Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

PreCycled Customers Use Digital Printing Web-to-Print Solutions

Published on October 11, 2011

Cary Sherburne asks Dan Horkan, Owner of PreCycled, to give a few detailed examples of how their customers utilize their digital printing toolsets.

Cary Sherburne:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com, and I’m here with Dan Horkan who is owner of PreCycled Commercial Printers in Brewster, New York.  Welcome.

Dan Horkan:  Thank you.  Nice to be here.  

Cary Sherburne:  I’d be interested in, I understand that you started out as kind of a broker and now you do a lot of digital printing in-house and web to print solutions and so on, I’m interested in hearing about, you know, a couple of examples of customers where you’ve – where those tools have allowed you to bring in new business and grow that business without geographical restrictions.  

Dan Horkan:  Well, we’ve had a few cases of that and probably the ones that comes to mind particularly would be some business cards where we had a customer who was traditionally having their business cards printed offset and they were using a particular red.  And whenever it was printed, it always varied slightly because of the temperature because of the paper, because of the pressman or how late they were out that night.  And we moved it to a digital device which enabled us to control the color and were able to get the consistent color throughout the run and from day to day and week to week, so that all of their representative’s business cards looked the same and we distribute them on a national basis.  And the other thing that helped us secure the job was with the digital equipment we have to turn the jobs around much quicker, whereas a lot of times in the past, they were waiting a long time for the press to be freed up so they could get that red color in there; for us it’s just kind of a point and click and away we go and we can have the cards in the same day or the next day, certainly.  

Cary Sherburne:  So they just from wherever they are in the country, they just come online and if they  need to update the card they do that and then they order it and boom, you…

Dan Horkan:  Correct.  They can enter our server from wherever they are with… as long as they have a computer.  And they enter their data for their name, their title, their phone number and everything is standardized and shows up in the right font, in the right position on the card and they see an instant proof right on their screen as soon as they click ‘Enter.’  And once they approve it, which is usually right away, then we get a production file and it typically goes out within 24 hours, it’s on route to them.  And if they’re in a rush for it, we can send it Fed Ex, if they just want it sent ground, we can send it ground.  

Cary Sherburne:  That’s great.  And can you give me another example of another customer you’ve been able to eliminate the geographic restrictions?  

Dan Horkan:  We have another large customer out of Houston, which is quite far from our operation.  And they also do a lot of distribution on a national basis.  They have reps throughout the country and they send us orders through our online ordering system.  And we get the orders, we print the items as they need them, everything is printed on demand so that we don’t have a large…

Cary Sherburne:  Inventory…

Dan Horkan:  Large inventory that becomes obsolete because every year the data changes.  So they order the… they enter the orders online, we print them on demand, and send them out the same or next day again.  

Cary Sherburne:  And how long have you had your web to print solution in place?  

Dan Horkan:  Probably in the neighborhood of six or seven years.  

Cary Sherburne:  And then how did you get that customer from way down there in Houston?  

Dan Horkan:  Through a local relationship.  They were a spin-off of a local company that was next to us and we had some contacts with the executives who made an introduction for us and we were able to, with our digital equipment, solve a lot of their problems and helped them move forward.  

Cary Sherburne:  That’s great.  You know, it’s interesting to me how few, well, how low the penetration really is for web to print.  I mean, it’s been around for a long time and there’s some pretty affordable and sophisticated systems out there, but a lot of printers haven’t made that move yet.  Why do you think that is?  

Dan Horkan:  I can’t under… I can’t explain that because for me it was… it was a no-brainer.  It seemed so simple.  We certainly had the need and we saw an opportunity that would be created by it and our customers love it, and it really simplifies the whole ordering process.  And the fact is, you know, typically you’d have a lot of issues with items being printed wrong or with wrong data, and when you do the web to print solution the customer sees the proof right on the screen.  And if there’s an issue of it being wrong, it’s their issue, and if they need us to do it again, well, they have to pay again.  And so it’s been a big help to us.  

Cary Sherburne:  It also cuts down on your costs to produce the job, right, because less of your administrative time, they’re basically doing the work.  

Dan Horkan:  They’re basically doing the work and we get a production file.  We don’t have to do any layout or set up or imposition or… we get a production file right off of the server and send it right to the printer.  

Cary Sherburne:  That’s great.  Well, congratulations.  

Dan Horkan:  Thank you.  

Cary Sherburne:  Nice to meet you.  

Dan Horkan:  Thank you very much.  

Email Icon Email         



By Joe Fedor on Oct 11, 2011

Dan, thanks for doing this great interview - these are two great examples of ground floor opportunities with W2P and digital printing that can very quickly be profitable.


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Recent Videos


Video preview: The Largest Printers in 1992. Where Are They Now?

The Largest Printers in 1992. Where Are They Now?

Published: October 21, 2016

Frank found a list of the largest printers from 1992. It documents the significant changes in the industry through merger, acquisition, and bankruptcy.


Video preview: To Inkjet Or Not? The thINK Conference helps in the decision process

To Inkjet Or Not? The thINK Conference helps in the decision process

Published: October 20, 2016

Jen Mitchell, Marketing Director at Harding Poorman, talks about the value of the thINK conference in terms of staying abreast of industry developments and being able to network with peers. The company has not yet invested in inkjet and views the thINK platform as an excellent part of the education and due diligence process.


Video preview: interlinkONE CEO John Foley Highlights Opportunities in the Association Market

interlinkONE CEO John Foley Highlights Opportunities in the Association Market

Published: October 19, 2016

John Foley, CEO of interlinkONE, talks with Senior Editor Cary Sherburne about the opportunities for printing firms in the association market, helping associations with strategic marketing plans, printed materials, multi-channel and more. "They are starving for this help," he says.


Video preview: thINK

thINK "Beyond the Box" in Production Inkjet

Published: October 18, 2016

Mark DeBoer, Director of Customer Experience at Darwill and thINK conference chair, talks about the maturation of the conversation about production inkjet "beyond the box." He sees more emphasis on data at the thINK conference, as an example, "stretching our imaginations as to what is possible with data." He also touches on the advances that have taken place in finishing for production inkjet.


Video preview: The Past, Present, and Future of thINK and Inkjet Technologies

The Past, Present, and Future of thINK and Inkjet Technologies

Published: October 16, 2016

Bob Radzis, Chief Customer Officer at SG360 and a founding member of the thINK community, discusses this year's conference and how he foresees a bright future ahead.


Video preview: Two Sides Survey Reflects High Levels of Consumer Acceptance Relative to Paper Use

Two Sides Survey Reflects High Levels of Consumer Acceptance Relative to Paper Use

Published: October 14, 2016

Phil Riebel, President of Two Sides North America, shares the results of a global survey designed to understand how consumers value paper. 88% of respondents in the U.S. felt it was acceptable to use trees from well managed forests to make lumber for construction or pulp for paper for printing, reflecting that their primary concern is that the industry does things responsibly. Watch the video for more details, including changes in messaging about paper from Starbucks.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved