Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:   Hunkeler Innovationdays     European Coverage     Production Inkjet Analysis     Industry Economic Snapshot

Ariva a Clear Standout in Printing

Published on April 25, 2012

Ariva's Sales Director Charlie Launsbach and Cary Sherburne discuss some more unique digital printing applications the company offers.

Interviewer:  Hi.  I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and we’re back here with Charlie Launsbach who’s Sales Director at Ariva.  And are you going to share with us some more really unique and exciting applications that especially digital printers can jump up their businesses with?

Charlie Launsbach:  Yes, definitely.  Glad to be here.  So one of the products that we’ve just introduced to the marketplace, which we’re extremely excited about and is extremely unique, is our Fusion Crystal Clear Cling.  And one of the things that we’re so excited about this product is because for the first time digital print providers that have high heat toner equipment can now print static cling.  And that’s unlike any other think product that’s out there because traditionally, cling products stretch and shrink on high heat toner equipment and now we’ve solved that problem.  

Interviewer:  Okay, that’s great.  

Charlie Launsbach:  One of the attributes of this product is that it truly is a clear product, so after it’s printed and cut this product becomes clearer as it gets put on glasses or windows.  And for that reason, we call it Fusion Crystal Clear.  And some of our customers that have used this product really like the way it jumps on the glass and that’s what they call it in that business, is jumping on the glass, okay?  So what our sales consultants have been doing with our Ariva customers is really training them on how to use the product, but also this product can be put on indoors, outdoors, in almost any temperature, wet or dry.  So you don’t need to be an expert anymore to print static cling.  You can use your digital printing equipment and now be a really full service provider.

Interviewer:  That’s great.  And what else do you have up your sleeve?

Charlie Launsbach:  One of the other products that we constantly would hear from our digital printers is I don’t like to print polyester synthetic materials.  And one of the reasons they don’t like to print synthetic polyester materials is because they have so much static and they block and they build.  So what we’ve introduced at Ariva really is one of the only products out on the market, is our Fusion Soft Polyester.  And there’s a lot of…

Interviewer:  Can I feel it?

Charlie Launsbach:  Yes.  

Interviewer:  Oh, cool.

Charlie Launsbach:  There’s a lot of synthetic paper products out there, but this is one of the only ones that is truly anti-static.  So now you have a synthetic paper that, just like the others, it’s waterproof, it’s tear-proof, it’s indoor, it’s outdoor, but this product folds, scores, and it also punches.  So if you use the right caliber, we offer it in three weights, you can do almost anything with it.  One of the most unique attributes of the soft polyester product is that anything that a customer might have laminated before no longer needs to be laminated because the product is anti-stain.  

Interviewer:  What’s on there?

Charlie Launsbach:  This is ketchup.  And what you can do is this can be used in the restaurant industry, the POP industry, and you can see the ketchup comes right off of this and it does not stain.  So although it has all the other attributes, this is just something extra that can provide value for end users.

Interviewer:  So this would be a great thing for menus, placemats, those kinds of things in the restaurant business.

Charlie Launsbach:  That’s correct.  Manuals, anything that need to be done one-off, digitally, maybe at different locations throughout the country.

Interviewer:  Mhmm.  And I’m just wondering, there wouldn’t be any dust with this so this could be even a clean room application.

Charlie Launsbach:  We’ve had several clean room applications for this.

Interviewer:  Yeah, that’s a great one.  Well, that’s really cool.  Thank you for sharing.

Charlie Launsbach:  Well, thank you for having me.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Bill Riley, CEO of Ironsides Technology, talks about production automation and workflow tracking

Bill Riley, CEO of Ironsides Technology, talks about production automation and workflow tracking

Published: March 31, 2015

Senior Editor Cary Sherburne talks with Ironsides Technology CEO Bill Riley about how Ironsides solutions can help packaging printers better satisfy customers through process automation and real-time reporting.

 

Video preview: Mark Andersen of Enterprise Print Management Solutions on Successful Print MIS Implementations

Mark Andersen of Enterprise Print Management Solutions on Successful Print MIS Implementations

Published: March 30, 2015

Jane Mugford of WhatTheyThink's Print Software Section talks to Mark Andersen, President and CTO of Enterprise Print Management Solutions (EPMS) about Print MIS implementation, integration, and setting up Print MIS to handle various workflows.

 

Video preview: Frank talks to Patrick Kerr from Kodak about Prepress Workflows

Frank talks to Patrick Kerr from Kodak about Prepress Workflows

Published: March 27, 2015

Frank talks to Patrick Kerr, Technical Product Manager at Eastman Kodak about prepress workflows at the EFI Connect conference in Las Vegas.

 

Video preview: InnoMark Communications Implementing EFI Radius in 7 Plants

InnoMark Communications Implementing EFI Radius in 7 Plants

Published: March 26, 2015

Joe Roberts, ERP Implementation Manager at InnoMark Communications in Ohio talks with Senior Editor Cary Sherburne about his planned implementation of EFI Radius in the company's 7 plants -- moving from a non-structured to a very structured process.

 

Video preview: Paul Morgavi on Xerox Inkjet Strategy

Paul Morgavi on Xerox Inkjet Strategy

Published: March 26, 2015

Paul Morgavi, COO of Xerox's Inkjet Division, talks about two years post-acquisition of Impika by Xerox and the Xerox inkjet strategy moving forward.

 

Video preview: Cordoba Printing: Why move book printing to inkjet?

Cordoba Printing: Why move book printing to inkjet?

Published: March 25, 2015

Gaby Duer, owner of Israel-based Cordoba Printing, explains market and regulatory changes that are driving book printing to inkjet in Israel.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2015 WhatTheyThink. All Rights Reserved