Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     drupa 2016     European Coverage     Production Inkjet Analysis     2016 Business Conditions Report

AGFA's Director of Marketing Deborah Hutcheson Says Plan Ahead for drupa

Published on February 28, 2012

Director of Marketing for AGFA Deborah Hutcheson and Cary Sherburne discuss preplanning for drupa and offers a key tip.

Cary Sherburne:  Hi.  I'm Cary Sherburne, senior editor at WhatTheyThink.com and I'm here with Deb Hutcheson, director of marketing, from AGFA Graphics.  I'm so happy to see you.

Deborah Hutcheson:  Yeah, nice to see you again, too.

Cary Sherburne:  Yeah.  So, we're here coming up on Drupa 2012; director of marketing, you probably already have been planning for quite a while.

Deborah Hutcheson:  Yes, we're well under the way.

Cary Sherburne:  And so maybe you can talk a little bit about why you think this is an important show as an exhibitor and then what should attendees be looking for when they go.  Why would they even go in the first place?

Deborah Hutcheson:  Well, first of all, from an exhibitor's perspective, we really look at Drupa as a way to launch new technologies and from all the manufacturers I think we set the trend for the next four years.  So if when a customer comes to Drupa, they're really looking at what is going to be in the market for the next few years.  You'll see technologies launched and they'll test market.  They may never make it to the light of day but then you'll see new technologies really take off.  And I think that's the most exciting part about Drupa and it is, from our perspective, it's a big selling show.

Cary Sherburne:  Yeah.

Deborah Hutcheson:  You know, it's a major investment, but it's a very big selling show.

Cary Sherburne:  And you know, one of the nice things about Drupa is they have some great tools to help people plan again because you can't just show up at that show.

Deborah Hutcheson:  No.

Cary Sherburne:  You have to plan it ahead.

Deborah Hutcheson:  The one tip for Drupa is get a good pair of shoes.  A very comfortable...

Cary Sherburne:  Or two.

Deborah Hutcheson:  Or two.  That's right.  But you do want to make sure that you plan ahead, and I think it's important that, A, you know your business.  You really have at least a plan of where you want to take your business because it's a great opportunity to talk to all of these manufacturers and understand what the technology is, where that fits with your business, and where you can -- where it's going in the future.  So, plan ahead, you know.  Have an idea of where you want to be.  It's too big just to wander the halls without knowing who you want to see and, you know, what you want to accomplish.

Cary Sherburne:  And also getting appointments ahead of time is important.

Deborah Hutcheson:  Yeah, very much.  They book up very early.

Cary Sherburne:  So, companies should -- in January and February -- they should be having their internal strategy sessions for planning for the next five years or whatever and then that's a basis for that to go.

Deborah Hutcheson:  For where they're going to go, right.  And the manufacturers will too.  You'll start to see leaks come out, you know, early in the year just to sort of what the appetite of what Drupa's going to be all about.

Cary Sherburne:  Well terrific.  Thank you.

Deborah Hutcheson:  Thank you.

Cary Sherburne:  I look forward to seeing you there.

Deborah Hutcheson:  Absolutely.  Thank you.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: What to Expect at drupa 2016. Pack your bags!

What to Expect at drupa 2016. Pack your bags!

Published: February 8, 2016

KBA CEO and President of drupa Claus Bolza-Schunemann, shares how drupa 2016 is repositioning itself to address emerging market realities. More than 1800 exhibitors will be showing solutions and technologies across six different segments under the tagline Touch the Future. Start planning now!

 

Video preview: What Happens if Amazon Dies

What Happens if Amazon Dies

Published: February 4, 2016

Frank opines on what happens if amazon.com dies? Think of all the data that it has stored and its long tentacles that extend into every nook and cranny of cyberspace—and our lives.

 

Video preview: Sheetfed Inkjet Boosts Production for OneTouchPoint

Sheetfed Inkjet Boosts Production for OneTouchPoint

Published: February 4, 2016

Steve Henck, VP of Operations for OneTouchPoint, is an early adopter of sheetfed production inkjet, migrating work from offset and toner as well as developing new applications and customers.

 

Video preview: Two Sides President Phil Riebel on Sustainability of Print

Two Sides President Phil Riebel on Sustainability of Print

Published: February 3, 2016

Phil Riebel, President of Two Sides, speaks out about the sustainability of print and paper and the myth that electronic communications are more sustainable than print. He recommends life cycle assessments to get the true story about going electronic versus paper-based communications.

 

Video preview: Fixed Color Palette Printing Is Here

Fixed Color Palette Printing Is Here

Published: February 3, 2016

Ron Voigt, President of X-Rite Pantone, explains the importance of Pantone's recently launched Extended Color Gamut Guide, making fixed color palette printing (CMYK/OVG) more easily achievable. Fixed color palette printing saves time and money for brands and printers.

 

Video preview: Color management: Where Are We Now?

Color management: Where Are We Now?

Published: February 2, 2016

Erica Aitken, President of Santa Cruz CA based Rods & Cones, talks about issues in color management and the importance of establishing a color managed workflow.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved