Thought Leadership Video Series
Pitney Bowes Helps Printing Firms Increase Productivity
Published on November 1, 2011
Kevin Marks and Cary Sherburne sit down and discuss Pitney Bowes recent product announcements that aim to help firms be more productive in the production print space.
Cary Sherburne: Hi, I'm Cary Sherburne, Senior Editor at WhatTheyThink.com. I'm here with Kevin Marks, who is the Vice President of Global Product Management and Marketing for Production Print.
Kevin Marks: Hi, Cary. Nice to see you.
Cary Sherburne: Nice to see you again, too. You know it's kind of a -- it's a crazy world we're in, in the printing industry right now and no crazier place probably than the production print environment and you guys have really made some big strides in terms of bringing products to market that help those firms be more productive.
Kevin Marks: Certainly.
Cary Sherburne: So perhaps you could talk a little bit about what's going on with the IntelliJet and some of the newer developments there.
Kevin Marks: Sure. So while it is both a turbulent time for the industry it's also an exciting time for the industry.
Cary Sherburne: Yes, it's very exciting.
Kevin Marks: And in that excitement lies one of our most recent introductions, the IntelliJet 20 Printing System and a new important enhancement to the operating and production rates of that system. We announced the ability for that IntelliJet Printing System to produce at double the productivity from the original outlook and launch. So it means that transactional operations, high integrity print and mail operations are now able to boost their productivity, increase the performance range of the printing system, in production of complex full-color tailored and relevant communications. And that is a real performance advantage that our customers see great value and great excitement in terms of the IntelliJet 20.
Cary Sherburne: And so your customer advisory counsel, I'm sure you've talked to them before you got into this and they helped kind of guide some of the decisions.
Kevin Marks: Pitney Bowes and specifically our document messaging technology is based in ground and in customers. So it's a simple concept, list them hard, clarify and deliver. And based on specific feedback from our advisory board, a global board I might add, we've developed enhancements including the IntelliJet 20 as well as the launch of the IntelliJet 30 and the IntelliJet 42. So based on customer feedback, based on customer requirements and the need to deliver relevant tailored communications, we developed a comprehensive family of printing systems that we called IntelliJet.
Cary Sherburne: That's great and, you know, we've all seen them on the show floors as these various models rolled out. Now how is the market adoption on the 42-inch version? I'm kind of interesting in that one because it's a pretty amazing product.
Kevin Marks: Yeah. So when we announced the IntelliJet 42 printing system we described as a breakthrough, a breakthrough in lean manufacturing principles supplied to integrated print and mail operations. So IntelliJet 42 customer feedback has been very exciting and very invigorating frankly in terms of the ways to produce and manufacture integrated high integrity print and mail applications. And customers are looking for those breakthroughs in terms of both the productivity and efficiency that the IntelliJet 42 delivers to them. But equally important the IntelliJet 42 represents breakthrough in integration. So like the other members of the IntelliJet family, the IntelliJet 42 is tunes to the operational requirements of our family of Pitney Bowes inserting systems. And so we feel that customer requirement, customer voice was not only develop breakthrough technology enhancements in the printing side of the business but also ensure that those are designed to create strong tightly integrated operations considering lean manufacturing principles that create new efficiencies on board print and mail categories. That’s the special sauce in the Pitney Bowes solution set. It's more than just the breakthrough technology solutions in print or in mail, but it's really about optimizing or harmonizing across those true critical functions to deliver more powerful, relevant valuable communications.
Cary Sherburne: Yeah. And it sounds like you're doing a really good job of that. So thanks for sharing with us.
Kevin Marks: Thank you, Cary. Thank you to our audience.
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