Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     January Economic Webinar     Printing Business Outlook 2017 Report     European Coverage     Production Inkjet Analysis

PreCycled Customers Use Digital Printing Web-to-Print Solutions

Published on October 11, 2011

Cary Sherburne asks Dan Horkan, Owner of PreCycled, to give a few detailed examples of how their customers utilize their digital printing toolsets.

Cary Sherburne:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com, and I’m here with Dan Horkan who is owner of PreCycled Commercial Printers in Brewster, New York.  Welcome.

Dan Horkan:  Thank you.  Nice to be here.  

Cary Sherburne:  I’d be interested in, I understand that you started out as kind of a broker and now you do a lot of digital printing in-house and web to print solutions and so on, I’m interested in hearing about, you know, a couple of examples of customers where you’ve – where those tools have allowed you to bring in new business and grow that business without geographical restrictions.  

Dan Horkan:  Well, we’ve had a few cases of that and probably the ones that comes to mind particularly would be some business cards where we had a customer who was traditionally having their business cards printed offset and they were using a particular red.  And whenever it was printed, it always varied slightly because of the temperature because of the paper, because of the pressman or how late they were out that night.  And we moved it to a digital device which enabled us to control the color and were able to get the consistent color throughout the run and from day to day and week to week, so that all of their representative’s business cards looked the same and we distribute them on a national basis.  And the other thing that helped us secure the job was with the digital equipment we have to turn the jobs around much quicker, whereas a lot of times in the past, they were waiting a long time for the press to be freed up so they could get that red color in there; for us it’s just kind of a point and click and away we go and we can have the cards in the same day or the next day, certainly.  

Cary Sherburne:  So they just from wherever they are in the country, they just come online and if they  need to update the card they do that and then they order it and boom, you…

Dan Horkan:  Correct.  They can enter our server from wherever they are with… as long as they have a computer.  And they enter their data for their name, their title, their phone number and everything is standardized and shows up in the right font, in the right position on the card and they see an instant proof right on their screen as soon as they click ‘Enter.’  And once they approve it, which is usually right away, then we get a production file and it typically goes out within 24 hours, it’s on route to them.  And if they’re in a rush for it, we can send it Fed Ex, if they just want it sent ground, we can send it ground.  

Cary Sherburne:  That’s great.  And can you give me another example of another customer you’ve been able to eliminate the geographic restrictions?  

Dan Horkan:  We have another large customer out of Houston, which is quite far from our operation.  And they also do a lot of distribution on a national basis.  They have reps throughout the country and they send us orders through our online ordering system.  And we get the orders, we print the items as they need them, everything is printed on demand so that we don’t have a large…

Cary Sherburne:  Inventory…

Dan Horkan:  Large inventory that becomes obsolete because every year the data changes.  So they order the… they enter the orders online, we print them on demand, and send them out the same or next day again.  

Cary Sherburne:  And how long have you had your web to print solution in place?  

Dan Horkan:  Probably in the neighborhood of six or seven years.  

Cary Sherburne:  And then how did you get that customer from way down there in Houston?  

Dan Horkan:  Through a local relationship.  They were a spin-off of a local company that was next to us and we had some contacts with the executives who made an introduction for us and we were able to, with our digital equipment, solve a lot of their problems and helped them move forward.  

Cary Sherburne:  That’s great.  You know, it’s interesting to me how few, well, how low the penetration really is for web to print.  I mean, it’s been around for a long time and there’s some pretty affordable and sophisticated systems out there, but a lot of printers haven’t made that move yet.  Why do you think that is?  

Dan Horkan:  I can’t under… I can’t explain that because for me it was… it was a no-brainer.  It seemed so simple.  We certainly had the need and we saw an opportunity that would be created by it and our customers love it, and it really simplifies the whole ordering process.  And the fact is, you know, typically you’d have a lot of issues with items being printed wrong or with wrong data, and when you do the web to print solution the customer sees the proof right on the screen.  And if there’s an issue of it being wrong, it’s their issue, and if they need us to do it again, well, they have to pay again.  And so it’s been a big help to us.  

Cary Sherburne:  It also cuts down on your costs to produce the job, right, because less of your administrative time, they’re basically doing the work.  

Dan Horkan:  They’re basically doing the work and we get a production file.  We don’t have to do any layout or set up or imposition or… we get a production file right off of the server and send it right to the printer.  

Cary Sherburne:  That’s great.  Well, congratulations.  

Dan Horkan:  Thank you.  

Cary Sherburne:  Nice to meet you.  

Dan Horkan:  Thank you very much.  

Email Icon Email         

 

Discussion

By Joe Fedor on Oct 11, 2011

Dan, thanks for doing this great interview - these are two great examples of ground floor opportunities with W2P and digital printing that can very quickly be profitable.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: What PDF 2.0 Will Mean for the Printing Industry

What PDF 2.0 Will Mean for the Printing Industry

Published: January 17, 2017

Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.

 

Video preview: Learn About Anti-Counterfeiting Measures in Packaging

Learn About Anti-Counterfeiting Measures in Packaging

Published: January 17, 2017

Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.

 

Video preview: Leveraging Standards and Specifications to Get to Great Color

Leveraging Standards and Specifications to Get to Great Color

Published: January 16, 2017

Don Hutcheson of HutchColor, one of the industry's most knowledgeable color experts, shares his thoughts on the latest developments in color management and the tools print service providers should have to be able to print to the numbers and deliver against customer color expectations. He explains how industry standards are driving more process control into the art and science of printing.

 

Video preview: Are You Ready for the MarTech Explosion?

Are You Ready for the MarTech Explosion?

Published: January 16, 2017

Marketing technology is exploding. Michael Chase of St. Joseph Communications says that there are now more than 3,500 providers of "MarTech" services. But, building efficient marketing platforms requires more than just cherry-picking technology solutions. Chase notes that all the MarTech in the world won't help if there is no content strategy in place to guide the effort. The first tasks are to define the kinds of content to be created and to identify the audiences to whom the content will be presented. Armed with this knowledge, says Chase, marketers can choose the right channels and work toward achievable outcomes.

 

Video preview: Frank Looks Back at Early Variable Data Printing

Frank Looks Back at Early Variable Data Printing

Published: January 13, 2017

Frank talks about some of the earliest Variable Data Printing from when digital color first came into play in 1994. He shows the now classic Alphabits piece and many others.

 

Video preview: Change Management in Print MIS

Change Management in Print MIS

Published: January 12, 2017

When your Print business is faced with changing your Print MIS, the attitude towards the change can make all the difference. Are you looking to force the Print MIS software to work just like you work today or are you willing to adapt your workflows to optimize how the Print MIS software was built?

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved