Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     SGIA EXPO     Production Inkjet     Installations and Placements Tracker

xpedx Sees Success at DSCOOP

Published on March 29, 2012

Cary Sherburne interviews Dennis Killion, Director of Marketing with xpedx about the platinum sponsor perspective on why DSCOOP is such a success.

Cary Sherburne:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and I’m here with Dennis Killion, who is the Director of Marketing for xpedx.  Welcome.  

Dennis Killion:  Thank you, Cary.  

Cary Sherburne:  So we’re here at DSCOOP 7 in the nation’s capital and you guys have been coming to DSCOOP for a few years now, you’re a Platinum Sponsor.  

Dennis Killion:  That’s correct.  

Cary Sherburne:  And that’s, you know, a good investment. I wonder if you can give us a little discussion about why you think DSCOOP is a great venue for you.  

Dennis Killion:  Yeah, we’ve – our experience with DSCOOP and with this type of user group event is – it’s a difference from, compared to your traditional trade show events.  And it really is a more focused group that attends.  And I think it’s really because of the content that’s provided to this group and a sharing, more open sharing of experiences.  So there’s a lot of value as a, you know, distribution partner to a lot of the HP users for us to participate in this group.  

Cary Sherburne:  That’s great.  And there’s, as the promoters say, there’s about 100 partners on the floor.  I was down there yesterday and it was pretty busy.  So hopefully you’re having a pretty good experience.  Over 2,000 people here.  

Dennis Killion:  Yeah, yeah.  We’ve see… 

Cary Sherburne:  Crazy.  

Dennis Killion:  Yeah.  This is our, going on fourth year participating.  And we’ve seen this event grow and gain a lot of momentum.  And you’re right; the activity is pretty strong, even on day one.  

Cary Sherburne:  You know, the other thing that I found it interesting about his year’s DSCOOP is that they held that D.C. conference for designers the day before DSCOOP started.  And so they’re really starting to work with HP to try to draw in, you know, more understanding from the brand owners on the creative side about the possibilities.  In fact, they’ve launched that book called A Book of Possibilities.  

Dennis Killion:  Yes.  

Cary Sherburne:  You know, to show designers, you know, what can be done with digital because they still don’t know.  

Dennis Killion:  And we had – we had a lot of that design group came through, you know, our exhibit yesterday and it was really a great connection to that level.  I think as the designers understand or start to understand more about the technology, it really does help them in their creation process for sure.  

Cary Sherburne:  Yeah, and you know, I know that HP is doing this to drive volume to their machines, but really, it’s a service for the whole industry because it, you know, the designers ultimately are going to, you know, pick different printers and different engines or whatever, but this education effort is so critical because they, you know, they still don’t understand the, you know, the possibilities.  

Dennis Killion:  Yes.   

Cary Sherburne:  Yeah, it’s great.  So, well thank you very much.  

         Email Icon Email    Reprint Icon Embed/Reprint

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Colter and Peterson Announces New Saber Cutting Line

Colter and Peterson Announces New Saber Cutting Line

Published: October 16, 2018

Finishing products manufacturer Colter and Peterson has been in the industry for 100 years and continues to innovate the paper finishing business. President Bruce Peterson, grandson of the company's founder, talks with Kelley Holmes about C&P's new line of Saber cutters.

 

Video preview: HYBRID Software and Global Graphics Firming Up Relationship

HYBRID Software and Global Graphics Firming Up Relationship

Published: October 16, 2018

Guido Van der Schueren, Chairman of the Board for HYBRID Software, talks about the company and the recent acquisition of Global Graphics.

 

Video preview: SGIA Acquires Graphics of the Americas

SGIA Acquires Graphics of the Americas

Published: October 15, 2018

Ford Bowers, President and CEO of SGIA, talks with Cary Sherburne about SGIA's recent acquisition of the Graphics of the Americas show.

 

Video preview: Producing High-Value Print Applications with Scodix's Ultra2 Pro

Producing High-Value Print Applications with Scodix's Ultra2 Pro

Published: October 15, 2018

Mark Nixon, General Manager for Scodix, introduces the Ultra2 Pro at PRINT 18, able to cast and cure, a process that can create very high-value, digitally embossed applications, from holographics to foil.

 

Video preview: Frank-ception: Taking On a New Dimension at PRINT 18

Frank-ception: Taking On a New Dimension at PRINT 18

Published: October 12, 2018

Frank is beside himself over Augmented Reality (AR)-enabled print at this week's PRINT 18 event, which he demonstrates on an iPad.

 

Video preview: New Horizons for Standard Finishing Systems

New Horizons for Standard Finishing Systems

Published: October 11, 2018

Paul Steinke, National Sales Manager for Standard Finishing Systems, talks about two new Horizon finishing units on display at PRINT 18: the StitchLiner Mark III and BQ-480 perfect binder, both of which include new automation features.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved