Log In | Become a Member | Contact Us


Leading printing executives into the future

Connect on Twitter | Facebook | LinkedIn

Featured:   European Coverage     Production Inkjet Analysis     Industry Economic Snapshot

drupa from a Latin American Perspective

Published on March 30, 2012

Cary Sherbrune chats with Hamilton Costa with AN Consulting from Brazil about his Latin American perspective on the "Mecca" of print conferences.

Cary Sherburne:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com.  I’m here with Hamilton Costa, who is from AN Consulting in Brazil. So happy to have you with us.  

Hamilton Costa:  It’s a pleasure to be here, Cary.  

Cary Sherburne:  So, I want to talk a little bit about drupa 2012.  You know, every four years, biggest trade show in the world for printing.  Do people from Latin, how do people from Latin America think about the show?  I mean, do a lot of them go to it, plan to go to it, that kind of thing?  

Hamilton Costa:  Oh, a thousand, a thousand of time.  drupa is kind of a Mecca, you know, for all printers, especially there, especially in Latin America printers, Brazilian printers.  So they’ll have a lot of caravans being formed right now.  

Cary Sherburne:  They don’t drive though.  

Hamilton Costa:  It depends on the car you have.  If it fly’s, it’s better.  

Cary Sherburne:  Right.  

Hamilton Costa:  But certainly there’ll be a lot of Brazilian and Latin American people there.  I think at last drupa had, were more than 2,000 Brazilian people, around 4,000 Latin American people.  I think it’s going to be there again.  So, there are a lot of expectation around, I mean, especially with the new inkjet and the new technologies coming in, so there are many companies waited some time to what’s in fact is going on for their future decision.  And everybody, we can talk about that or waiting for the show.  Despite we have much more information today than we had yesterday, but even so, it is a meeting point.  It’s always a meeting point to be there.  

Cary Sherburne:  So, it’s really important for the folks down there, at least to have some representation.  

Hamilton Costa:  You know, the most, let’s say, the most traditional printers, they use drupa as a reference.  

Cary Sherburne:  OK.  

Hamilton Costa:  The more you speak to them that everything is changing, but in fact when they go there, they see the changes.  

Cary Sherburne: Yeah.  

Hamilton Costa:  You know.  So, it was really clear that in the last drupa that the more we could speak to them about how that things were changing, when they got there, they finally said, wow.  That they were astonished, all the new machines with the special digital print side, it’s – so, everybody, all of them, expect something, not exactly new, but the trends, tendencies, everything is going on, so.  

Cary Sherburne:  That’s great.  

Hamilton Costa:  So as I said, it’ is also a meeting point.  So, all the suppliers, they used to invite their customers here, they have some tracks in the roads to visit companies, visit new plants and so they can meet their peers, international peers… 

Cary Sherburne:  Oh, that’s great, yeah.  

Hamilton Costa:  … to exchange ideas.  So, it’s all an exciting time for most of them.  

Cary Sherburne:  Great.  Good, well we’ll look forward to seeing you there.  

Hamilton Costa:  Oh, we’re gonna meet there.  

Cary Sherburne:  Yeah, absolutely.  

Hamilton Costa:  Let’s take some beer and bratwurst.  

Cary Sherburne:  Yeah, a lot of big pork knuckles and… 

Hamilton Costa:  Big sausage too.  

Cary Sherburne:  There you go.  Thank you Hamilton.  

Hamilton Costa:  Thank you, Cary.  Good to see you.  

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank has two new Books on the History of the Industry

Frank has two new Books on the History of the Industry

Published: January 23, 2015

In a shameless plug, Frank discusses his two new books about the history of the Linotype company and the phototypesetting era. All proceeds go to education.

 

Video preview: Author and Entrepreneur Seth Godin Discusses the Current State of Print and Publishing

Author and Entrepreneur Seth Godin Discusses the Current State of Print and Publishing

Published: January 22, 2015

Seth Godin, author of several best-selling business books, sits down with Cary Sherburne at Digital Book World in New York to share his thoughts on the current state of the printing and publishing industries. Seth also shares information on how he's distributing his latest book.

 

Video preview: Guy Gecht on 25 Years of EFI

Guy Gecht on 25 Years of EFI

Published: January 21, 2015

EFI CEO Guy Gecht talks to Richard Romano at last October's SGIA Expo about the growth of specialty and display graphics printing, and EFI's 25th anniversary.

 

Video preview: CRON-ECRM Joint Venture Brings New CTP Options to U.S. Market

CRON-ECRM Joint Venture Brings New CTP Options to U.S. Market

Published: January 20, 2015

After 40 years as an independent supplier of prepress technology, ECRM has joined forces with Chinese prepress manufacturer CRON as the master distributor in North America for CRON CTP systems. Rick Black, president and CEO of CRON-ECRM LLC, details the JV's strategy and objectives.

 

Video preview: Jacob Aizikowitz on Integration, Mobile, and Helping Printers Find Success Online

Jacob Aizikowitz on Integration, Mobile, and Helping Printers Find Success Online

Published: January 19, 2015

Jennifer Matt sat down with Jacob Aizikowitz to find out how XMPie approaches integration with other systems. What XMPie is doing to support mobile. And how they help printing companies find success with online services.

 

Video preview: Frank on The New Print Buyers: Who They Are, What They Want, and What You Should Do

Frank on The New Print Buyers: Who They Are, What They Want, and What You Should Do

Published: January 16, 2015

Frank Romano reviews a recent report from Margie Dana and John Zarwan on the "New Print Buyer".

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2015 WhatTheyThink. All Rights Reserved