Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     drupa 2016     European Coverage     Production Inkjet Analysis     2016 Business Conditions Report

drupa from a Latin American Perspective

Published on March 30, 2012

Cary Sherbrune chats with Hamilton Costa with AN Consulting from Brazil about his Latin American perspective on the "Mecca" of print conferences.

Cary Sherburne:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com.  I’m here with Hamilton Costa, who is from AN Consulting in Brazil. So happy to have you with us.  

Hamilton Costa:  It’s a pleasure to be here, Cary.  

Cary Sherburne:  So, I want to talk a little bit about drupa 2012.  You know, every four years, biggest trade show in the world for printing.  Do people from Latin, how do people from Latin America think about the show?  I mean, do a lot of them go to it, plan to go to it, that kind of thing?  

Hamilton Costa:  Oh, a thousand, a thousand of time.  drupa is kind of a Mecca, you know, for all printers, especially there, especially in Latin America printers, Brazilian printers.  So they’ll have a lot of caravans being formed right now.  

Cary Sherburne:  They don’t drive though.  

Hamilton Costa:  It depends on the car you have.  If it fly’s, it’s better.  

Cary Sherburne:  Right.  

Hamilton Costa:  But certainly there’ll be a lot of Brazilian and Latin American people there.  I think at last drupa had, were more than 2,000 Brazilian people, around 4,000 Latin American people.  I think it’s going to be there again.  So, there are a lot of expectation around, I mean, especially with the new inkjet and the new technologies coming in, so there are many companies waited some time to what’s in fact is going on for their future decision.  And everybody, we can talk about that or waiting for the show.  Despite we have much more information today than we had yesterday, but even so, it is a meeting point.  It’s always a meeting point to be there.  

Cary Sherburne:  So, it’s really important for the folks down there, at least to have some representation.  

Hamilton Costa:  You know, the most, let’s say, the most traditional printers, they use drupa as a reference.  

Cary Sherburne:  OK.  

Hamilton Costa:  The more you speak to them that everything is changing, but in fact when they go there, they see the changes.  

Cary Sherburne: Yeah.  

Hamilton Costa:  You know.  So, it was really clear that in the last drupa that the more we could speak to them about how that things were changing, when they got there, they finally said, wow.  That they were astonished, all the new machines with the special digital print side, it’s – so, everybody, all of them, expect something, not exactly new, but the trends, tendencies, everything is going on, so.  

Cary Sherburne:  That’s great.  

Hamilton Costa:  So as I said, it’ is also a meeting point.  So, all the suppliers, they used to invite their customers here, they have some tracks in the roads to visit companies, visit new plants and so they can meet their peers, international peers… 

Cary Sherburne:  Oh, that’s great, yeah.  

Hamilton Costa:  … to exchange ideas.  So, it’s all an exciting time for most of them.  

Cary Sherburne:  Great.  Good, well we’ll look forward to seeing you there.  

Hamilton Costa:  Oh, we’re gonna meet there.  

Cary Sherburne:  Yeah, absolutely.  

Hamilton Costa:  Let’s take some beer and bratwurst.  

Cary Sherburne:  Yeah, a lot of big pork knuckles and… 

Hamilton Costa:  Big sausage too.  

Cary Sherburne:  There you go.  Thank you Hamilton.  

Hamilton Costa:  Thank you, Cary.  Good to see you.  

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: FastSigns’ Catherine Monson Talks with Richard Romano

FastSigns’ Catherine Monson Talks with Richard Romano

Published: May 1, 2016

President & CEO Catherine Monson talks about the latest news from FastSigns, trends in signage, and the growing demand for dynamic digital signage.

 

Video preview: Frank Loves Coupons

Frank Loves Coupons

Published: April 29, 2016

Frank loves coupons. They save money and they are in print. Or they are online and you print them out with your paper and ink. Or they are on your mobile device and you do a pixel pass at checkout.

 

Video preview: The History of Print and Paper, According to Mohawk

The History of Print and Paper, According to Mohawk

Published: April 28, 2016

Chris Harrold, Vice President and Creative Director at Mohawk, talks about Mohawk's support for digital-friendly fine papers over the last 17 years and its recently expanded non-paper portfolio for wide format inkjet. He also explains the role of Mohawk's Print Innovation Center and gives examples of beautiful print that reflect the re-emergence of the importance of print.

 

Video preview: The Dscoop Difference: Sharing, Giving and Getting

The Dscoop Difference: Sharing, Giving and Getting

Published: April 26, 2016

Mike Duggal, CEO of Duggal Visual Solutions in New York, and Conference Chair for Dscoop 11, talks with Senior Editor Cary Sherburne about the Dscoop experience and what makes it different from other organizations. He shares a very personal experience as an example.

 

Video preview: The Coolest Packaging Innovation You Never Saw

The Coolest Packaging Innovation You Never Saw

Published: April 25, 2016

Have you ever stressed out at a self-checkout station because you couldn’t scan the #@?§#! UPC code on the package? Digimarc Corp. has come up with a way to make the entire surface of the package scannable, but in a way that’s invisible to the eye. Digimarc’s Larry Logan explains how the innovation makes packaging a part of the Internet of Things.

 

Video preview: ISA President & CEO Lori Anderson Talks Record Breaking Crowd at Sign Expo

ISA President & CEO Lori Anderson Talks Record Breaking Crowd at Sign Expo

Published: April 22, 2016

Richard Romano talks to Lori Anderson, President & CEO of ISA, on the first day of the ISA Sign Expo in Orlando where she talks about a record-breaking crowd. They discuss what is driving the increased interest in signage and sign-making as well as the hot new technologies being featured at the show.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved