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Sappi Fine Paper Sponsors Another Successful DSCOOP

Published on March 29, 2012

Cary Sherburne was recently at DSCOOP 7 in Washington D.C. and interviews Sappi's Director of Marketing Mark Hittie about the value in sponsoring a user's group like DSCOOP.

Cary Sherburne:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com, and we’re here in Washington D.C., the nation’s capital at DSCOOP 7 with Mark Hittie, who is the Director of Marketing for Sappi Fine Paper in North America.  Glad to have you.  

Mark Hittie:  Thank you very much.  Good morning.  

Cary Sherburne:  Good morning.  And, so we’re here at DSCOOP, as I said, and I just kind of wanted to get your perspective as a sponsor, I’m sure this is your third DSCOOP at Sappi.  

Mark Hittie:  That’s correct.  

Cary Sherburne:  You know, what is this even for you as a sponsor and what are some of the things that you’re doing with DSCOOP in HP? 

Mark Hittie:  Sure.  It’s actually been a really great event for us.  We started as a bronze partner the first year; we’re at golden partner this year, so we’ve upped the ante a bit.  And it’s been a very – it’s a great audience of people, a lot of prospects.  A lot of people interested in the coated papers that we have to offer that are certified on the indigo print presses.  So, it’s a great showcase for us.  

Cary Sherburne:  And then so you’re working on some special arrangements with HP then?  

Mark Hittie:  We do actually. This show in particular is – we had some big news coming into the show.  We did a press release yesterday that announced that Sappi Fine Paper is the first ever preferred partner of HP Indigo on a global basis.  

Cary Sherburne:  Okay.  

Mark Hittie:  So I was – it’s an arrangement we’ve been working on for quite some time.  And it’s really a reflection of the great success we’ve had with McCoy Indigo, in particular, and also with Flow Digital.  We’ve really penetrated those markets on a global basis.  We have some significant export programs across the globe.  And as a result, it led to this preferred partner with them.  

Cary Sherburne:  Yeah, that’s great because, of course, DSCOOP is now a global organization.  

Mark Hittie:  Absolutely.  

Cary Sherburne:  Yeah.  Well, that’s great.  Well, thank you.  

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