drupa from a Latin American Perspective

Published on March 30, 2012

Cary Sherbrune chats with Hamilton Costa with AN Consulting from Brazil about his Latin American perspective on the "Mecca" of print conferences.

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Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com. I’m here with Hamilton Costa, who is from AN Consulting in Brazil. So happy to have you with us.

Hamilton Costa: It’s a pleasure to be here, Cary.

Cary Sherburne: So, I want to talk a little bit about drupa 2012. You know, every four years, biggest trade show in the world for printing. Do people from Latin, how do people from Latin America think about the show? I mean, do a lot of them go to it, plan to go to it, that kind of thing?

Hamilton Costa: Oh, a thousand, a thousand of time. drupa is kind of a Mecca, you know, for all printers, especially there, especially in Latin America printers, Brazilian printers. So they’ll have a lot of caravans being formed right now.

Cary Sherburne: They don’t drive though.

Hamilton Costa: It depends on the car you have. If it fly’s, it’s better.

Cary Sherburne: Right.

Hamilton Costa: But certainly there’ll be a lot of Brazilian and Latin American people there. I think at last drupa had, were more than 2,000 Brazilian people, around 4,000 Latin American people. I think it’s going to be there again. So, there are a lot of expectation around, I mean, especially with the new inkjet and the new technologies coming in, so there are many companies waited some time to what’s in fact is going on for their future decision. And everybody, we can talk about that or waiting for the show. Despite we have much more information today than we had yesterday, but even so, it is a meeting point. It’s always a meeting point to be there.

Cary Sherburne: So, it’s really important for the folks down there, at least to have some representation.

Hamilton Costa: You know, the most, let’s say, the most traditional printers, they use drupa as a reference.

Cary Sherburne: OK.

Hamilton Costa: The more you speak to them that everything is changing, but in fact when they go there, they see the changes.

Cary Sherburne: Yeah.

Hamilton Costa: You know. So, it was really clear that in the last drupa that the more we could speak to them about how that things were changing, when they got there, they finally said, wow. That they were astonished, all the new machines with the special digital print side, it’s – so, everybody, all of them, expect something, not exactly new, but the trends, tendencies, everything is going on, so.

Cary Sherburne: That’s great.

Hamilton Costa: So as I said, it’ is also a meeting point. So, all the suppliers, they used to invite their customers here, they have some tracks in the roads to visit companies, visit new plants and so they can meet their peers, international peers…

Cary Sherburne: Oh, that’s great, yeah.

Hamilton Costa: … to exchange ideas. So, it’s all an exciting time for most of them.

Cary Sherburne: Great. Good, well we’ll look forward to seeing you there.

Hamilton Costa: Oh, we’re gonna meet there.

Cary Sherburne: Yeah, absolutely.

Hamilton Costa: Let’s take some beer and bratwurst.

Cary Sherburne: Yeah, a lot of big pork knuckles and…

Hamilton Costa: Big sausage too.

Cary Sherburne: There you go. Thank you Hamilton.

Hamilton Costa: Thank you, Cary. Good to see you.

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