Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Digital Color Graphics Transformation from Offset to Digital

Published on September 8, 2011

C.O.O. Jim Rosenthal outlines Digital Color Graphics' digital processes they've included as the technology advanced and why they may well never buy another offset press.

My name is Jim Rosenthal and I am Vice President and Chief Operating Officer of Digital Color Graphics located outside of Philadelphia in Pennsylvania.  So the name of our company, Digital Color Graphics which started in 1997, kind of lends itself that we do digital printing.  Well, originally we started out as an offset printer, all small format; and what was digital about what we did is the days that the doors opened we were 100 percent computer to plate.  So that was the digital component of what we did.  So artwork never existed in a traditional form; it always existed digitally.

Then as digital became more prominent we started small and eventually went to NEXpress technology.  And at the time when we put in the NEXpress our—what the statistics showed and what the rationale was that if all we did was put the NEXpress on the floor and our offset volume went up it was a win for us.  Well, it turned out that both things happened.  Obviously we did a significant offset volume but our digital volume grew very quickly.

What we’re starting to see, particularly over the last year, year and a half, is that more and more of what we do does not have to be done offset any more.  It can be done digitally.  It’s acceptable.  Where people had to have five, six color with metallics and coating and spot varnishes and things like that, they don’t necessarily need it or want it any more.  And where they wanted 50,000 of something, obviously they only want 1,000.  So from our standpoint, while our offset volume has held pretty steady if not grown a little bit, our digital volume absolutely continues to grow, and more and more of it is actually driving our mail operation.  More and more of it is VDP.  We’re no longer addressing postcards and letters in a traditional inkjet or black and white laser fashion; we’re doing it in color.

So we think that that digital volume is going to grow significantly and we often joke, although maybe it won’t be a joke, that we’re never going to buy an offset press again; that digital is ultimately—we will have offset for things like envelopes and specialty things that require it.  But for the most part digital is going to be the bulk of what we do.  And I think that the toner that you see now, while it continues to get better and better in five years, it’s really going to be the high-end inkjet technology that’s going to be driving the whole market.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Update on HP's JetFusion 3D Printing Solution from Steve Nigro

Update on HP's JetFusion 3D Printing Solution from Steve Nigro

Published: April 25, 2017

Steve Nigro, President of HP's 3D business, provides an update on HP's JetFusion 3D printing solution, which is now commercially available. After a period of hype, Nigro believes 3D printing is "frothing" again ... and talks about how 3D printing can fit into a graphic arts business, and what new skills are required. He also predicts what market growth will look like.

 

Video preview: What's Happening at ISA Expo 2017?

What's Happening at ISA Expo 2017?

Published: April 24, 2017

Richard Romano visits with ISA President & CEO Lori Anderson from the show floor to talk about the 2017 expo and breaking attendance records once again.

 

Video preview: Frank Visits Cal Poly's Shakespeare Museum

Frank Visits Cal Poly's Shakespeare Museum

Published: April 21, 2017

Frank goes back in time as he visits the Cal Poly Shakespeare Museum. Surrounded by modern printing technology, this collection is a time warp of how printing was in the past.

 

Video preview: After the Honeymoon of Selling Web-to-Print Program

After the Honeymoon of Selling Web-to-Print Program

Published: April 20, 2017

When you sell a web-to-print program, you have a brief honeymoon period that needs to be optimized. Stay focused on the business goals - get orders flowing through the system. Nobody wants to hear from a customer saying, its been six months and we've seen no value!

 

Video preview: Esko's President Shares Thoughts on Being Part of the Danaher Family

Esko's President Shares Thoughts on Being Part of the Danaher Family

Published: April 18, 2017

Udo Panenka, President of Esko, talks about being part of Danaher, the value to the business being part of the Danaher family brings. A toolbox of proven great processes has been key to continuing -- and even speeding up -- the innovation that has enabled Esko to continue to bring new products to market. He talks also about the ability to bring these tools to customers to strengthen relationships and help them improve their businesses as well.

 

Video preview: Eversfrank Gruppe Promotes Real-Time Printing

Eversfrank Gruppe Promotes Real-Time Printing

Published: April 17, 2017

It was a pleasure to speak again with Gerhard Martterer of the Eversfrank Gruppe again at Hunkeler Innovationdays. He always has interesting applications to talk about, and this conversation is no exception. Take a look at the great success the company is having on behalf of its customers with real-time printing.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved