Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Precision Printing's Managing Director Gary Peeling on going Digital

Published on April 9, 2012

Gary Peeling Managing Director Precision Printing Co Ltd. discusses the change to a digital print workflow and the growth the company has seen by that transformation.

Cary Sherburne:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com, and I’m here with Gary Peeling, who is Managing Director of Precision Printing from the U.K.  Welcome.  

Gary Peeling:  Thank you very much.  

Cary Sherburne:  So tell us a little bit about Precision Printing.  Where are you located in the U.K.?  

Gary Peeling:  We are located just east of London.  

Cary Sherburne:  And tell us a little bit about the background of your business.  

Gary Peeling:  Okay.  Well, our business was mainly offset commercial, and we’re a general commercial printer.  We were quite a latecomer to the digital industry.  We didn't take our first Indigo until 2005, so can't describe ourselves as pioneers.  However, the transformation to our business, having taken that first machine, has been quite dramatic.  Our business has tripled in size in the last six years and almost entirely all of that growth is due to digital printing and the applications it allows us to deliver to our customers.  

Cary Sherburne:  So what are some of the new things that you’re able to do for your customers, then?  

Gary Peeling:  Well, we listened.  We listened really well.  I think that's the key when moving into these new technologies and one of the reasons why I think Dscoop is so valuable.  We used the resources that HP provided to provide us guidance in variable data printing, web-to-print and print on demand.  And particularly in these areas, this is really the areas where we’ve seen huge growth. 

We now have six Indigo machines and most of our business is being delivered through web-to-print platforms, particularly in the ultra-low copy run length space.  So we’ve developed our own workflow solution which allows us to receive and process orders automatically right through to fulfillment.  And that opens up a whole world of possibilities.  To give you an idea of that transformation, we now receive and process around 10,000 orders each day. 

Cary Sherburne:  Ten thousand a day?  

Gary Peeling:  Yes, that's right.  

Cary Sherburne:  Wow, that's pretty impressive.  Now, you could do that manually, of course.  

Gary Peeling:  No, it can't be done manually.  

Cary Sherburne:  Yeah, exactly.

Gary Peeling:  And I think the interesting is it’s really the last frontier.  I think right from the very beginning the presses have had the ability to print one copy, but what we need to do is to find a way to remove the administration at the prepress and also at the post-press in order to then to ship it, pack it and ship it, and that's changed things dramatically.  And the really interesting point about this business is that we have an incredibly low order value now, so we’re talking about average order value of $3.00.  But because of the automation, the margins on that work are actually quite good. 

Cary Sherburne:  Well, that's pretty amazing.  

Gary Peeling:  So what that's doing is opening up new possibilities in new areas where customers can use printed media where perhaps they wouldn't have chosen that as a medium and that's allowing us to print back into the communication cycle where perhaps they’ve looked at e-mail or social media or other areas.  And I think that's really exciting because I think that demonstrates where we’re going to see print being used in the future.  

Cary Sherburne:  So if you had a word of advice for your colleagues who haven't made the leap yet, and there are some, what would you say?  

Gary Peeling:  I think the key area is to start thinking about systems development.  I think as PSPs we’ve presents been a little bit slow in employing the right type of personnel.  My takeaway from my session here at Dscoop this week was get a geek.  

Cary Sherburne:  That's great, get a geek.  

Gary Peeling:  Yeah.  And what I mean by that is find somebody that's able to understand how to write process and scripts.  I think maybe for too long, as an industry, we’ve been relying on subcontractors to provide out information technological systems and that's kind of dangerous because there's a possibility that you can make your business fit your system and of course your system should fit your business.  

Cary Sherburne:  Right, exactly.  Well, that's great advice and what a fabulous business.  Congratulations on your success.  

Gary Peeling:  Thank you very much.  

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Update on HP's JetFusion 3D Printing Solution from Steve Nigro

Update on HP's JetFusion 3D Printing Solution from Steve Nigro

Published: April 25, 2017

Steve Nigro, President of HP's 3D business, provides an update on HP's JetFusion 3D printing solution, which is now commercially available. After a period of hype, Nigro believes 3D printing is "frothing" again ... and talks about how 3D printing can fit into a graphic arts business, and what new skills are required. He also predicts what market growth will look like.

 

Video preview: What's Happening at ISA Expo 2017?

What's Happening at ISA Expo 2017?

Published: April 24, 2017

Richard Romano visits with ISA President & CEO Lori Anderson from the show floor to talk about the 2017 expo and breaking attendance records once again.

 

Video preview: Frank Visits Cal Poly's Shakespeare Museum

Frank Visits Cal Poly's Shakespeare Museum

Published: April 21, 2017

Frank goes back in time as he visits the Cal Poly Shakespeare Museum. Surrounded by modern printing technology, this collection is a time warp of how printing was in the past.

 

Video preview: After the Honeymoon of Selling Web-to-Print Program

After the Honeymoon of Selling Web-to-Print Program

Published: April 20, 2017

When you sell a web-to-print program, you have a brief honeymoon period that needs to be optimized. Stay focused on the business goals - get orders flowing through the system. Nobody wants to hear from a customer saying, its been six months and we've seen no value!

 

Video preview: Esko's President Shares Thoughts on Being Part of the Danaher Family

Esko's President Shares Thoughts on Being Part of the Danaher Family

Published: April 18, 2017

Udo Panenka, President of Esko, talks about being part of Danaher, the value to the business being part of the Danaher family brings. A toolbox of proven great processes has been key to continuing -- and even speeding up -- the innovation that has enabled Esko to continue to bring new products to market. He talks also about the ability to bring these tools to customers to strengthen relationships and help them improve their businesses as well.

 

Video preview: Eversfrank Gruppe Promotes Real-Time Printing

Eversfrank Gruppe Promotes Real-Time Printing

Published: April 17, 2017

It was a pleasure to speak again with Gerhard Martterer of the Eversfrank Gruppe again at Hunkeler Innovationdays. He always has interesting applications to talk about, and this conversation is no exception. Take a look at the great success the company is having on behalf of its customers with real-time printing.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved