Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     January Economic Webinar     Printing Business Outlook 2017 Report     European Coverage     Production Inkjet Analysis

Digital Color Graphics Transformation from Offset to Digital

Published on September 8, 2011

C.O.O. Jim Rosenthal outlines Digital Color Graphics' digital processes they've included as the technology advanced and why they may well never buy another offset press.

My name is Jim Rosenthal and I am Vice President and Chief Operating Officer of Digital Color Graphics located outside of Philadelphia in Pennsylvania.  So the name of our company, Digital Color Graphics which started in 1997, kind of lends itself that we do digital printing.  Well, originally we started out as an offset printer, all small format; and what was digital about what we did is the days that the doors opened we were 100 percent computer to plate.  So that was the digital component of what we did.  So artwork never existed in a traditional form; it always existed digitally.

Then as digital became more prominent we started small and eventually went to NEXpress technology.  And at the time when we put in the NEXpress our—what the statistics showed and what the rationale was that if all we did was put the NEXpress on the floor and our offset volume went up it was a win for us.  Well, it turned out that both things happened.  Obviously we did a significant offset volume but our digital volume grew very quickly.

What we’re starting to see, particularly over the last year, year and a half, is that more and more of what we do does not have to be done offset any more.  It can be done digitally.  It’s acceptable.  Where people had to have five, six color with metallics and coating and spot varnishes and things like that, they don’t necessarily need it or want it any more.  And where they wanted 50,000 of something, obviously they only want 1,000.  So from our standpoint, while our offset volume has held pretty steady if not grown a little bit, our digital volume absolutely continues to grow, and more and more of it is actually driving our mail operation.  More and more of it is VDP.  We’re no longer addressing postcards and letters in a traditional inkjet or black and white laser fashion; we’re doing it in color.

So we think that that digital volume is going to grow significantly and we often joke, although maybe it won’t be a joke, that we’re never going to buy an offset press again; that digital is ultimately—we will have offset for things like envelopes and specialty things that require it.  But for the most part digital is going to be the bulk of what we do.  And I think that the toner that you see now, while it continues to get better and better in five years, it’s really going to be the high-end inkjet technology that’s going to be driving the whole market.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Guy Gecht's Advice to the Industry: Keep An Eye on Artificial Intelligence Developments

Guy Gecht's Advice to the Industry: Keep An Eye on Artificial Intelligence Developments

Published: January 23, 2017

Guy Gecht, EFI's CEO, typically includes a thought leadership segment in his opening talk. In 2017, he put the industry on notice that artifice intelligence is almost upon us, with a convergence of technology and market demand that will bring this to mainstream in the foreseeable future. Artificial intelligence (AI) is a technology that will have an impact on the printing industry, and printing owners and managers should keep tabs on its progress, understanding both eh risks and the opportunities for their businesses.

 

Video preview: What Color is Consistent?

What Color is Consistent?

Published: January 20, 2017

Color management works, and it has been available to designers and printers for more than 25 years. Why then do we still make mistakes in color reproduction? Shoshana Burgett of X-Rite Pantone notes that CM has to be understood as something more than calibrating a monitor. It is a set of steps, processes, and tools that must be in place across the entire production workflow, always with monitoring for continuous improvement. Designers who want color to be consistent in all the channels they are now responsible for can find the help they need in CM, Burgett says.

 

Video preview: Frank on Pre-VDP Personalized Direct Mail

Frank on Pre-VDP Personalized Direct Mail

Published: January 20, 2017

Frank Romano keeps EVERYTHING. This week he shares his collection of pre-VDP personalized direct mail when everyone was a winner. Direct marketers tried every trick to get you to open the envelope.

 

Video preview: The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

Published: January 19, 2017

Angela Stone, Manager of Packaging Optimization at Canadian Tire Retail, is responsible for all of the private label packaging that is used for the wide range of products it offers. It covers all types of packaging, from folding carton to flexible to sewn-in labels. She talks about how she handles color management across this disparate array of packaging applications.

 

Video preview: What PDF 2.0 Will Mean for the Printing Industry

What PDF 2.0 Will Mean for the Printing Industry

Published: January 17, 2017

Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.

 

Video preview: Learn About Anti-Counterfeiting Measures in Packaging

Learn About Anti-Counterfeiting Measures in Packaging

Published: January 17, 2017

Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved