Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Hunkeler Innovationdays     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Pantone & Packaging: A Perfect Pair

Published on March 22, 2012

Cary Sherburne interviews Vic Stalam, Senior VP at X-Rite about their initiatives into the packing market.

Cary Sherburne:  Hi, I'm Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Vic Stalam, who is Senior Vice President and General Manager at X-Rite Pantone.  Good to see you again.

Vic Stalam:  Hi Cary.  How are you?

Cary Sherburne: Good.  You know we talked earlier about all the different vertical industries that Pantone is in, but we didn’t really talk about packaging and I understand you’ve got some pretty interesting initiatives going on in the packaging market.  Why don’t you tell us a little bit about that?

Vic Stalam:  Absolutely.  Packaging Cary, for us, is a very strategic market and primarily what we’re doing is we’re looking at our complete portfolio in terms of X-Rite and Pantone and bringing a comprehensive solution.  So the first thing we’re doing is working with brand owners and helping them in terms of making sure once they select the colors and to make sure it’s consistent across the whole supply chain around the world.

Cary Sherburne:  Depending on—regardless of where it’s created and what materials they’re using.

Vic Stalam:  Exactly, independent of substrates and printing technologies around the world.  So that’s the first thing.  The second thing we’re helping them is how do we help them compress the time from design to the time the product makes it on the shelf?  So in terms of taking all-

Cary Sherburne:  Right, time to market.

Vic Stalam:  Exactly, helping them with time to market.  So we’re working closely with the brand owners.  The next thing we’re doing is we’re helping the brand owners put together the ecosystem in terms of the trade shops, the designers and the converters that they work with and we’re putting together some processes in terms of how do you manage this color from an integrity perspective, so it’s consistent through every step in the supply chain.  So then what we’re doing is we’re deploying the sales people and application specialists around the world to work with these converters and design houses as well as trade shops who are assigned to a given brand, looking at the specification that the brand has come up with and making sure that the specifications are met at each one of the converters as well as at the trade shops.

Cary Sherburne:  This is a pretty big deal, right because packaging brand owners have a big problem with controlling that, especially on such a global market as we’re in.

Vic Stalam:  Absolutely, that’s one thing we’ve heard consistently from brand owners and since X-Rite and Pantone have the technology all the way from the standards through the measuring instruments, through the software to maintain this consistent, so we’re really excited about it.  This is a very big program and we’ve just kicked it off in London this week and we’re going to be deploying it around the world soon.

Cary Sherburne:  And packaging is growing.

Vic Stalam:  Absolutely, that’s one segment in print we can all agree that because at the end of the day.  We all need to eat food and if you look ahead the next 20 years I think we’ll still have a lot of packages being printed and we’ll be eating from packages.

Cary Sherburne:  That’s right.  Thank you.

Vic Stalam:  Thank you Cary.  

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: The Importance of a Good Web-to-Print Demo Site

The Importance of a Good Web-to-Print Demo Site

Published: March 23, 2017

Demonstrating your web-to-print solution is critical to your sales process. Use your demonstration site to configure all the bells and whistles of your solution so you never have to say, "we support that feature but its not configured on this site."

 

Video preview: The Future Of Customer Communications In The Financial Services Industry

The Future Of Customer Communications In The Financial Services Industry

Published: March 22, 2017

Matt Swain, Senior Director at InfoTrends, talks with Senior Editor Cary Sherburne about the latest trends in customer communications, some of which is driven by financial technology that is enabling more voice-driven communications. Consumers have increasingly demanding expectations about how they interact with financial services providers, including optimized print communications.

 

Video preview: Ghent Workgroup PDF Study aims to Identify Gaps in the Standard

Ghent Workgroup PDF Study aims to Identify Gaps in the Standard

Published: March 21, 2017

David Zwang, WhatTheyThink's Technology Editor and Chairman of the Ghent Workgroup, explains why the organization is conducting a landmark PDF study. The last study was conducted in 2008 and is not representative of todays workflow demands. They want to understand how people are using PDF and identify gaps in the standard that the Ghent Workgroup can help address for better process integration in commercial print and packaging production. Visit http://www.gwg.org/gwg-2017-pdf-survey/

 

Video preview: View the latest production inkjet news from Screen

View the latest production inkjet news from Screen

Published: March 20, 2017

Aron Allenson, Sales Support Specialist for High Speed Inkjet at Screen, talks about how new SC inks from Screen allow inkjet printing to commodity offset stocks without pretreatment. The ink is used in the Truepress JET 520 HD. He also explains the next generation of Truepress JET presses, the Truepress JET 520 NX, just released.

 

Video preview: Print: The Strongest Component of an Omnichannel Campaign

Print: The Strongest Component of an Omnichannel Campaign

Published: March 20, 2017

Charyl Kahanec, President of Marketing Solutions at EarthColor, always has interesting insights to share, and this video is no exception. She talks with Senior Editor Cary Sherburne about the role of print in today's marketing mix. She points out that marketing is not just one channel, but rather the overall conversation with the customer; and print is the strongest component of that conversation. Hear more.

 

Video preview: Frank on Newspaper Business Practices

Frank on Newspaper Business Practices

Published: March 17, 2017

We need newspapers and they need us. But some of their business practices could be improved. With declines in ad revenues, newspapers are raising subscription rates to stay in business.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved