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Featured:     Printing Forecast 2018     European Coverage

xpedx Sees Success at DSCOOP

Published on March 29, 2012

Cary Sherburne interviews Dennis Killion, Director of Marketing with xpedx about the platinum sponsor perspective on why DSCOOP is such a success.

Cary Sherburne:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and I’m here with Dennis Killion, who is the Director of Marketing for xpedx.  Welcome.  

Dennis Killion:  Thank you, Cary.  

Cary Sherburne:  So we’re here at DSCOOP 7 in the nation’s capital and you guys have been coming to DSCOOP for a few years now, you’re a Platinum Sponsor.  

Dennis Killion:  That’s correct.  

Cary Sherburne:  And that’s, you know, a good investment. I wonder if you can give us a little discussion about why you think DSCOOP is a great venue for you.  

Dennis Killion:  Yeah, we’ve – our experience with DSCOOP and with this type of user group event is – it’s a difference from, compared to your traditional trade show events.  And it really is a more focused group that attends.  And I think it’s really because of the content that’s provided to this group and a sharing, more open sharing of experiences.  So there’s a lot of value as a, you know, distribution partner to a lot of the HP users for us to participate in this group.  

Cary Sherburne:  That’s great.  And there’s, as the promoters say, there’s about 100 partners on the floor.  I was down there yesterday and it was pretty busy.  So hopefully you’re having a pretty good experience.  Over 2,000 people here.  

Dennis Killion:  Yeah, yeah.  We’ve see… 

Cary Sherburne:  Crazy.  

Dennis Killion:  Yeah.  This is our, going on fourth year participating.  And we’ve seen this event grow and gain a lot of momentum.  And you’re right; the activity is pretty strong, even on day one.  

Cary Sherburne:  You know, the other thing that I found it interesting about his year’s DSCOOP is that they held that D.C. conference for designers the day before DSCOOP started.  And so they’re really starting to work with HP to try to draw in, you know, more understanding from the brand owners on the creative side about the possibilities.  In fact, they’ve launched that book called A Book of Possibilities.  

Dennis Killion:  Yes.  

Cary Sherburne:  You know, to show designers, you know, what can be done with digital because they still don’t know.  

Dennis Killion:  And we had – we had a lot of that design group came through, you know, our exhibit yesterday and it was really a great connection to that level.  I think as the designers understand or start to understand more about the technology, it really does help them in their creation process for sure.  

Cary Sherburne:  Yeah, and you know, I know that HP is doing this to drive volume to their machines, but really, it’s a service for the whole industry because it, you know, the designers ultimately are going to, you know, pick different printers and different engines or whatever, but this education effort is so critical because they, you know, they still don’t understand the, you know, the possibilities.  

Dennis Killion:  Yes.   

Cary Sherburne:  Yeah, it’s great.  So, well thank you very much.  

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