Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn


 

Featured:     European Coverage     Production Inkjet Analysis     Industry Economic Snapshot

AGFA's Director of Marketing Deborah Hutcheson Says Plan Ahead for drupa

Published on February 28, 2012

Director of Marketing for AGFA Deborah Hutcheson and Cary Sherburne discuss preplanning for drupa and offers a key tip.

Cary Sherburne:  Hi.  I'm Cary Sherburne, senior editor at WhatTheyThink.com and I'm here with Deb Hutcheson, director of marketing, from AGFA Graphics.  I'm so happy to see you.

Deborah Hutcheson:  Yeah, nice to see you again, too.

Cary Sherburne:  Yeah.  So, we're here coming up on Drupa 2012; director of marketing, you probably already have been planning for quite a while.

Deborah Hutcheson:  Yes, we're well under the way.

Cary Sherburne:  And so maybe you can talk a little bit about why you think this is an important show as an exhibitor and then what should attendees be looking for when they go.  Why would they even go in the first place?

Deborah Hutcheson:  Well, first of all, from an exhibitor's perspective, we really look at Drupa as a way to launch new technologies and from all the manufacturers I think we set the trend for the next four years.  So if when a customer comes to Drupa, they're really looking at what is going to be in the market for the next few years.  You'll see technologies launched and they'll test market.  They may never make it to the light of day but then you'll see new technologies really take off.  And I think that's the most exciting part about Drupa and it is, from our perspective, it's a big selling show.

Cary Sherburne:  Yeah.

Deborah Hutcheson:  You know, it's a major investment, but it's a very big selling show.

Cary Sherburne:  And you know, one of the nice things about Drupa is they have some great tools to help people plan again because you can't just show up at that show.

Deborah Hutcheson:  No.

Cary Sherburne:  You have to plan it ahead.

Deborah Hutcheson:  The one tip for Drupa is get a good pair of shoes.  A very comfortable...

Cary Sherburne:  Or two.

Deborah Hutcheson:  Or two.  That's right.  But you do want to make sure that you plan ahead, and I think it's important that, A, you know your business.  You really have at least a plan of where you want to take your business because it's a great opportunity to talk to all of these manufacturers and understand what the technology is, where that fits with your business, and where you can -- where it's going in the future.  So, plan ahead, you know.  Have an idea of where you want to be.  It's too big just to wander the halls without knowing who you want to see and, you know, what you want to accomplish.

Cary Sherburne:  And also getting appointments ahead of time is important.

Deborah Hutcheson:  Yeah, very much.  They book up very early.

Cary Sherburne:  So, companies should -- in January and February -- they should be having their internal strategy sessions for planning for the next five years or whatever and then that's a basis for that to go.

Deborah Hutcheson:  For where they're going to go, right.  And the manufacturers will too.  You'll start to see leaks come out, you know, early in the year just to sort of what the appetite of what Drupa's going to be all about.

Cary Sherburne:  Well terrific.  Thank you.

Deborah Hutcheson:  Thank you.

Cary Sherburne:  I look forward to seeing you there.

Deborah Hutcheson:  Absolutely.  Thank you.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Primary Color Seeks Transparency with Workflow Automation

Primary Color Seeks Transparency with Workflow Automation

Published: July 1, 2015

James Handler, Vice President of Web-to-Print, Primary Color, talks about how connecting HP SmartStream to EFI Monarch MIS will further streamline and automate the company's workflow.

 

Video preview: Canon Solutions America VP of Marketing Francis McMahon talks about IWCO Direct Customer Event

Canon Solutions America VP of Marketing Francis McMahon talks about IWCO Direct Customer Event

Published: June 29, 2015

In this video, Canon Solutions America VP of Marketing Francis McMahon talks with Senior Editor Cary Sherburne about last week's IWCO Direct customer event, the first North American site to install the Canon ImageStream 3500 and the Varioprint i300, as well as the upcoming thINK user group conference scheduled for September in New York.

 

Video preview: Frank on Equipment Graveyards, Pre-1919 Full Color Baseball Cards, and Other Potpourri

Frank on Equipment Graveyards, Pre-1919 Full Color Baseball Cards, and Other Potpourri

Published: June 26, 2015

Frank has a potpourri of commentary, from a TV typo to equipment graveyard to a print video to pre-1919 full-color baseball cards. Only Frank would find these to be relevant.

 

Video preview: Transactional Printer Intelligent Document Solutions Reinvents Business Model with Production Inkjet

Transactional Printer Intelligent Document Solutions Reinvents Business Model with Production Inkjet

Published: June 25, 2015

Bill Hayden, CEO of IDS in Michigan, talks about how Xerox CiPress production inkjet presses have completely changed his transactional print business model.

 

Video preview: Canon Oce: Ready for Commercial Print

Canon Oce: Ready for Commercial Print

Published: June 23, 2015

Christian Unterberger, EVP for Commercial Print, Canon/Oce, talks with Senior Editor Cary Sherburne about Canon's strategies in the commercial print market., especially with its portfolio of production inkjet presses, including the ability to produce commercial print quality on difficult papers.

 

Video preview: HP's Tom Wittenberg on the Sign and Display Market

HP's Tom Wittenberg on the Sign and Display Market

Published: June 22, 2015

Tom Wittenberg, HP's Sign & Display Marketing Manager, discusses the state of the sign and display market—and the "rule of 7s."

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2015 WhatTheyThink. All Rights Reserved