Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Hunkeler Innovationdays     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Pantone & Packaging: A Perfect Pair

Published on March 22, 2012

Cary Sherburne interviews Vic Stalam, Senior VP at X-Rite about their initiatives into the packing market.

Cary Sherburne:  Hi, I'm Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Vic Stalam, who is Senior Vice President and General Manager at X-Rite Pantone.  Good to see you again.

Vic Stalam:  Hi Cary.  How are you?

Cary Sherburne: Good.  You know we talked earlier about all the different vertical industries that Pantone is in, but we didn’t really talk about packaging and I understand you’ve got some pretty interesting initiatives going on in the packaging market.  Why don’t you tell us a little bit about that?

Vic Stalam:  Absolutely.  Packaging Cary, for us, is a very strategic market and primarily what we’re doing is we’re looking at our complete portfolio in terms of X-Rite and Pantone and bringing a comprehensive solution.  So the first thing we’re doing is working with brand owners and helping them in terms of making sure once they select the colors and to make sure it’s consistent across the whole supply chain around the world.

Cary Sherburne:  Depending on—regardless of where it’s created and what materials they’re using.

Vic Stalam:  Exactly, independent of substrates and printing technologies around the world.  So that’s the first thing.  The second thing we’re helping them is how do we help them compress the time from design to the time the product makes it on the shelf?  So in terms of taking all-

Cary Sherburne:  Right, time to market.

Vic Stalam:  Exactly, helping them with time to market.  So we’re working closely with the brand owners.  The next thing we’re doing is we’re helping the brand owners put together the ecosystem in terms of the trade shops, the designers and the converters that they work with and we’re putting together some processes in terms of how do you manage this color from an integrity perspective, so it’s consistent through every step in the supply chain.  So then what we’re doing is we’re deploying the sales people and application specialists around the world to work with these converters and design houses as well as trade shops who are assigned to a given brand, looking at the specification that the brand has come up with and making sure that the specifications are met at each one of the converters as well as at the trade shops.

Cary Sherburne:  This is a pretty big deal, right because packaging brand owners have a big problem with controlling that, especially on such a global market as we’re in.

Vic Stalam:  Absolutely, that’s one thing we’ve heard consistently from brand owners and since X-Rite and Pantone have the technology all the way from the standards through the measuring instruments, through the software to maintain this consistent, so we’re really excited about it.  This is a very big program and we’ve just kicked it off in London this week and we’re going to be deploying it around the world soon.

Cary Sherburne:  And packaging is growing.

Vic Stalam:  Absolutely, that’s one segment in print we can all agree that because at the end of the day.  We all need to eat food and if you look ahead the next 20 years I think we’ll still have a lot of packages being printed and we’ll be eating from packages.

Cary Sherburne:  That’s right.  Thank you.

Vic Stalam:  Thank you Cary.  

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Increased Multi-Vendor Integration Featured at Hunkeler Innovationdays 2017

Increased Multi-Vendor Integration Featured at Hunkeler Innovationdays 2017

Published: February 22, 2017

Daniel Erni, Sales Director at Hunkeler, speaks with Senior Editor Cary Sherburne about the new products the company has on display at Hunkeler Innovationdays 2017. He highlights the increased integration among Hunkeler, Horizon and Muller Martini for better end-to-end finishing productivity.

 

Video preview: A Look Inside the Kodak Booth at Hunkeler Innovation Days

A Look Inside the Kodak Booth at Hunkeler Innovation Days

Published: February 22, 2017

Randy Vadagriff, VP of R&D for Enterprise Inkjet at Kodak, gives us an overview of the Kodak booth at Hunkeler Innovation Days. Featured are the Prosper S-Series Imprinting System, the Prosper 6000C Full Color Press, as well as Ultrastream technology unveiled at drupa.

 

Video preview: Hunkeler Innovationdays: Off to a Great Start

Hunkeler Innovationdays: Off to a Great Start

Published: February 21, 2017

Senior Editor Cary Sherburne and Technology Editor David Zwang discuss highlights of Hunkeler Innovationdays, where a number of new products were announced. Attendance at the show is expected to be about 6,000 people over four days in beautiful Lucerne, Switzerland.

 

Video preview: Take a Tour of the Ricoh Booth at Hunkeler Innovation Days

Take a Tour of the Ricoh Booth at Hunkeler Innovation Days

Published: February 21, 2017

Ricoh's Mike Herold, Eric Staples, Nick Fiore, and John Blyth take us on a tour of the Ricoh booth at Hunkeler Innovation Days. They discuss the VC60000, Pro C9110, and software solutions.

 

Video preview: 12th Hunkeler Innovationdays Kicks Off with New Product Announcements

12th Hunkeler Innovationdays Kicks Off with New Product Announcements

Published: February 20, 2017

For a quarter of a century, Hunkeler Innovationdays has been a preferred venue for new product announcements, and 2017 is no exception. Hear what Hunkeler President and Innovationdays Project Director Stefan Hunkeler has to say about what to expect at this year's event, which is expected to draw nearly 7,000 visitors.

 

Video preview: Interview with Crit Driessen on Canon's Launch of the Océ ProStream

Interview with Crit Driessen on Canon's Launch of the Océ ProStream

Published: February 20, 2017

Crit Driessen, VP Strategy and Alliances at Canon Océ sat down Senior Editor David Zwang to talk about the launch of the Océ ProStream. The ProStream is a continuous feed production inkjet system targeting the mid-to-high volume commercial printing market. The device leverages Océ technology from its previous continuous feed systems as well as the its sheetfed Océ VarioPrint i300.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved