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Kodak's Jon Bracken Comments on How Industry Change has Shaped GUA

Published on January 20, 2012

General Manager for Unified Workflow at Kodak Jon Bracken and Richard Romano continue their GUA conversation. In part 2 Jon discusses how the changes in the print industry is reflected with incoming board members and what changes may be ahead.

Richard Romano:  Hi.  This is Richard Romano from WhatTheyThink.com and we are here in New Orleans, Louisiana, at the 2012 GUA Annual Conference.  And we’re talking with Jon Bracken who is the General Manager for Unified Workflow Solutions for Kodak.  Thank you for joining us.

Jon Bracken:  Thank you, Richard.

Richard Romano:  Now you’re also on the GUA Board and there are a number of new Board members this year, correct? 

Jon Bracken:  Yes.  And it’s something that—we’ve actually got some vacancies on the Board and we’re looking for some of our customers to actually fill those positions.  But yes, I think there’s been a reflection of the changing in the industry within the makeup of the Board.  I mean when we started it was the very early days of computer to plate, and what we have in the Board was, you know, really those innovators in computers to play, the people that were really defining what that could do with business.  But now you look at the print industry and what the interests and concerns of our association are, they’re much broader, and actually the new members within the Board are also reflecting that broadening of the scope of both the group and the interests of the industry.

Richard Romano:  So what new directions is the new Board looking to take to the GUA?

Jon Bracken:  Well, I think we’ve been in the past quite centric around, you know, software and the workflow solutions.  After the first sort of generation of computer to plate, it then became very much a workflow centric area.  That diversification, you know, is really driving the agenda there, and we’re looking at expanding from the Conference into new ways to help share that knowledge in a much more community.  So the positioning is going from, you know, one of a user association to one of much more of a community of users and a community of participants within the industry who are there to share knowledge and therefore, you know, improve their businesses by increasing the level of the bar and improving your own, yea. 

Richard Romano:  So what are some of those new communications initiatives beyond sort of an annual conference? 

Jon Bracken:  We’re looking—we’ve always had forums, but we’re looking at expanding those forums into much more sort of interactive media.  And also looking at some of the content that we produce for the Conference and making that available online and allowing people to sort of self-serve some of this great knowledge.  The other thing is the way the conferences come together has moved from very much sort of a vendor, you know, PowerPoint demonstration, sort of saying what we’re doing, to much more active participant of the participants in many more sort of roundtables and case studies and shared experiences.  So I think, again, that’s driving it to more of a community feel.

Richard Romano:  Great.  Well, thank you very much for joining us. 

Jon Bracken:  Thank you, Richard.

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