Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Sappi Fine Paper Sponsors Another Successful DSCOOP

Published on March 29, 2012

Cary Sherburne was recently at DSCOOP 7 in Washington D.C. and interviews Sappi's Director of Marketing Mark Hittie about the value in sponsoring a user's group like DSCOOP.

Cary Sherburne:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com, and we’re here in Washington D.C., the nation’s capital at DSCOOP 7 with Mark Hittie, who is the Director of Marketing for Sappi Fine Paper in North America.  Glad to have you.  

Mark Hittie:  Thank you very much.  Good morning.  

Cary Sherburne:  Good morning.  And, so we’re here at DSCOOP, as I said, and I just kind of wanted to get your perspective as a sponsor, I’m sure this is your third DSCOOP at Sappi.  

Mark Hittie:  That’s correct.  

Cary Sherburne:  You know, what is this even for you as a sponsor and what are some of the things that you’re doing with DSCOOP in HP? 

Mark Hittie:  Sure.  It’s actually been a really great event for us.  We started as a bronze partner the first year; we’re at golden partner this year, so we’ve upped the ante a bit.  And it’s been a very – it’s a great audience of people, a lot of prospects.  A lot of people interested in the coated papers that we have to offer that are certified on the indigo print presses.  So, it’s a great showcase for us.  

Cary Sherburne:  And then so you’re working on some special arrangements with HP then?  

Mark Hittie:  We do actually. This show in particular is – we had some big news coming into the show.  We did a press release yesterday that announced that Sappi Fine Paper is the first ever preferred partner of HP Indigo on a global basis.  

Cary Sherburne:  Okay.  

Mark Hittie:  So I was – it’s an arrangement we’ve been working on for quite some time.  And it’s really a reflection of the great success we’ve had with McCoy Indigo, in particular, and also with Flow Digital.  We’ve really penetrated those markets on a global basis.  We have some significant export programs across the globe.  And as a result, it led to this preferred partner with them.  

Cary Sherburne:  Yeah, that’s great because, of course, DSCOOP is now a global organization.  

Mark Hittie:  Absolutely.  

Cary Sherburne:  Yeah.  Well, that’s great.  Well, thank you.  

Email Icon Email         


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Recent Videos


Video preview:

"We believe in the printed word"

Published: October 23, 2016

"We believe in the printed word". So declares Claus Bolza-Schünemann, president of KBA, as he reviews the state of the industry as a whole and his company's position within it. He says that the success of drupa 2016—an event he traveled the world to promote as chairman of its executive committee—proves that there is no longer any excuse for "whining and crying about how bad the industry is." He also discusses how KBA regained its strength and forward momentum after several tough years of post-recession restructuring.


Video preview: The Largest Printers in 1992. Where Are They Now?

The Largest Printers in 1992. Where Are They Now?

Published: October 21, 2016

Frank found a list of the largest printers from 1992. It documents the significant changes in the industry through merger, acquisition, and bankruptcy.


Video preview: To Inkjet Or Not? The thINK Conference helps in the decision process

To Inkjet Or Not? The thINK Conference helps in the decision process

Published: October 20, 2016

Jen Mitchell, Marketing Director at Harding Poorman, talks about the value of the thINK conference in terms of staying abreast of industry developments and being able to network with peers. The company has not yet invested in inkjet and views the thINK platform as an excellent part of the education and due diligence process.


Video preview: interlinkONE CEO John Foley Highlights Opportunities in the Association Market

interlinkONE CEO John Foley Highlights Opportunities in the Association Market

Published: October 19, 2016

John Foley, CEO of interlinkONE, talks with Senior Editor Cary Sherburne about the opportunities for printing firms in the association market, helping associations with strategic marketing plans, printed materials, multi-channel and more. "They are starving for this help," he says.


Video preview: thINK

thINK "Beyond the Box" in Production Inkjet

Published: October 18, 2016

Mark DeBoer, Director of Customer Experience at Darwill and thINK conference chair, talks about the maturation of the conversation about production inkjet "beyond the box." He sees more emphasis on data at the thINK conference, as an example, "stretching our imaginations as to what is possible with data." He also touches on the advances that have taken place in finishing for production inkjet.


Video preview: The Past, Present, and Future of thINK and Inkjet Technologies

The Past, Present, and Future of thINK and Inkjet Technologies

Published: October 16, 2016

Bob Radzis, Chief Customer Officer at SG360 and a founding member of the thINK community, discusses this year's conference and how he foresees a bright future ahead.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved