Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Printing Forecast 2018     European Coverage

AGFA's Director of Marketing Deborah Hutcheson Says Plan Ahead for drupa

Published on February 28, 2012

Director of Marketing for AGFA Deborah Hutcheson and Cary Sherburne discuss preplanning for drupa and offers a key tip.

Cary Sherburne:  Hi.  I'm Cary Sherburne, senior editor at WhatTheyThink.com and I'm here with Deb Hutcheson, director of marketing, from AGFA Graphics.  I'm so happy to see you.

Deborah Hutcheson:  Yeah, nice to see you again, too.

Cary Sherburne:  Yeah.  So, we're here coming up on Drupa 2012; director of marketing, you probably already have been planning for quite a while.

Deborah Hutcheson:  Yes, we're well under the way.

Cary Sherburne:  And so maybe you can talk a little bit about why you think this is an important show as an exhibitor and then what should attendees be looking for when they go.  Why would they even go in the first place?

Deborah Hutcheson:  Well, first of all, from an exhibitor's perspective, we really look at Drupa as a way to launch new technologies and from all the manufacturers I think we set the trend for the next four years.  So if when a customer comes to Drupa, they're really looking at what is going to be in the market for the next few years.  You'll see technologies launched and they'll test market.  They may never make it to the light of day but then you'll see new technologies really take off.  And I think that's the most exciting part about Drupa and it is, from our perspective, it's a big selling show.

Cary Sherburne:  Yeah.

Deborah Hutcheson:  You know, it's a major investment, but it's a very big selling show.

Cary Sherburne:  And you know, one of the nice things about Drupa is they have some great tools to help people plan again because you can't just show up at that show.

Deborah Hutcheson:  No.

Cary Sherburne:  You have to plan it ahead.

Deborah Hutcheson:  The one tip for Drupa is get a good pair of shoes.  A very comfortable...

Cary Sherburne:  Or two.

Deborah Hutcheson:  Or two.  That's right.  But you do want to make sure that you plan ahead, and I think it's important that, A, you know your business.  You really have at least a plan of where you want to take your business because it's a great opportunity to talk to all of these manufacturers and understand what the technology is, where that fits with your business, and where you can -- where it's going in the future.  So, plan ahead, you know.  Have an idea of where you want to be.  It's too big just to wander the halls without knowing who you want to see and, you know, what you want to accomplish.

Cary Sherburne:  And also getting appointments ahead of time is important.

Deborah Hutcheson:  Yeah, very much.  They book up very early.

Cary Sherburne:  So, companies should -- in January and February -- they should be having their internal strategy sessions for planning for the next five years or whatever and then that's a basis for that to go.

Deborah Hutcheson:  For where they're going to go, right.  And the manufacturers will too.  You'll start to see leaks come out, you know, early in the year just to sort of what the appetite of what Drupa's going to be all about.

Cary Sherburne:  Well terrific.  Thank you.

Deborah Hutcheson:  Thank you.

Cary Sherburne:  I look forward to seeing you there.

Deborah Hutcheson:  Absolutely.  Thank you.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank: Book Publishers Turn the Page

Frank: Book Publishers Turn the Page

Published: February 23, 2018

Frank opines about offset vs. digital printing for books and variable art for packaging. Book publishers are changing their warehousing and distribution strategies as a result.

 

Video preview: As Far as the Eye Can See: Increasing Color Display Quality

As Far as the Eye Can See: Increasing Color Display Quality

Published: February 23, 2018

Kevin O'Connor, Principal at Make Color Behave, talks about advances by Apple and others are looking ahead to new video standards that will enhance color viewing beyond SRBG which only presents about 35% of the colors the unimpeded human eye can see. The most current Apple screens will support new standards that will capture about 53% of what we can see with our eyes.

 

Video preview: USPS Challenges Trish Witkowski to Discover NEW Print Finishing Techniques for Mail

USPS Challenges Trish Witkowski to Discover NEW Print Finishing Techniques for Mail

Published: February 22, 2018

Tim McGinley of the Mail Innovations Program at the USPS challenges Finishing Section Editor Trish Witkowski to find new print finishing techniques and effects for mail. Trish begins her journey with Jeff Hernandez of Classic Color and his groundbreaking Brand Alchemy exploration. Jeff is developing realistic textures that mock actual products, and he’s putting the ideas directly into the hands of creatives.

 

Video preview: Arna Marketing: “A Technology Company That Happens to Print”

Arna Marketing: “A Technology Company That Happens to Print”

Published: February 21, 2018

New Jersey’s Arna Marketing, “a technology company that happens to print,” builds custom programs for its customers, heavily leveraging variable data and digital printing via Canon Solutions America’s Océ Varioprint and Colostream systems. David Zwang talks to Steven Hegna, President and “Concierge” of Arna Marketing, about the work he currently does for his customers, as well as where he sees his business going.

 

Video preview: Wim Fransen on Handling Disparate Data in Automated Workflow

Wim Fransen on Handling Disparate Data in Automated Workflow

Published: February 20, 2018

David Zwang talks to Wim Fransen, Managing Director, at Enfocus about building lights out automated workflow through job on-boarding, preflight, and its automation mix of software platforms.

 

Video preview: Signage—and the Superbowl—Mean Business for Twin Cities' Pixelwerx

Signage—and the Superbowl—Mean Business for Twin Cities' Pixelwerx

Published: February 19, 2018

Richard Romano talks to Adam Carver, President & CEO of Minneapolis' Pixelwerx, about his wide-format, signage, and specialty graphics business. Pixelwerx also recently acquired Canon Solutions America Océ Colorado 1640 UVgel wide-format printer.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved