Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     January Economic Webinar     Printing Business Outlook 2017 Report     European Coverage     Production Inkjet Analysis

Better Color with PantoneLIVE

Published on March 2, 2012

Pantone Senior Vice President Ron Potesky and Cary Sherburne confer about the newly announced PantoneLIVE

Cary Sherburne:  Hi.  I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Ron Potesky who is Senior Vice President and General Manager at Pantone.  Welcome.

Ron Potesky:  Thank you very much.  Welcome to you.  Happy to have you visit Pantone.

Cary Sherburne:  And I’m happy to be here.  You guys have a pretty exciting announcement.  Maybe you could share a little bit with us about PantoneLIVE.

Ron Potesky:  Sure, sure.  Well, everybody, of course, knows that Pantone is the ubiquitous color communication standard for designers everywhere, and package printing is one of our core markets.  And, of course, brand owners are using Pantone to identify new brand designs.  But a problem is that Pantone, of course, is great if you’re printing offset on a certain kind of paper, but once you move to Flexo, once you move to Gravure, once you’re printing on different substrates, it’s not so easy to always capture that Pantone color perfectly.  

So PantoneLIVE, which is part of our new Pantone Digital Business Unit, will allow brand owners and everybody in the supply chain to use real digital values from a Cloud application to get real color on real substrates no matter what you’re printing on.  Of course, it starts though with the Pantone standard and that would be PMS Plus Standard.  It starts with our coded offset standard, but then we use dependent standards on different substrates and different processes.

Cary Sherburne:  So in other words, if I’m the designer that’s beginning to work with the brand owner on a new product, I can specify the color from the beginning and that same technical specification is going to follow that color throughout the lifecycle.

Ron Potesky:  Through the lifecycle.  So we have brand owner, as an example, and this is where I really realized PantoneLIVE was the right solution.  Brand owner, large brand owner said we take our Pantone color and then ultimately we’re going to, let’s say plastic packaging of some sort, and we translate that into our own library, and then that pushes down the supply chain.  And everybody’s confused everywhere in the process what is the real color?  What we want is to be able to use Pantone from the design phase through the supply chain and that’ll make it easier for everybody.  So PantoneLIVE allows them to do that.

Cary Sherburne:  And then the other thing would be shortening of cycle times because you’re not going back and forth with—once people gain trust in the system…

Ron Potesky:  Absolutely.

Cary Sherburne:  You’re not going back and forth with all the proofs and the courier charges and the mockups.

Ron Potesky:  You’re going to get better color faster and cheaper because you’re going to cut down cycle times, you’re going to cut down waste, you’re going to get off press faster.  Everybody in the supply chain actually benefits.

Cary Sherburne:  And I understand that you’re signing up some partners to help you work through this, and one of your first partners was Esco?

Ron Potesky:  That’s right.  We’ve got Esco is a key partner for us for prepress and package print.  This is essential.  We also have ink partners.  SunChemical is a preferred ink partner for ink.  So we’ve got some key players in the supply chain who we needed to be part of this from the beginning and it’ll deliver just tremendous value for our customers.

Cary Sherburne:  Well, that’s great.  And the launch is—yeah, I guess you’d call it the launch—the launch went great and I’m sure that people will be anxious to see this available.  When will we see market availability?

Ron Potesky:  Well, of course, if you come to Drupa you’re going to see a ton about PantoneLIVE at Drupa.  And we should be delivering product in Q2.  So we’ve got Drupa will be the real kind of practical launch, and then we’ll be delivering thereafter.  We’re already working, by the way, with brand owners today and delivering.  So this is really a process that’s begun and we’ll be delivering new functions and features over the next months.

Cary Sherburne:  And people can visit pantone.com for more information?

Ron Potesky:  They can visit pantone.com for more information.  They can also, of course, visit xrite.com for more information.  And this is really the blending of the Pantone communication language and brand, and X-Rite’s technology, and this is kind of this symbiotic relationship between the two companies.  And that’s why X-Rite bought Pantone once upon a time.

Cary Sherburne:  That’s great and it’s coming to fruition.

Ron Potesky:  It’s fun, it’s fun.  It’s going to be great 

Cary Sherburne:  Great.  Alright.  Thank you very much.

Ron Potesky:  Thank you, Cary.  It’s great.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: What Color is Consistent?

What Color is Consistent?

Published: January 20, 2017

Color management works, and it has been available to designers and printers for more than 25 years. Why then do we still make mistakes in color reproduction? Shoshana Burgett of X-Rite Pantone notes that CM has to be understood as something more than calibrating a monitor. It is a set of steps, processes, and tools that must be in place across the entire production workflow, always with monitoring for continuous improvement. Designers who want color to be consistent in all the channels they are now responsible for can find the help they need in CM, Burgett says.

 

Video preview: Frank on Pre-VDP Personalized Direct Mail

Frank on Pre-VDP Personalized Direct Mail

Published: January 20, 2017

Frank Romano keeps EVERYTHING. This week he shares his collection of pre-VDP personalized direct mail when everyone was a winner. Direct marketers tried every trick to get you to open the envelope.

 

Video preview: The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

Published: January 19, 2017

Angela Stone, Manager of Packaging Optimization at Canadian Tire Retail, is responsible for all of the private label packaging that is used for the wide range of products it offers. It covers all types of packaging, from folding carton to flexible to sewn-in labels. She talks about how she handles color management across this disparate array of packaging applications.

 

Video preview: What PDF 2.0 Will Mean for the Printing Industry

What PDF 2.0 Will Mean for the Printing Industry

Published: January 17, 2017

Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.

 

Video preview: Learn About Anti-Counterfeiting Measures in Packaging

Learn About Anti-Counterfeiting Measures in Packaging

Published: January 17, 2017

Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.

 

Video preview: Leveraging Standards and Specifications to Get to Great Color

Leveraging Standards and Specifications to Get to Great Color

Published: January 16, 2017

Don Hutcheson of HutchColor, one of the industry's most knowledgeable color experts, shares his thoughts on the latest developments in color management and the tools print service providers should have to be able to print to the numbers and deliver against customer color expectations. He explains how industry standards are driving more process control into the art and science of printing.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved