Sappi Fine Paper Sponsors Another Successful DSCOOP
Published on March 29, 2012
Cary Sherburne was recently at DSCOOP 7 in Washington D.C. and interviews Sappi's Director of Marketing Mark Hittie about the value in sponsoring a user's group like DSCOOP.
Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com, and we’re here in Washington D.C., the nation’s capital at DSCOOP 7 with Mark Hittie, who is the Director of Marketing for Sappi Fine Paper in North America. Glad to have you.
Mark Hittie: Thank you very much. Good morning.
Cary Sherburne: Good morning. And, so we’re here at DSCOOP, as I said, and I just kind of wanted to get your perspective as a sponsor, I’m sure this is your third DSCOOP at Sappi.
Mark Hittie: That’s correct.
Cary Sherburne: You know, what is this even for you as a sponsor and what are some of the things that you’re doing with DSCOOP in HP?
Mark Hittie: Sure. It’s actually been a really great event for us. We started as a bronze partner the first year; we’re at golden partner this year, so we’ve upped the ante a bit. And it’s been a very – it’s a great audience of people, a lot of prospects. A lot of people interested in the coated papers that we have to offer that are certified on the indigo print presses. So, it’s a great showcase for us.
Cary Sherburne: And then so you’re working on some special arrangements with HP then?
Mark Hittie: We do actually. This show in particular is – we had some big news coming into the show. We did a press release yesterday that announced that Sappi Fine Paper is the first ever preferred partner of HP Indigo on a global basis.
Cary Sherburne: Okay.
Mark Hittie: So I was – it’s an arrangement we’ve been working on for quite some time. And it’s really a reflection of the great success we’ve had with McCoy Indigo, in particular, and also with Flow Digital. We’ve really penetrated those markets on a global basis. We have some significant export programs across the globe. And as a result, it led to this preferred partner with them.
Cary Sherburne: Yeah, that’s great because, of course, DSCOOP is now a global organization.
Mark Hittie: Absolutely.
Cary Sherburne: Yeah. Well, that’s great. Well, thank you.
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