

Interviewer:  So this would be a great thing for menus, placemats, those kinds of things in the restaurant business.

Charlie Launsbach:  That’s correct.  Manuals, anything that need to be done one-off, digitally, maybe at different locations throughout the country.

Interviewer:  Mhmm.  And I’m just wondering, there wouldn’t be any dust with this so this could be even a clean room application.

Charlie Launsbach:  We’ve had several clean room applications for this.

Interviewer:  Yeah, that’s a great one.  Well, that’s really cool.  Thank you for sharing.

Charlie Launsbach:  Well, thank you for having me.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank on JC Penney and its Catalog

Frank on JC Penney and its Catalog

Published: April 17, 2015

When JC Penney killed their catalog, Frank opined that was the beginning of the end of the retailer. Things did get bad and now they are bringing the catalog back.

 

Video preview: Gerardo Cerros of CMA Imaging Talks About Latest Developments in Color Measurement and Management

Gerardo Cerros of CMA Imaging Talks About Latest Developments in Color Measurement and Management

Published: April 16, 2015

Gerardo Cerros, CEO of CMA Imaging, discusses the Color Management Advice the company can offer to printers and packaging converters as they move from ink density to spectral measurements and incorporate other modern color measurement and management techniques.

 

Video preview: Ricoh Europe's Benoit Chatelard speaks about Ricoh Europe's services offerings

Ricoh Europe's Benoit Chatelard speaks about Ricoh Europe's services offerings

Published: April 16, 2015

Benoit Chatelard, General Manager for Production Printing Solutions, Ricoh Europe, talks with Senior Editor Cary Sherburne about how Ricoh services are helping customers be more profitable and efficient.

 

Video preview: Lori Anderson, CEO at International Sign Association on Sign Expo 2015

Lori Anderson, CEO at International Sign Association on Sign Expo 2015

Published: April 15, 2015

Richard Romano talks to Lori Anderson, President and CEO at International Sign Association about Sign Expo 2015. Lori highlights what was on display at the show.

 

Video preview: Production Inkjet Delivers for Allied Printing

Production Inkjet Delivers for Allied Printing

Published: April 14, 2015

Tony Pelc, Chief Operating Officer at Allied Printing, talks about business drivers for acquisition of an HP T300 Inket Web Press, moving to a white-paper-in environment, allowing for faster turn times, new applications and a focus on higher value products, as well as making the offset environment more productive.

 

Video preview: Shaun Corbridge on Successful Print MIS Implementations

Shaun Corbridge on Successful Print MIS Implementations

Published: April 13, 2015

Jane Mugford of WhatTheyThink's Print Software Section talks to Shaun Corbridge, CEO and Founder at Atomology about Print MIS implementation, integration, and setting up Print MIS to handle various workflows.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2015 WhatTheyThink. All Rights Reserved