Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Partnerships help make PantoneLive succeed

Published on March 26, 2012

Cary Sherburne interviews Dr. Sonia Megert, Vice President of Pantone's Digital Business Unit about the successful partnerships offered at the launch of PantoneLIVE.

Cary Sherburne:  Hi.  I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Sonia Megert who is Vice President of Pantone Digital Business Unit.  And I should say Dr. Sonia Megert.  Welcome.

Sonia Megert:  Hi, Cary.  You can, but you must not.

Cary Sherburne:  Okay.  So we’re here at the launch of PantoneLIVE and I know you played a very large role in that.

Sonia Megert:  Thank you.  It’s a big day for us.

Cary Sherburne:  And it’s a beautiful day in London.

Sonia Megert:  Absolutely.  It’s almost springtime.  

Cary Sherburne:  So I was wondering if you could maybe, you know, we talked to you at the event a little bit about the partnerships that you have at launch with Sun Chemical and with Esko, and I wonder if you could talk to me about what else you have planned in order to expand that ecosystem to other partners.

Sonia Megert:  Well, as we have discussed today during the introduction, this is an open system.  So we have started with partners that are now key in developing this initiative with us.  But quite clearly, we need everyone to endorse PantoneLIVE to make it a success, and we are very much aware of this.  Our partners are aware of this.  And so we have technology, SDKs, that enable people to actually plug into our Cloud.  And right after this launch event we will certainly, you know, have people contacting us.  We have already contacted many large companies and informed them about the possibility to be joining the program.  So certainly it’s got an interesting, you know, over the next few months and maybe a couple of years to see who is going to come on the bandwagon of the new Pantone.

Cary Sherburne:  Yeah, this is great.  And so you have—really, you have the design community, you have the brand owners, you have the converters, because you’re starting a focus with packaging but you’re going to move into other areas, right?

Sonia Megert:  Yes, that’s the goal.  The brand is translated in many different packaging, rigid plastics, even textile, you know. 

Cary Sherburne:  Brochures.

Sonia Megert:  And brochures.  So, you know, we very much know this is a first step, it’s an important step.  Because with what we have at the beginning, we covered already I would say more than 60 percent of the packaging applications.  But it’s a work in progress.  This is why it’s fun tonight.  It’s going to be living.

Cary Sherburne:  Living.  

Sonia Megert:  Living, and continue to live.

Cary Sherburne:  So then the other piece is the software and the equipment manufacturers, so the RIPs, the workflow people, you’re talking to all of those people too.

Sonia Megert:  Of course, because what we give is a digital standard.  But at the end of the day, you have a lot of actors in a workflow who will need to take that data and process it to their own tool, their own technology.  So we say—we like to say, you know, PantoneLIVE is the how—the what, sorry—what you need to target.  But we will need all these people who can take that digital data and then make it real in the application.  First, a very good example is Esko because, you know, they can work with their color engine very well, with spectrum data, with the tints that we have in the Cloud, and really get great results, amazing results.

Cary Sherburne:  That’s great.  So we’ll be watching over the next few months to see how this transpires and how it can actually revolutionize color.

Sonia Megert:  Exactly.  Expect to hear a lot about PantoneLIVE.

Cary Sherburne:  I will.  Thank you.

Sonia Megert:  Thank you.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank is Entranced by Pop-up Cards

Frank is Entranced by Pop-up Cards

Published: December 2, 2016

Frank is entranced by pop-up cards from opencardnow.com. Former typographer Julie Brumlik has a new career with pop-up origami. Frank even shares his pop-up Gutenberg book.

 

Video preview: ASU's Print & Imaging Lab Leads the Way in Workflow Integration

ASU's Print & Imaging Lab Leads the Way in Workflow Integration

Published: December 1, 2016

Chris Halkovic, Web-to-Print Manager at Arizona State University's Print and Imaging Lab, talks about how the shop/learning environment is integrating Web2Print and MIS for a coherent and automated workflow for printed materials and 3D objects.

 

Video preview: Universal Wilde Has Transformed Its Business with Production Inkjet

Universal Wilde Has Transformed Its Business with Production Inkjet

Published: November 30, 2016

Universal Wilde in Massachusetts is the largest direct marketing and book printing company in the state. Its Vice President of Operations and Technology, Jeff McFadden, explains the company's decision to acquire production inkjet about 5 years ago. Today, about 75% of its production ink work being book production with the rest being direct mail. He also shares his thoughts about the value of users groups like thINK.

 

Video preview: Diversification at SunDance Offers an Exceptional Customer Experience

Diversification at SunDance Offers an Exceptional Customer Experience

Published: November 29, 2016

JohnHenry Ruggieri, Managing Partner at SunDance in Orlando, shares thoughts about the importance of focusing on core competencies, bringing as many services in house as possible in order to meet a wider variety of customer needs. He discusses how his various HP printing solution's contribute to providing a great customer experience.

 

Video preview: Monitoring Performance Across the Shop

Monitoring Performance Across the Shop

Published: November 28, 2016

Dave Erwin, SVP at Racami, talks about the company's role in providing technology solutions for commercial printers to provide them with a visibility dashboard to monitor performance across the shop.

 

Video preview: Frank is Intrigued by 3 Unrelated Technology Items

Frank is Intrigued by 3 Unrelated Technology Items

Published: November 23, 2016

Frank is intrigued by three unrelated technology items: food made from wood, energy made from urine, and and paper made from waste paper in the office.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved