Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     January Economic Webinar     Printing Business Outlook 2017 Report     European Coverage     Production Inkjet Analysis

Pantone & Packaging: A Perfect Pair

Published on March 22, 2012

Cary Sherburne interviews Vic Stalam, Senior VP at X-Rite about their initiatives into the packing market.

Cary Sherburne:  Hi, I'm Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Vic Stalam, who is Senior Vice President and General Manager at X-Rite Pantone.  Good to see you again.

Vic Stalam:  Hi Cary.  How are you?

Cary Sherburne: Good.  You know we talked earlier about all the different vertical industries that Pantone is in, but we didn’t really talk about packaging and I understand you’ve got some pretty interesting initiatives going on in the packaging market.  Why don’t you tell us a little bit about that?

Vic Stalam:  Absolutely.  Packaging Cary, for us, is a very strategic market and primarily what we’re doing is we’re looking at our complete portfolio in terms of X-Rite and Pantone and bringing a comprehensive solution.  So the first thing we’re doing is working with brand owners and helping them in terms of making sure once they select the colors and to make sure it’s consistent across the whole supply chain around the world.

Cary Sherburne:  Depending on—regardless of where it’s created and what materials they’re using.

Vic Stalam:  Exactly, independent of substrates and printing technologies around the world.  So that’s the first thing.  The second thing we’re helping them is how do we help them compress the time from design to the time the product makes it on the shelf?  So in terms of taking all-

Cary Sherburne:  Right, time to market.

Vic Stalam:  Exactly, helping them with time to market.  So we’re working closely with the brand owners.  The next thing we’re doing is we’re helping the brand owners put together the ecosystem in terms of the trade shops, the designers and the converters that they work with and we’re putting together some processes in terms of how do you manage this color from an integrity perspective, so it’s consistent through every step in the supply chain.  So then what we’re doing is we’re deploying the sales people and application specialists around the world to work with these converters and design houses as well as trade shops who are assigned to a given brand, looking at the specification that the brand has come up with and making sure that the specifications are met at each one of the converters as well as at the trade shops.

Cary Sherburne:  This is a pretty big deal, right because packaging brand owners have a big problem with controlling that, especially on such a global market as we’re in.

Vic Stalam:  Absolutely, that’s one thing we’ve heard consistently from brand owners and since X-Rite and Pantone have the technology all the way from the standards through the measuring instruments, through the software to maintain this consistent, so we’re really excited about it.  This is a very big program and we’ve just kicked it off in London this week and we’re going to be deploying it around the world soon.

Cary Sherburne:  And packaging is growing.

Vic Stalam:  Absolutely, that’s one segment in print we can all agree that because at the end of the day.  We all need to eat food and if you look ahead the next 20 years I think we’ll still have a lot of packages being printed and we’ll be eating from packages.

Cary Sherburne:  That’s right.  Thank you.

Vic Stalam:  Thank you Cary.  

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: What Color is Consistent?

What Color is Consistent?

Published: January 20, 2017

Color management works, and it has been available to designers and printers for more than 25 years. Why then do we still make mistakes in color reproduction? Shoshana Burgett of X-Rite Pantone notes that CM has to be understood as something more than calibrating a monitor. It is a set of steps, processes, and tools that must be in place across the entire production workflow, always with monitoring for continuous improvement. Designers who want color to be consistent in all the channels they are now responsible for can find the help they need in CM, Burgett says.

 

Video preview: Frank on Pre-VDP Personalized Direct Mail

Frank on Pre-VDP Personalized Direct Mail

Published: January 20, 2017

Frank Romano keeps EVERYTHING. This week he shares his collection of pre-VDP personalized direct mail when everyone was a winner. Direct marketers tried every trick to get you to open the envelope.

 

Video preview: The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

Published: January 19, 2017

Angela Stone, Manager of Packaging Optimization at Canadian Tire Retail, is responsible for all of the private label packaging that is used for the wide range of products it offers. It covers all types of packaging, from folding carton to flexible to sewn-in labels. She talks about how she handles color management across this disparate array of packaging applications.

 

Video preview: What PDF 2.0 Will Mean for the Printing Industry

What PDF 2.0 Will Mean for the Printing Industry

Published: January 17, 2017

Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.

 

Video preview: Learn About Anti-Counterfeiting Measures in Packaging

Learn About Anti-Counterfeiting Measures in Packaging

Published: January 17, 2017

Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.

 

Video preview: Leveraging Standards and Specifications to Get to Great Color

Leveraging Standards and Specifications to Get to Great Color

Published: January 16, 2017

Don Hutcheson of HutchColor, one of the industry's most knowledgeable color experts, shares his thoughts on the latest developments in color management and the tools print service providers should have to be able to print to the numbers and deliver against customer color expectations. He explains how industry standards are driving more process control into the art and science of printing.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved