Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     WEBINAR: Keeping Print in the Mix in Customer Communications     European Coverage

Digital Color Graphics Transformation from Offset to Digital

Published on September 8, 2011

C.O.O. Jim Rosenthal outlines Digital Color Graphics' digital processes they've included as the technology advanced and why they may well never buy another offset press.

My name is Jim Rosenthal and I am Vice President and Chief Operating Officer of Digital Color Graphics located outside of Philadelphia in Pennsylvania.  So the name of our company, Digital Color Graphics which started in 1997, kind of lends itself that we do digital printing.  Well, originally we started out as an offset printer, all small format; and what was digital about what we did is the days that the doors opened we were 100 percent computer to plate.  So that was the digital component of what we did.  So artwork never existed in a traditional form; it always existed digitally.

Then as digital became more prominent we started small and eventually went to NEXpress technology.  And at the time when we put in the NEXpress our—what the statistics showed and what the rationale was that if all we did was put the NEXpress on the floor and our offset volume went up it was a win for us.  Well, it turned out that both things happened.  Obviously we did a significant offset volume but our digital volume grew very quickly.

What we’re starting to see, particularly over the last year, year and a half, is that more and more of what we do does not have to be done offset any more.  It can be done digitally.  It’s acceptable.  Where people had to have five, six color with metallics and coating and spot varnishes and things like that, they don’t necessarily need it or want it any more.  And where they wanted 50,000 of something, obviously they only want 1,000.  So from our standpoint, while our offset volume has held pretty steady if not grown a little bit, our digital volume absolutely continues to grow, and more and more of it is actually driving our mail operation.  More and more of it is VDP.  We’re no longer addressing postcards and letters in a traditional inkjet or black and white laser fashion; we’re doing it in color.

So we think that that digital volume is going to grow significantly and we often joke, although maybe it won’t be a joke, that we’re never going to buy an offset press again; that digital is ultimately—we will have offset for things like envelopes and specialty things that require it.  But for the most part digital is going to be the bulk of what we do.  And I think that the toner that you see now, while it continues to get better and better in five years, it’s really going to be the high-end inkjet technology that’s going to be driving the whole market.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: ThreadX Gearing Up to Be an Informative Conference for the Garment and Apparel Decorators Community

ThreadX Gearing Up to Be an Informative Conference for the Garment and Apparel Decorators Community

Published: January 22, 2018

SGIA's President & CEO Ford Bowers shares information about the upcoming ThreadX Conference, scheduled for 25-28 February in Palm Springs. Designed to support the garment and apparel decorators community, the second largest community within SGIA, ThreadX will feature well-known speakers and thought leaders from the industry.

 

Video preview: Frank on

Frank on "Paper Shamers"

Published: January 19, 2018

Frank goes on a mini rant against those folks who shame us for using paper. He calls them “paper shamers” as he takes them to task for creating guilt trips for those who use paper.

 

Video preview: SGIA and PIA: Why the partnership?

SGIA and PIA: Why the partnership?

Published: January 18, 2018

Ford Bowers, President & CEO of SGIA, talked with us about the partnership between SGIA and PIA, and the value to their respective memberships. A key element is introducing SGIA's membership to the many conferences that PIA hosts, as well as participation in legislative affairs activities.

 

Video preview: iLearning from Printing Industries of America: All new, available 24/7

iLearning from Printing Industries of America: All new, available 24/7

Published: January 17, 2018

Michael Makin, CEO of the Printing Industries of America, shares information on PIA's iLearning University for the printing industry, which has been completely retooled and includes the opportunity for certification across a variety of disciplines, including Customer Service. Core content included in PIA affiliate membership fees.

 

Video preview: Thayer Long on NPES Rebrand and New Mission

Thayer Long on NPES Rebrand and New Mission

Published: January 17, 2018

Richard Romano talks to Thayer Long about the name change from NPES to Association for Print Technology, as well as the association's new mission to drive the industry forward.

 

Video preview: Idealliance: Taming the Wild West of the Packaging Supply Chain

Idealliance: Taming the Wild West of the Packaging Supply Chain

Published: January 16, 2018

Tim Baechle, Vice President at Idealliance, talks about how Idealliance is repositioning itself around three primary goals: communication, education and validation. With offices around the world hte organization's evolution to a think tank has changed the model of how it works. Programs like G7 and BrandQ create a swim lane for the packaging supply chain to create seamless communication. Baechle shares thoughts about how the organization is serving some of the worlds largest brands and converters to tame what he calls the Wild West of Packaging.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved