Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     January Economic Webinar     Printing Business Outlook 2017 Report     European Coverage     Production Inkjet Analysis

Partnerships help make PantoneLive succeed

Published on March 26, 2012

Cary Sherburne interviews Dr. Sonia Megert, Vice President of Pantone's Digital Business Unit about the successful partnerships offered at the launch of PantoneLIVE.

Cary Sherburne:  Hi.  I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Sonia Megert who is Vice President of Pantone Digital Business Unit.  And I should say Dr. Sonia Megert.  Welcome.

Sonia Megert:  Hi, Cary.  You can, but you must not.

Cary Sherburne:  Okay.  So we’re here at the launch of PantoneLIVE and I know you played a very large role in that.

Sonia Megert:  Thank you.  It’s a big day for us.

Cary Sherburne:  And it’s a beautiful day in London.

Sonia Megert:  Absolutely.  It’s almost springtime.  

Cary Sherburne:  So I was wondering if you could maybe, you know, we talked to you at the event a little bit about the partnerships that you have at launch with Sun Chemical and with Esko, and I wonder if you could talk to me about what else you have planned in order to expand that ecosystem to other partners.

Sonia Megert:  Well, as we have discussed today during the introduction, this is an open system.  So we have started with partners that are now key in developing this initiative with us.  But quite clearly, we need everyone to endorse PantoneLIVE to make it a success, and we are very much aware of this.  Our partners are aware of this.  And so we have technology, SDKs, that enable people to actually plug into our Cloud.  And right after this launch event we will certainly, you know, have people contacting us.  We have already contacted many large companies and informed them about the possibility to be joining the program.  So certainly it’s got an interesting, you know, over the next few months and maybe a couple of years to see who is going to come on the bandwagon of the new Pantone.

Cary Sherburne:  Yeah, this is great.  And so you have—really, you have the design community, you have the brand owners, you have the converters, because you’re starting a focus with packaging but you’re going to move into other areas, right?

Sonia Megert:  Yes, that’s the goal.  The brand is translated in many different packaging, rigid plastics, even textile, you know. 

Cary Sherburne:  Brochures.

Sonia Megert:  And brochures.  So, you know, we very much know this is a first step, it’s an important step.  Because with what we have at the beginning, we covered already I would say more than 60 percent of the packaging applications.  But it’s a work in progress.  This is why it’s fun tonight.  It’s going to be living.

Cary Sherburne:  Living.  

Sonia Megert:  Living, and continue to live.

Cary Sherburne:  So then the other piece is the software and the equipment manufacturers, so the RIPs, the workflow people, you’re talking to all of those people too.

Sonia Megert:  Of course, because what we give is a digital standard.  But at the end of the day, you have a lot of actors in a workflow who will need to take that data and process it to their own tool, their own technology.  So we say—we like to say, you know, PantoneLIVE is the how—the what, sorry—what you need to target.  But we will need all these people who can take that digital data and then make it real in the application.  First, a very good example is Esko because, you know, they can work with their color engine very well, with spectrum data, with the tints that we have in the Cloud, and really get great results, amazing results.

Cary Sherburne:  That’s great.  So we’ll be watching over the next few months to see how this transpires and how it can actually revolutionize color.

Sonia Megert:  Exactly.  Expect to hear a lot about PantoneLIVE.

Cary Sherburne:  I will.  Thank you.

Sonia Megert:  Thank you.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Leveraging Standards and Specifications to Get to Great Color

Leveraging Standards and Specifications to Get to Great Color

Published: January 16, 2017

Don Hutcheson of HutchColor, one of the industry's most knowledgeable color experts, shares his thoughts on the latest developments in color management and the tools print service providers should have to be able to print to the numbers and deliver against customer color expectations. He explains how industry standards are driving more process control into the art and science of printing.

 

Video preview: Are You Ready for the MarTech Explosion?

Are You Ready for the MarTech Explosion?

Published: January 16, 2017

Marketing technology is exploding. Michael Chase of St. Joseph Communications says that there are now more than 3,500 providers of "MarTech" services. But, building efficient marketing platforms requires more than just cherry-picking technology solutions. Chase notes that all the MarTech in the world won't help if there is no content strategy in place to guide the effort. The first tasks are to define the kinds of content to be created and to identify the audiences to whom the content will be presented. Armed with this knowledge, says Chase, marketers can choose the right channels and work toward achievable outcomes.

 

Video preview: Frank Looks Back at Early Variable Data Printing

Frank Looks Back at Early Variable Data Printing

Published: January 13, 2017

Frank talks about some of the earliest Variable Data Printing from when digital color first came into play in 1994. He shows the now classic Alphabits piece and many others.

 

Video preview: Change Management in Print MIS

Change Management in Print MIS

Published: January 12, 2017

When your Print business is faced with changing your Print MIS, the attitude towards the change can make all the difference. Are you looking to force the Print MIS software to work just like you work today or are you willing to adapt your workflows to optimize how the Print MIS software was built?

 

Video preview: The Impact of Production Inkjet on Thomson Reuters Core Publishing Solutions

The Impact of Production Inkjet on Thomson Reuters Core Publishing Solutions

Published: January 11, 2017

Thomson Reuters Core Publishing Solutions in Minneapolis, kindly hosted the WhatTheyThnk team to view the digital transformation the operation is undergoing. Larry Soler, its Director of Prepress, Press and Digital, explains that while offset will be a core functionality for the foreseeable future, web and sheetfed production inkjet is driving change, including a 3-to-1 replacement of toner devices and migration of shorter runs from offset to digital.

 

Video preview: How PIA and Idealliance Collaborate for the Benefit of the Industry

How PIA and Idealliance Collaborate for the Benefit of the Industry

Published: January 10, 2017

Tim Baechle, Director of Global Print Media Markets and Technologies at Idealliance, joins Senior Editor Cary Sherburne to discuss how Printing Industries of America and Idealliance collaborate for the benefit of the industry. He also discusses the DNA and mission of Idealliance as it pursues its global objectives. He also outlines a new program call Brand Q on which the two organizations are collaborating.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved