Log In | Become a Member | Contact Us


Connect on Twitter | Facebook | LinkedIn

Thought Leadership Video Series

HP's Xavier Garcia Gives Advice to Printers Looking to Enter the Wide Format Market

Published on January 23, 2012

Cary Sherburne and HP's General Manager of Scitex Xavier Garcia have a conversation focused on print service providers looking to expand their offerings with wide format.

Cary Sherburne:  I'm Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Xavier Garcia, who is the General Manager of HP Scitex business.  Welcome.

Xavier Garcia:  Thank you.  

Cary Sherburne:  We talked earlier about the whole wide format market and some of the growth opportunities it has.  If I'm a service provider say in the commercial print business wanting to add a higher value business such as wide format what are some of the things that I should be thinking about?  How can HP help those folks move into this market?

Xavier Garcia:  Yeah, there are many considerations that a print service provider has to take into account when getting into digital, but let me say that it’s going to be very important for him to understand what are the businesses, what are the applications that they are going to be focusing in, so then when making the decision of purchasing equipment versatility is going to be incredibly important both from the printer point of view, the press point of view, the ink that is supplied with that printer.  So in that sense the customer will be able to offer many different things to many different customers, which is one of the good things of digital so you don’t to need to restrict yourself to a specific application, a specific customer.  You can continue to invent and create new applications, so new business models that will be very profitable for them.  The opportunity of digital is that you are not only capturing pages from analog, but also you can create pages that currently don’t exist, right, by variable data printing and sometimes their customers will not ask for those pages, but the print service provider can say well I can have this electronic **** for instance with my device and I can go to customer and offer him that perhaps at a slightly higher mark up, but it’s going to be very, very **** for the print service provider and for his customer.

Cary Sherburne:  Yeah and you know you bring up a really good point because one of the things that print service providers should really be thinking about is how do I first educate myself and then secondly educate the brand owners because when I talk to brand owners I'm amazed at how little they know of the possibilities.  So what are some of the things that HP can do to help these folks learn more about it and then in turn educate their customers?

Xavier Garcia:  Yeah, so I think there will be like two main areas I would like to comment here.  The first is that Hewlett Packard is working globally with many of those brand owners, so in many cases the customer will order specific brand owner, then in another place in the world he is already working with Hewlett Packard, so you can say hey look in Hong Kong I know that you are working with a print service provider that is using Hewlett Packard equipment, so the **** see what opportunities that this company can provide to you.  That is one important part, the fact that we are a global company.  The second is in education and training.  Areas like **** where in the last year, year and a half we’re becoming very active on wide format printing as well.  There is many resources, many opportunities for customers to understand how to use digital, to understand how to interact, what are the tricks and what are the experiences of other customers in this domain.

Cary Sherburne:  And then you also have—through the capture program you have lots of tools and materials for them, online learning and all kinds of things.

Xavier Garcia:  Yeah, absolutely-

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: What's Happening at ISA Expo 2017?

What's Happening at ISA Expo 2017?

Published: April 24, 2017

Richard Romano visits with ISA President & CEO Lori Anderson from the show floor to talk about the 2017 expo and breaking attendance records once again.

 

Video preview: Frank Visits Cal Poly's Shakespeare Museum

Frank Visits Cal Poly's Shakespeare Museum

Published: April 21, 2017

Frank goes back in time as he visits the Cal Poly Shakespeare Museum. Surrounded by modern printing technology, this collection is a time warp of how printing was in the past.

 

Video preview: After the Honeymoon of Selling Web-to-Print Program

After the Honeymoon of Selling Web-to-Print Program

Published: April 20, 2017

When you sell a web-to-print program, you have a brief honeymoon period that needs to be optimized. Stay focused on the business goals - get orders flowing through the system. Nobody wants to hear from a customer saying, its been six months and we've seen no value!

 

Video preview: Esko's President Shares Thoughts on Being Part of the Danaher Family

Esko's President Shares Thoughts on Being Part of the Danaher Family

Published: April 18, 2017

Udo Panenka, President of Esko, talks about being part of Danaher, the value to the business being part of the Danaher family brings. A toolbox of proven great processes has been key to continuing -- and even speeding up -- the innovation that has enabled Esko to continue to bring new products to market. He talks also about the ability to bring these tools to customers to strengthen relationships and help them improve their businesses as well.

 

Video preview: Eversfrank Gruppe Promotes Real-Time Printing

Eversfrank Gruppe Promotes Real-Time Printing

Published: April 17, 2017

It was a pleasure to speak again with Gerhard Martterer of the Eversfrank Gruppe again at Hunkeler Innovationdays. He always has interesting applications to talk about, and this conversation is no exception. Take a look at the great success the company is having on behalf of its customers with real-time printing.

 

Video preview: Frank: Judge a Book by its Covers

Frank: Judge a Book by its Covers

Published: April 14, 2017

Frank uses a book authored by RIT student Akshat Pardiwala to demonstrate that the cover often makes the book. He shows two versions to make his case.

 

View More Videos

 

Wide Format Editor

Richard Romano

Richard Romano, Section Editor/Senior Analyst
Richard has written about communication, graphics hardware and software trends for the past 15 years.

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved